First Gates-Seinfeld ad leaves folks scratching their heads!

The first Windows ad from Crispin Porter + Bogusky, the ad agency that won the big $300 million contract with Microsoft, features Jerry Seinfeld and Bill Gates. It has made its appearance on television, but you can watch it on YouTube, at the Windows homepage, stream it, or download it straight from Microsoft. Everyone at the Orbiting HQ gives the ad a big WTF, me included. Compare it to the HP ad Seinfeld did last year, and you've really got to wonder what the hell happened.

The ad is set mainly in a shoe store. Microsoft and Windows are only mentioned once in the whole commercial, and we only see the Vista logo right at the end. One thing is for sure: this ad definitely does not start to tell "the real Vista story." Maybe it's lame, but the commercial is actually quite a big deal. It marks the largest consumer marketing campaign in the history of Microsoft. According to a press release, this ad is only the beginning...

Video: Seinfeld + Gates Ad
Link: Full read at Arstechnica.

Report a problem with article
Previous Story

Next "Patch Tuesday" to include 4 Critical Patches

Next Story

Application Specific Glass Colorization in Windows 7?

58 Comments

View more comments

Apple +1

This commercial didn't make a lot of sense and it wasn't even funny! I actually don't mind Vista - but wtf?

I'm going to the shoe store RIGHT NOW ! It was a really good "Circus Shoes" ad I think.
I will try to keep my shoes in the shower, just to see if the tip really works.

I don't know why Bill Gates sells shoes however.

And who is this irritating guy with a churro ?

"I didn't really see the point of it either. It had nothing to do with Windows or Microsoft at all. "

That's right. It's an ad "about nothing."

As I said in the thread, I think it's a very funny and clever commercial. It's very subtle situational comedy, but that's the funniest of all in my opinion.

I really do want to see more.

I laughed and enjoyed the spot. It’s good to see one of the worlds most powerful and influential philanthropist make fun of himself. I hear apple fan-boys all hate it...boy that is a real surprise. Actually, I think it made them mad because they ALL thought it was “Microsoft’s answer to the Mac VS PC ads”. In the end it doesn’t matter, MS haters will say anything to make themselves feel better (Apple ads). It’s good to see MS didn’t lower themselves to their level. I bet the future spots will reveal their strengths without blatant lies and deceptions that other countries simply ban. :nuts:

It's hilarious how many people are obsessed over the idea that the ad should have (or did have) anything to do specifically with Vista. Did you slip out the last few seconds where you see "The future... delicious..." followed by a Windows icon? Gee, could that mean the ad's take home message is that there are better things ahead for Windows? Hhmmm.... possibly.

Of course, a few people caught on that this ad is a small part of a bigger puzzle but some couldn't quite grasp the notion that they INTENDED to leave the audience asking 'WTF'. This is not a new tactic, it is a way for the company to encourage excitement, curiosity, and questions about up-and-coming products/services that may not have even been announced yet. It's intention is to get people talking, even if the most they can come up with is "well that was retarded".

If you ask "What the bleep does that advertisement mean?" then they have succeeded and you don't even know it.

I agree it was very nice to see Bill in the ad being able to have a little fun at his own expense.

(C_Guy said @ #27)
It's hilarious how many people are obsessed over the idea that the ad should have (or did have) anything to do specifically with Vista. Did you slip out the last few seconds where you see "The future... delicious..." followed by a Windows icon? Gee, could that mean the ad's take home message is that there are better things ahead for Windows? Hhmmm.... possibly.

Of course, a few people caught on that this ad is a small part of a bigger puzzle but some couldn't quite grasp the notion that they INTENDED to leave the audience asking 'WTF'. This is not a new tactic, it is a way for the company to encourage excitement, curiosity, and questions about up-and-coming products/services that may not have even been announced yet. It's intention is to get people talking, even if the most they can come up with is "well that was retarded".

If you ask "What the bleep does that advertisement mean?" then they have succeeded and you don't even know it.

I agree it was very nice to see Bill in the ad being able to have a little fun at his own expense.


Exactly.. The ad did what it was supposed to do; to get people talking..

More and more people are interested in seeing what the next commercials will be.

I like how anyone saying something negative about this ad has a rabid response from someone like "You don't get it!" and "It's part of something bigger!" and "It gets people talking!" and "NO ONE MENTIONED VISTA!!"

In the end, Microsoft don't even need to advertise. Almost all computers come pre-installed with Windows and only Windows.

you are all aware that microsoft owns a good portion of apple now for many years. they even tryed to buy them out. you of course your also aware that windows wouldnt exist if it didnt have apple code in it as well. i wonder what windows would be like if they used original code of there own to make windows.

Though that was true for the original Windows, and even through to parts of Windows 3.11 for Workgroups. Microsoft has been running off original code since Windows 95. Microsoft has always had shares in Apple (not owned), and they've always worked together, as they both target seperate market audiences. The whole Mac vs PC thing is only there to help herd the sheep. In the end, it's clever marketing for easily manipulated individuals.

This ad did as it was intended, made you question it. Nothing more, nothing less. the majority of it was in a shoe store, but if you pay attention you'll notice subtle references to "The Conquistador" and Bill being cheap. Bill's a 10. etc. It's common dry Seinfeld humor.

wow and is not owning shares in a company owning something gee golly well gee mabey soo anyways i use vista and i love it even though it wasnt realy worth paying for but i figured i should at least buy one OS in my lifetime


ps yes i am aware the shares are none voting shares and i was wrong about how much they own its only about 0.04%

geez. judging by some of the posts, no wonder vista crash and burn - there are simply too many idiots using it.

Yea, the ad is kinda...weird...but notice it didnt poke fun at Apple like Apple pokes fun at Microsoft. And think about it, yea, the ad didnt make much sense but there seems to be a lot of talk about it online. Good or bad talk, it is advertisement for Microsoft and it is getting the Vista name out there.

And I am sure MS will be putting out more ads that tie everything together. People are just quick to judge and bash MS no matter what they do.

Commenting is disabled on this article.