First Mass Effect 3 space trips end up in the trees

It sounded like a good idea at the time. Developer BioWare and publisher Electronic Arts wanted to give a few fans a chance to get the long awaited sci-fi RPG Mass Effect 3 earlier than its scheduled March 6 release date.

The plan? Launch copies of the game into "space" via a high altitude balloon in several locations around the world. Fans could track the balloons' progress on the Mass Effect web site and if they were the first to retrieve the balloon when it landed they could keep the game.

Those plans got off to a shaky start on Thursday when EA released two balloons with copies of Mass Effect 3 from San Francisco. As reported by G4TV.com, the balloons made landfall later on Thursday in two rural and awkward locations south of the city. One landed in the high branches of a redwood tree while the other is reportedly on an inaccessible cliff.

BioWare was clearly afraid someone might try to get the Mass Effect 3 copies at the expense of their own lives. In a Twitter message from BioWare's David Silverman, he stated, "Balloon 1 is on a cliff somewhere or on top of a Redwood. Please do not kill yourself for these."

Today, another balloon took off from Las Vegas and has apparently landed somewhere in the desert south of the city. The official Mass Effect Twitter page has been keeping track and as of the writing of this post it looks like this package will in fact be retrieved by someone.

Tomorrow, two balloons with a Mass Effect 3 game package will launch in New York City, followed by two more from London on Monday and another two balloons in Berlin on Wednesday.

Image via EA

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20 Comments

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I fail to see why is this gaming news, it's just a promotion for a game, without any other relevance other than promoting a game.

And webpages are falling for it, making it much bigger than it actually is.

undu said,
I fail to see why is this gaming news, it's just a promotion for a game, without any other relevance other than promoting a game.

And webpages are falling for it, making it much bigger than it actually is.

A promotion that enables you to get the game early, in a fun new way. It is news and interesting, I wouldn't have known about it if it wasn't for Neowin and if I lived near any of those locations I would be keeping a track on it to try and get myself a new game.

So many complaints about the news on this website, if you don't like it feck off!

Ferghal said,
So many complaints about the news on this website, if you don't like it feck off!

Most overused argument in the worh.ld, the rest of what you said didn't disprove anything I said, by the way, you can keep trying, thoug

It's a good idea. If it lands in a hard to get place then more the better. If its on a hard to reach cliff. Then a rock climber is going to be the winner! You can't sue as your in controll of your actions! EA did not make you! You chose to hunt them down. Can't wait to see where the London one goes!

Saex_Conroy said,
This is the dumbest thing I've ever seen. Who would be stupid enough to track flying devices with a garbage game attached to it?
First off, congratulations on your future gazing regarding ME3's reviews. Secondly, perhaps ... people who want to play the game?

Ah, now I get it! Two of my friends from Vegas kept going on and on about hunting down Mass Effect 3, and then finding it. I was like WTF is going on?

Edited by benthebear, Feb 25 2012, 5:28am :

This was a stupid idea to begin with and I really want someone to hurt themselves and sue EA over it.

capr said,
This was a stupid idea to begin with and I really want someone to hurt themselves and sue EA over it.

Sue EA for that person being stupid enough trying to kill himself for a game? Yeah nice try, show me a court who will even take this into consideration.

alwaysonacoffebreak said,

Sue EA for that person being stupid enough trying to kill himself for a game? Yeah nice try, show me a court who will even take this into consideration.


how about the entire US justice system.

lflashl said,
And what about the bottom side of the world?

No way. We all know where things that float off the bottom of the world end up...