First Microsoft ad for acquired Nokia division touts not being 'like everybody else'

Microsoft has released the first ad for the mobile division it just acquired from Nokia, highlighting the unique design and color of its smartphones.

The ad, seen here, shows a man walking down a street in colorful attire as passersby are struck by his Lumia smartphone's appearance. Nokia's name or logo aren't seen anywhere in the ad, which is titled "Not Like Everybody Else," possibly hinting that Microsoft may get rid of the brand sooner rather than later. Microsoft has the option to brand entry-level mobile phones under Nokia's name for up to 10 years, while it licensed the brand for smartphones "for some time," according to a Microsoft statement.

Nokia's Lumia 2550 tablet is seen at the end of the ad, which could indicate it won't be scrapped anytime soon in favor of the Surface line, as some had theorized.

Notably, Microsoft released the ad on Nokia's YouTube account and not its own. As part of the terms of their transaction, Microsoft will operate Nokia's website and social media accounts for up to a year.

The full extent of Nokia's former Devices and Services division becoming integrated into Microsoft isn't expected to be seen for anywhere from a year to two years, as the company works out decisions on branding. The division is now known as Microsoft Mobile for legal purposes, but it's still not clear if it will receive a new brand name going forward. Microsoft's smartphones will likely be seen under the Nokia brand until a choice is made.

Source: Nokia (YouTube) via The Verge

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Anthony Tosie said,

Using the Nokia brand with the Lumia devices for a certain time frame has been part of the deal since it was announced. We just didn't know the timeframe then and still don't know it now.

Can you provide a source for it? I usually keep a close eye on these things but I must have missed it :(

Thanks.

You obviously don't understand the point of online teasers and videos. They don't always serve the same purpose as TV ads.

It's amusing, as Microsoft is basically admitting that Nokia phones are incredibly uncommon. Further, if this advert is successful it is self-defeating, as then everybody would have a Nokia phone and they therefore wouldn't be different.

theyarecomingforyou said,
It's amusing, as Microsoft is basically admitting that Nokia phones are incredibly uncommon.

The ad (like any other ad) is thus encouraging viewers to seek them out.

theyarecomingforyou said,

Further, if this advert is successful it is self-defeating, as then everybody would have a Nokia phone and they therefore wouldn't be different.

I'm sure that's a problem they'd love to have.

It's not really an ad... it's just a fun online teaser of things to come now that they're part of the Microsoft family and dare to stand out amongst the crowd.

Also, you obviously don't understand how dominating the Nokia brand is in European and Asian markets.

Edited by j2006, Apr 28 2014, 4:48pm :

theyarecomingforyou said,
It's amusing, as Microsoft is basically admitting that Nokia phones are incredibly uncommon. Further, if this advert is successful it is self-defeating, as then everybody would have a Nokia phone and they therefore wouldn't be different.

Or is it that other products are just dull and popularity or lack thereof isn't the message.

Android is THE one not "like everybody" else because it's open and infinitely customizable, can be forked. Rest of them are "simplified" mediocre ecosystems.

And plagued with malware and OS fragmentation and bloatware. iOS and Android are also very similar in terms of UI design, whereas Windows dares to be different. So, not like everybody is in fact correct.

j2006 said,
And plagued with malware and OS fragmentation and bloatware. iOS and Android are also very similar in terms of UI design, whereas Windows dares to be different. So, not like everybody is in fact correct.

The fragmentation / upgrades is the #1 reason I've never considered an Android phone.

Very weak on the product - he wasn't even holding the phone when people were staring. Typeface isn't Microsoft's I don't think?

As an iPhone user I still can't get over the size of that handset!

Still, better than most Microsoft ads, that's for sure.

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