First Microsoft Windows Store inside Best Buy to open in LA Wednesday

In June, Microsoft announced a new partnership with Best Buy that will introduce a "store within a store" filled with Windows products at 500 Best Buy retail locations in the US. On Wednesday, the first such store will open at the West Los Angeles Best Buy store.

Microsoft's press release states that the opening will feature a partnership with Major League Soccer. The first 200 people who come to the store and demo a Windows 8 device will get a wristband for a meet-and-greet with LA Galaxy players Clint Mathis and Mauricio Cienfuegos. They will also get a signed soccer ball and two tickets to an upcoming LA Galaxy game. MLS players and coaches will also be taking over the Best Buy parking lot on Wednesday to give customers a chance to participate in soccer drills.

The other "store within a store" locations will open at the other Best Buy buildings in August and September. Over 100 Best Buy and Future Shop locations in Canada will also see a similar Windows Store open inside their structures. Microsoft says they will use between 1,500 to 2,000 square feet of space inside.

Obviously, these stores are being put in place just as the "back to school" shopping season gets into full gear. Apple has apparently had some success with their own "store within a store" setups at Best Buy locations and it will be interesting to see if Microsoft will also be able to expand its own retail space beyond its stand alone stores.

Source: Microsoft | Image via Microsoft

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The difference is these stores are manned by Microsoft Employees, NOT Best Buy Morons.

This could be the best thing to ever happen to PC buying consumers at Best Buy, assuming they don't screw it up. I am very anxious to see how this goes and whether or not they have classes, lessons, repairs, etc. I wonder what's in it for Best Buy other than their cut.

Imagine buying a PC at Best Buy with no crap on it? Wow, make it happen Microsoft, please...

jimmyfal said,
The difference is these stores are manned by Microsoft Employees, NOT Best Buy Morons.

This could be the best thing to ever happen to PC buying consumers at Best Buy, assuming they don't screw it up. I am very anxious to see how this goes and whether or not they have classes, lessons, repairs, etc. I wonder what's in it for Best Buy other than their cut.

Imagine buying a PC at Best Buy with no crap on it? Wow, make it happen Microsoft, please...

Interesting. I wasn't aware of the Microsoft employees being there. Do you know how that works out financially for both Microsoft and Best Buy? Does Best Buy get a kick back?

CygnusOrion said,
Uh no, these are not Microsoft employees. They are Best Buy employees to be trained by Microsoft.
Thanks for the correction. I knew it seemed odd that Best Buy would host Microsoft employees.

CygnusOrion said,
Uh no, these are not Microsoft employees. They are Best Buy employees to be trained by Microsoft.

Correct. I am one at the moment as I'm still going to school as a matter of fact. Part of the mission is also keeping regular employees on the know with Microsoft products as well, among other things.

Wait... what? They started with their own retail stores first, THEN chose to create more of a presence with the store inside a store deal. Obviously, the latter route would be not only more easier, but more cost efficient too.

Yes and his point still stands no? MS started expanding into their own stores because retail kept ruining Microsoft's name. Same as why MS started on some hardware products, because OEM's and manufactures kept tarnishing Microsoft's name.

Come one guys... of course they can't just flip this switch overnight. This is basically replacing the entire PC section at Best Buy. It probably takes days to reconfigure each store and weeks to train employees, so it's no surprise you've seen some of this taking shape at your local Best Buy already. However, there's been no official "grand opening" as yet. Think of the grand opening as more of a PR event announcing "hey, we're here!" rather than any sort of actual unveiling. For what it's worth, our local Best Buy also has much of this in place already (looks good too).

Yeah, in Fort Worth we have one already setup this way. I was disappointed that the Windows Phones are not located with the Windows computers. Much better display than it used to be and it pushed the Apple store off to a single isle to the left. Much more floor space and a cleaner look than before. However, you do have to walk by the Samsung experience to get there and it doesn't really have a banner saying "Microsoft Store", just that Windows logo on the back wall.

I'm a little confused too -- our local Best Buy here in Katy, TX has had this store open for at least a week and a half -- we were there on the 27th and they were up and running -- and didn't look brand new.

**Update**

I looked at the article -- and they say the first "at a major consumer location".

I guess we're not major here in Texas.

Funny our Best Buy in Duluth MN has had this set up for almost a month. I actually think it makes the store look a lot nicer. Also watch Best Buy in the next year or so, you will see a lot more Stores within a store popping up. I'm excited for the Google Store!

Hopefully it will be less annoying than the Samsung Experience things in Best Buy now... mostly just Galaxy crap and like two serious PCs

I was in Best Buy's flagship store in Richfield, MN (1 mile from Corporate HQ) on Saturday and they had this same setup. You had to walk through Apple-land and Samsung-land to get to it.

I was inside this store on Saturday and saw them moving things around. I'm not sure how this will drive sales though. Their new Samsung experience looks a lot better in my opinion.

I'm not so keen on this, most of the products shown in that picture are already designed for PCs How is a backpack tied in with Windows as an example. How is this any different than how Best Buy promotes those products. Confusing merchandising if you ask me.
What they need to do is a Microsoft center / Windows center showing all the Microsoft branded products like Apple and Samsung are doing to show their eco system.

I think this is neat, but I wonder how this will really be different than the current Best Buy displays... In any event, I do look forward to seeing one.

M_Lyons10 said,
I think this is neat, but I wonder how this will really be different than the current Best Buy displays... In any event, I do look forward to seeing one.

I think these areas will have dedicated MS staffers and not the normal best buy guys, but this is just my guess. It is after all a store inside a store so I wouldn't be surprised.

GP007 said,

I think these areas will have dedicated MS staffers and not the normal best buy guys, but this is just my guess. It is after all a store inside a store so I wouldn't be surprised.

They will be Best Buy employees. Supposedly they'll be trained by Microsoft. We'll see how this works out. Can Microsoft actually get the same quality of work out of them, without being the source of their paycheck?

The Best Buy in downtown Toronto (Dundas St.) is horrible. They don't configure the Surface tablets correctly and or provide wireless access from these machines. This limits what users can and can't do from the systems. Instead the Windows 8 setup screen is always there or a locked/broken demo system. I wish their staff were better at setting things up.

They don't pay well (at least in the US), I'm not surprised they don't have employees who care or are talented enough to set things up correctly.

norseman said,
The Best Buy in downtown Toronto (Dundas St.) is horrible. They don't configure the Surface tablets correctly and or provide wireless access from these machines. This limits what users can and can't do from the systems. Instead the Windows 8 setup screen is always there or a locked/broken demo system. I wish their staff were better at setting things up.

This has become far too common unfortunately. I went to Best Buy, Staples, and HH Gregg with a friend last year to help here pick out a new laptop and we had an unbelievably hard time finding laptops that weren't locked out... Staples actually has a different password for each machine depending on which employee set it up... Who does that???

Best Buy employees don't get commission like Future Shop employees do. That's why you'll find most of their displays, computer demos, etc. all messy at most Best Buys. I think these new Windows Stores will have a Microsoft rep there instead, so hopefully that'll fix things up at least on the Microsoft side, can't speak for the other brands there though.

Hopefully, one comes to Rochester, NY. There's a large market of college aged kids around here that's waiting to be tapped into.