First prices revealed of new HTC Windows Phone 8 devices [Update]

HTC certainly spiced things up a bit in the Windows Phone ecosystem with the announcement this week of its two new handsets, complete with new 'simpler' naming: the flagship Windows Phone 8X and smaller Windows Phone 8S. HTC described these as the new signature devices for the platform, and it looks like there's plenty to love about them so far.

But while HTC provided plenty of info about its new devices - and even went further than Nokia did in its announcement of the Lumia 920 and Lumia 820 Windows Phones, by revealing key information about availability of the 8X and 8S - the company stopped short of providing any details on how much the devices will cost when they launch in the next few weeks.

But a UK online retailer has spilt the beans by opening pre-orders for contract-free purchases of the new handsets. We spoke to Clove to confirm that their prices are the real deal, and the representative that we spoke to confirmed that the prices had "come from [our] distributors, which they got direct from HTC".

Clove Technology is offering three versions of the 8X - black, red and blue/purple - priced at £399.98 including tax (£333.32 excluding tax). But more significant is the pricing of the smaller 8S. Remember, this device has a less impressive 4" WVGA display than its bigger brother, and just 4GB of on-board storage, but it's still got a Snapdragon S4 processor, so it's no slouch.

Even so, the price of the 8S is almost 44% lower than the 8X. Red, black and blue options are offered for just £224.99 inc tax (£187.49 ex tax). Availability for both devices is cited as "early November".

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For readers outside of the UK, it's worth noting that UK pricing is disproportionately high compared with some markets, so doing a simple currency conversion won't necessarily reflect the pricing of these devices in your part of the world. To put this into some context, that price is very slightly higher (by around 4%) than the Samsung Galaxy S III 16GB.

But since you don't care, and you still want to know the converted prices... here you go. The converted prices are on the lower, tax-exclusive figure, as the UK's 20% value-added tax (VAT) obviously won't apply on international sales. The 8X at £333.32 GBP is around $540 USD / €416 EUR; the 8S at £187.49 GBP is $303 USD / €234 EUR. Remember, these are just conversions of UK prices; the actual price in your local market may differ.

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It will be fascinating to see in the weeks ahead how the new handsets are priced in other markets, and on contract plans; if HTC can position the 8S in particular at a low enough price on contract, it will find itself competing against many less capable Android devices towards the entry-level, which could make a big colourful handset with a slick and dynamic interface a much more appealing choice at that price point.

Source: Clove | via Tracy & Matt | Images via HTC

Update: After some claimed that these prices - which we've been told are official prices from HTC - were incorrect and out of date, French Windows Phone community site Professeur Thibault contacted HTC France to verify pricing information. The prices that HTC France confirmed were €499 ($646 / £399) for the 8X and €339 ($439 / £271) for the 8S, which aren't that far off the prices that most UK consumers will pay with VAT.

As ever, remember that there's no equivalence of pricing across/between currencies, and HTC will apply different price tags for different markets, so don't come crying to us if your HTC Windows Phone costs a bit more (or a bit less) in your neck of the woods.

 

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29 Comments

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Prices are very nice from where I live. I bought my HD7 for USD 880, just because I wanted it and I knew only few devices will be available so I have to get it early.

But now I look at these new devices and the price they are coming out at... leaves a bad taste in my mouth, if you get what I mean. :-@

Both are very nice phones and I would consider them depending on the final price here in Lithuania. At the moment I still use my good old HD2 running Android so I guess until it gives its last breath I will wait a while. Nice article btw, thanks.

Here's my problem with these.

1) The mid-range one is SO much more attractive in terms of design than the high-end model, which frustrates me. The 'dipped' color look is very nice, and unfortunately the high-end device looks just like any other handset from the front.

2) Even if the high-end handset had the mid-range's style, I've had zero good HTC experiences in the past. Their screen build quality has been miserable ever since their WinMo days.

3) They still manage to be thinner and lighter than the Lumia 920, which frustrates me even more. The Lumia has the design and features I can be happy with, but leaves me feeling like they could've achieved at least half of what HTC did in terms of portability.

How many got in before the update and missed the crucial part of why Neowin isn't converting .......

"As ever, remember that there's no equivalence of pricing across/between currencies, and HTC will apply different price tags for different markets"

35,111.94 [INR] for the HTC 8x and 19,787.68 [ INR ] for the HTC 8s. when it will arrive in India. after tax .. it will be too expensive. they should try to keep around 25k [ INR ].

DesiSpark said,
35,111.94 [INR] for the HTC 8x and 19,787.68 [ INR ] for the HTC 8s. when it will arrive in India. after tax .. it will be too expensive. they should try to keep around 25k [ INR ].

Compared to 40ks for iPhone , i guess they are still cheap

JSYOUNG571 said,
$647.00 for the HTC 8x and $364.00 for the HTC 8s. Translation along with rounding off = very expensive off contract..lol.

Around same taxes here. 18% VAT + 5% import duty. That means ~21440 rubles, yet 18990 would be much better. Huawei Ascend P1 cost 15750, Galaxy S III cost 22500.

But 8S is too expensive. 11500 rubles over ~8990 rubles of popular Android based budgets (Highscreen Alpha GT and Explay Infinity) . It will fail at this price. It should be priced at 9940.

Edited by coth, Sep 20 2012, 5:16pm :

All new high-end smartphones right now are like 550-650 off contract. Surprised that the 8S is so much cheaper though.

Most people buy their phones on-contract though so they only pay $0.99-$200.

Boom. Props for HTC for getting the prices out so soon and a release date.
I'm still getting a lumia 920 BUT come oonnnnn Nokia, get your finger out

shamburg said,
What the heck does that mean? I thought this was a US-based site. Can't you provide the dollar-equivalent?

Shut up you lazy nerd.

shamburg said,
What the heck does that mean? I thought this was a US-based site. Can't you provide the dollar-equivalent?

US-based but a large slice of the userbase is from the UK

shamburg said,
What the heck does that mean? I thought this was a US-based site. Can't you provide the dollar-equivalent?

You're making the rest of us look bad, stop being so lazy and convert the price already. Not that hard.

shamburg said,
What the heck does that mean? I thought this was a US-based site. Can't you provide the dollar-equivalent?

I've added the conversions for you. But next time, maybe you could try asking nicely, instead of demanding what you want like a whining little child with a wildly distorted sense of entitlement.

shockz said,

You're making the rest of us look bad, stop being so lazy and convert the price already. Not that hard.

Of course I looked it up. I looked it up before I posted the comment, but its the principal of the matter. If they were reporting about a rumor from a Chinese website, I would expect them to translate the text. Granted, I could view it in Chrome, but I shouldn't have to.

gcaw said,

I've added the conversions for you. But next time, maybe you could try asking nicely, instead of demanding what you want like a whining little child with a wildly distorted sense of entitlement.

Ask nicely for what? For you to do your job? Sorry for having such high expectations. I guess I'm spoiled by the quality of blogs like WPCentral and pocketnow.

shamburg said,

Ask nicely for what? For you to do your job? Sorry for having such high expectations. I guess I'm spoiled by the quality of blogs like WPCentral and pocketnow.

This is a UK based website, we couldnt care less about your devalued US dollars.

Btw, i'm not from the UK.

shamburg said,

Of course I looked it up. I looked it up before I posted the comment, but its the principal of the matter. If they were reporting about a rumor from a Chinese website, I would expect them to translate the text. Granted, I could view it in Chrome, but I shouldn't have to.

Dumbass. You mean you come online and don't have an accurate knowledge of the exchange rates between major currencies in advance?

/remembering when the www had a more intellectual crowd.

no, this isn't /s

shamburg said,

Ask nicely for what? For you to do your job? Sorry for having such high expectations. I guess I'm spoiled by the quality of blogs like WPCentral and pocketnow.


Wow, you really are lazy and ignorant.

shamburg said,

Ask nicely for what? For you to do your job? Sorry for having such high expectations. I guess I'm spoiled by the quality of blogs like WPCentral and pocketnow.

How do you think we feel having to look at dollars all day every day on every major tech site? The effort of typing "330 gbp in usd" in to Google is pretty minimal, so pry your sausage fingers out of the Cheetos and stop moaning.

On topic: I think the 8s looks better than the X, and spent yesterday wishing they'd put the high-end guts in the s... But at that price, maybe I'll get the s after all...

JustAnotherTechie said,

How do you think we feel having to look at dollars all day every day on every major tech site? The effort of typing "330 gbp in usd" in to Google is pretty minimal, so pry your sausage fingers out of the Cheetos and stop moaning.

Alright skinny jeans. As I said, I did look it up. Thats not the point. The blogs purpose is to convey information and if they're not accurately and clearly communicating to their audience, then they're clearly failing at acheiving their sole purpose. Cheers mate.

gcaw said,

I've added the conversions for you. But next time, maybe you could try asking nicely, instead of demanding what you want like a whining little child with a wildly distorted sense of entitlement.


This is cute. Do you scold Europeans just as harshly every time they throw a hissy fit because Neowin has the gall to report a contest limited to North America?

Joshie said,

This is cute. Do you scold Europeans just as harshly every time they throw a hissy fit because Neowin has the gall to report a contest limited to North America?

They guy was being a prick and deserved it. Now FO.

NoClipMode said,

They guy was being a prick and deserved it. Now FO.


Oooh, I'm tongue in cheek and you respond with aggression. Let me try! Ahem...

How lucky your future spouse must be.