First Xbox One outdoor billboards have a variety of slogans

You may remember that a couple of months before the launch of the Surface tablet in October 2012, Microsoft started an outdoor ad campaign for the product that involved painting the sides of buildings with minimalistic tablet figures. For the November 22nd launch of the Xbox One console, Microsoft seems to be going with a more traditional outdoor billboard push to promote the product.

The first such outdoor ads began to pop up in major U.S. cities a couple of weeks ago. NeoGAF has posted up pictures of some of these billboards in a message board thread. What's interesting is that the ads all have different slogans and catch phrases. For example, the billboard below has "Jump Ahead", an obvious nod to the slogan for the current Xbox 360, "Jump In".

However, other billboards that have been spotted have longer catch phrases such as the one below:

Yet another outdoor ad was found in Los Angeles by a developer at Insomniac Games and posted on his Twitter account:

Here's yet another Xbox One billboard spotted by a Twitter user in the Bronx section of New York City:

The idea of using different catch phrases makes looking at all of these Xbox One billboards feel more like collecting trading cards. On the other hand, the lack of one consistent slogan might also confuse consumers. Perhaps we will see just one slogan for the console in the near future as Microsoft fine tunes its launch plans.

Source: NeoGAF | Images via their respective owners

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51 Comments

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To many haters out there. I'm actually quite a fan of these ads. The slogans are catchy and make sense for the product. Which has got to be the whole point of advertising in the first place no?

I saw one on a digital billboard driving on the 210 here in California. It was way to hard to read from any respectable but normal billboard distance. The font is to thin and the white on this green does not work well with this type of media. If I can't make out what it says from 300 yards on a billboard then it is a fail in my book. All these pictures are right on top of the ad. Imagine passing them at 70 miles an hour.

Out of those slogans, I definitely like Jump Ahead.

Its an evolution of the 'Jump In' slogan for the 360. I hope they focus on that one for their tv advertising.

The 'Games, TV, Movies, All In One' isn't bad either, but it reminds me for Sony's 'It Only Does Everything' slogan.

I guess they wanted to try out a few different slogan ideas and see which got the best reception.


When a company advertises its product this aggressively, signs point towards their lack of confidence in their product vs competition. That said, I'm very curious to see how the X1 and PS4 compare on benchmark.

or it means its good enough to be worth spending the money on advertising maybe? And I would be more interested to see which one gets more quality games than a benchmark.

still_rookie said,
When a company advertises its product this aggressively, signs point towards their lack of confidence in their product vs competition. That said, I'm very curious to see how the X1 and PS4 compare on benchmark.

So all of apple's ads for the iPad and iPhone means they have no confidence in it? Keep in mind they have a more aggressive ad campaign than what we've seen for the Xbox one so far

still_rookie said,
When a company advertises its product this aggressively, signs point towards their lack of confidence in their product vs competition. That said, I'm very curious to see how the X1 and PS4 compare on benchmark.

LMAO, what a bunch of crap. People get to the lamest conclussions!

still_rookie said,
When a company advertises its product this aggressively, signs point towards their lack of confidence in their product vs competition. That said, I'm very curious to see how the X1 and PS4 compare on benchmark.

GTA 5 released with massssssive ad banners all over LA, they even had entire buildings dedicated to a GTA 5 ad. Are you telling me rockstar didn't have confidence in their own product?

Samsung, Apple, Google, Motorola etc all heavily advertise their products. Clearly they're all failures too.

God the trolls are out in force today,

Wait, wasn't it Jobs who used to claim "It's magical!" at every new iPhone announcement? Too bad the magical days of Apple are over with him.

not really. they are still making magical products. but to proclaim a product is MAGIC. now that's a field-tearing stretch on microsoft's reality distortion. even apple won't go there. lol.

You're thinking too much about this. I assure you it's just a marketing term.

And sorry but there's nothing even remotely magical about any Apple product. While I can understand how a device that can sense my mood and my heart rate can seem magical and futuristic, I fail to see how releasing the same product every year with some new half assed implementation of a gimmick you didn't even invent but acquired months before counts as such. Ah, Apple products just bore me to sleep. :yawn:

Edited by AsherGZ, Sep 20 2013, 6:03am :

Spicoli said,
No, they'd have to charge a lot more and put out the same product twice a year and call it an upgrade.

Haha. Best comeback ever!

People bitch about Apple and their reality distortion field while they fail to comprehend the one they're creating for Microsoft just the same.

volodoscope said,
Twice a year? You referring to iPhone? Because if you are you should check your facts because it makes you sound incompetent.

He's referring to ipad 3 and 4.

LOL... More truth in advertising is needed in the slogans:

"Watching You Sleep."

"More Targeted Marketing."

"TV. Movies. TV. Ads. Games. ...Did we mention TV, too?"

"NSA Ready."


All of the above.

I'm guessing you must live in a cave in the middle of the mountains, living off your own vegetables. Not sure how you managed to quote on this article with out freaking out to be honest.