Flash memory makers propose common card

Nokia said today it is collaborating with several of its rivals to create a common flash memory card format. First virtual machines, now flash, what is the world coming to? The proposed specification is being backed by Nokia, Samsung, Sony Ericsson, Micron Technology, Spansion, MTMicroelectronics and Texas Instruments. The format will be standardized by the JEDEC Solid State Technology Association, an open-standards organization in the semiconductor industry.

The new memory card type, called Universal Flash Storage (UFS) aims to remove some of the confusion and need for adapters to accommodate the market's current cluster of memory card sizes.

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News source: The Reg

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26 Comments

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Good luck getting Sony on board, with their ridiculous obsession over owning media formats.

Aren't they the only ones not using SD anyway?

i say keep enhancing the SD compatible cards . . SD / miniSD / MicroSD . . so many things use this already. . make that the offical common standard (which by popularity it is already)

I'm sure they can keep innovating speeds and such with the SD format, why add another new format when you don't have too . . seems like just a waste of time

it seems like almost everything uses SD cards, why do we need another one? Sure SD has licenseing behind it but geez thats how life goes... a company made it to make money... its popular, uses in almost everything now days.. this is not a "good thing" to try to eliminate the most common format.. don't get rid of something that works..

"The target performance level is expected to cut down a three-minute access time for a 4GB high-definition movie down to a few seconds" I dont even get that now with SSD drives... how the heck do they expect me to believe they will give me that in a memory card?...

Or, they could just make SD Cards the standard flash card.

Why create a new one when there's like 20,000 formats out there already?

Xavien said,
Or, they could just make SD Cards the standard flash card.

Why create a new one when there's like 20,000 formats out there already?


Agreed. So many things use SD, why make something else?

Producing SD cards requires a license/royalties. MMC, the thing it was based on, should have become the standard, since it was royalty free I believe.

<disclaimer>While I appreciate that this is ostensibly a "good thing to do"....</disclaimer>

This means *all* flash-card devices become obsoleted, not just those of the losing formats. Rather a bonanza for the consumer electronics industry hmm?

it would be even better if they chose one of the already exisiting formats instead of creating yet another one

XerXis said,
it would be even better if they chose one of the already exisiting formats instead of creating yet another one :rolleyes:

Well, which format? People own those formats, often several companies have different shares in them so it'd be a pain in the ass.
Why not just create a brand new format from scratch that EVERYONE gets a say in, that EVERYONE can use and that is well future proofed so it lasts for a long time?

It's not going to make all of these other formats vanish over night, there's still millions of devices out there that use it and really, it's no different from devices migrating from SD > MiniSD > MicroSD.

Finally, some business using some common sense. I dont know why this wasnt done to begin with.

Being able to use 1 card for a range of things is much cheap and easier than remembering what all my devices use.