Ford and Microsoft Sell Pink Zune for Breast Cancer Research

Both Ford and Microsoft have teamed up to release a special edition pink Zune for Breast Cancer Awareness Month. While many companies are jumping at the chance to bring awareness to such an important cause, these two are going above and beyond the normal promotions. For every pink Zune sold, 100% of the purchase price ($250 US) will be donated Susan G. Komen for the Cure. There's no word on how many units are entering production, but these will be limited versions. If you're in the market for a personal media player and don't mind one that's pink, make sure to look out for the pink Zune. This is one of the few times your purchase will be doing others a very big favor.

News source: Engadget

Report a problem with article
Previous Story

Windows Live Photo Gallery (Beta) includes Flickr Features

Next Story

Eric Traut talks (and demos) Windows 7 and MinWin

18 Comments

Commenting is disabled on this article.

Quite frankly..NO.. it's not good enough. Not enough money is going to charity with the amount of units they will limit it to, and it's all being done for the wrong reasons.

People are missing the point entirely. It's not just about raising money, it's about raising awareness of the issue. How the hell can you call be so cynical?

bangbang023 said,
People are missing the point entirely. It's not just about raising money, it's about raising awareness of the issue. How the hell can you call be so cynical?

As if people didn't know about breast cancer? It's not like it breast cancer charities aren't plastered all over, everywhere. Why don't we see any lung cancer, stomach cancer, colon cancer, or heart disease charities? Those all kill more people than breast cancer does, and yet "awareness" doesn't come anywhere close to matching that of breast cancer. Breast cancer is a fad charity. Just like AIDS.

freeeekyyy said,

As if people didn't know about breast cancer? It's not like it breast cancer charities aren't plastered all over, everywhere. Why don't we see any lung cancer, stomach cancer, colon cancer, or heart disease charities? Those all kill more people than breast cancer does, and yet "awareness" doesn't come anywhere close to matching that of breast cancer. Breast cancer is a fad charity. Just like AIDS.

what the hell??

lung cancer, stomach cancer, colon cancer, or heart disease are all fine charity's and deserve our support

but dude! boobs rock!

No.. I do get the point.. the companies don't lose anything because they write it off as a tax break... the people pay throught the nose and the companies get the kudos for fundraising whilst it's actually the consumer who has raised the money.... I DO get it.. I just don't agree with it.

If the companies REALLY wanted to help then, they should lower the price to about $100 (they're only paying for manufacturing and even THAT will be given a tax break, so why should it matter what price it's being sold at) and keep the offer open for an extended period, instead of it being limited to a few (if that) thousand units... hell I'd even buy one.. but I'll be screwed if I pay THAT kind of money for the POS that the Zune is... regardless of the charity, I'd rather (and I do) just send them a cheque.

It's all kidology... the companies are pulling an economic sleight of hand trick.. THEY LOSE ABSOLUTELY NOTHING whilst reaping the P.R kudos and get recognition for their brand, and the consumer foots the bill.

It's all one big con.

Walker I don't think you get it. The customers pay $250 even though it may have cost Microsoft $100 to make.. Microsoft will not be making any profits.... in fact they'll be losing money based on how much it costs to make.

The Pink Zune costs the same amount as a regular zune, so the customer isn't paying any more....and isn't "donating", they're just buying the product. On the other hand Microsoft is losing money in the manufacturig process and donating their "profits" that they'd otherwise keep had it been any other colour; the customers aren't paying anymore for the pink over another colour.

So Microsoft is definitely donating money one way or the other.

Yeah ok, I just read it properly !00% is good, but it still won't cost anywhere near £250 to make and numbers will be extremely limited, plus they can be written off as a tax dodge, so in the end it's the consumers who are footing the bill with the companies taking all the kudos and good P.R... if the companies REALLY wanted to be seen as giving a sh*t then they should be flat out donating and not making the customers do all the wallet reaching.

I'm all for the supporting of important issues, but this is just cynical moneygrabbing..... I'd be VERY interested in knowing the actual percentage that goes to the charity... any less that 25% and M$ and Ford should be brought up on charges of profiteering!

At Staples we have Pink wrapped HP paper. Pink Phones, Pink Camera's... the store is starting to look like the Barbie isle i swear

No, you don't. If you want to support the cause and not buy a pink Zune, cut a cheque for the charity.

I can't believe how simple that was.