Foursquare in talks with search engines over data partnerships

Foursquare, the location-based social networking site, is in talks with Google, Microsoft and Yahoo regarding potential search partnerships, according to a report in The Telegraph.

Speaking to The Telegraph, Dennis Crowley, Foursquare’s co-founder, said that his company was in talks with all three major search engines: Google, Yahoo!, and Microsoft about a data partnership. “Our data generates hugely interesting trends which would enrich search,” Crowley said.

"Twitter helped the world and the search engines know what people are talking about. Foursquare would allow people to search for the types of place people are going to – and where is trending – not what.”

Foursquare allows users to "check-in" to venues using a mobile website, text messaging or a device-specific application. Users are then awarded points and sometimes "badges" in what is commonly referred to as a social-networking game. Devices such as Apple's iPhone and Google's Android phones include native Foursquare applications that are used for check-ins.

The popular location-based social network reached two million members last week, only three months after its first million users. It's not clear when any search deals will be complete as Crowley did not give exact timeframes to The Telegraph.

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8 Comments

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Just what is the use of Foursquare? Who wants to know where people are... or scratch that, who wants anyone to know where they are 24/7?!?! Sounds like a rubbish service that'll be gone in 2 years....

Webworldx said,
Just what is the use of Foursquare? Who wants to know where people are... or scratch that, who wants anyone to know where they are 24/7?!?! Sounds like a rubbish service that'll be gone in 2 years....

you can say the same about twitter

Swerz said,

you can say the same about twitter

Twitter without the celebrities would have hardly impacted. I doubt foursquare will have that kind of backing.

Webworldx said,
Just what is the use of Foursquare? Who wants to know where people are... or scratch that, who wants anyone to know where they are 24/7?!?! Sounds like a rubbish service that'll be gone in 2 years....

Some companies are now giving discounts for checking in or being a mayor. Starbucks gave you a $1 off your drink if you were a mayor, Chili's is giving free chips and salsa if you check in and show the waitress, and American Eagle is giving 15% discounts if you check in and show the cashier.

great tool for stalkers here. a friend of mine used it and it was easy to track where she was and when using this tool, because she was free with information related to it online. i wasn't malicious about it and i told her about it, and she kept using it anyway.

Sounds like the obvious thing for them to do. I love that companies are offering discounts and special deals for Foursquare users.