Free Kindle for Amazon Prime subscribers?

The folks over at TechCrunch are reporting Amazon is pondering the idea of giving a free Kindle to Amazon Prime subscribers. The subscription, currently priced at $79 per year, offers free two day shipping and $3.99 next day shipping on orders shipped by Amazon.

According to TechCrunch, there is one problem with the scenario. Amazon does not want to lose money. The idea of Amazon marketing the Kindle to some of its best customers, those who tend to make repeat purchases, could reap rewards for the Seattle company, however. If each customer purchases multiple books per month, odds are the program would be a success.

On January 28, 2010, one day after Apple announced the iPad, Jeff Bezos (founder and CEO of Amazon.com) declared, "Millions of people now own Kindles. And Kindle owners read, a lot. When we have both editions, we sell 6 Kindle books for every 10 physical books." In fact, the Kindle is the number one bestselling product on Amazon.com. Amazon is most likely banking on these sales figures when mulling over the free Kindle concept.

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21 Comments

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I've been a prime member for like 2 years, and have bought thousands of dollars worth of stuff... but unfortunately, only about 10 - 20% of that has been books (textbooks and novels). Would be awesome though, because I've thought of buying a Kindle on numerous occasions. I haven't yet though because a lot of times I go to look for a book and they don't have it available for Kindle.

How would they appease the people who are already Prime subscribers and also already have a Kindle? I see a war coming on if this happens.

while i dont like the iPad i do like the fact that i could do more than just read a book on it! (well not much more but you understand the idea i have).

Saint Shiv said,
by LIKELY I mean, 98%...?

You won't qualify unless you are a regular book purchaser. They are very particular about that. For example, if they expect you to buy 2 books for the Kindle per month on an average, you would have to have a history of buying 3-4 books a month.

If you qualify, they will send you an e-mail with the coupon. Pay $79 for try your luck.

Edited by Jebadiah, Feb 15 2010, 2:18am :

Jebadiah said,

You won't qualify unless you are a regular book purchaser. They are very particular about that. For example, if they expect you to buy 2 books for the Kindle per month on an average, you would have to have a history of buying 3-4 books a month.

If you qualify, they will send you an e-mail with the coupon. Pay $79 for try your luck.

where do they make that very clear?

The idea of Amazon marketing the Kindle to some of its best customers, those who tend to make repeat purchases, could reap rewards for the Seattle company, however. If each customer purchases multiple books per month, odds are the program would be a success.

That says to me that each customer who is already making lots of Amazon purchases (Amazon prime), then they are very likely to use Amazon for book purchases too.

Nothing is "very clear" until it actually happens. Join Amazon Prime and see what happens if you want to be sure. A past article hinted what I said. Besides, it doesn't make business sense to just give away Kindles to people who regularly buy Soap or Electronics or Energy drinks. They want you to buy books so that they can show an increase in the number of Kindle book sales. If they can do that, more publishers will join them before Apple catches them.

Edited by Jebadiah, Feb 15 2010, 3:28am :

I don't know how anyone would want to read a book on an Lcd screen on the iPad is insane. The real book lovers will be using the Kindle.

neoxphuse said,
I don't know how anyone would want to read a book on an Lcd screen on the iPad is insane. The real book lovers will be using the Kindle.

Reall book lovers will read, just that, in anything avaiulable, period. Not everyone see life as a fanboy wars you know.

neoxphuse said,
I don't know how anyone would want to read a book on an Lcd screen on the iPad is insane. The real book lovers will be using the Kindle.

Wouldn't real book lovers be reading.... um... a book.

Edited by betasp, Feb 15 2010, 2:47am :

neoxphuse said,
I don't know how anyone would want to read a book on an Lcd screen on the iPad is insane. The real book lovers will be using the Kindle.
Not the right place for that random comment, but I do agree.

Edited by FiB3R, Feb 15 2010, 2:48am :

sanctified said,
Reall book lovers will read, just that, in anything avaiulable, period. Not everyone see life as a fanboy wars you know.

Not necessarily. I love books and I love computers, but I cannot stand reading on a computer screen (LCD or CRT, either way). E-paper is fantastic and it feels like I'm actually reading from a real paper page. Even if somebody were to give me an iPad for free I still wouldn't use it to read books.

Edited by gigapixels, Feb 15 2010, 2:09am :

gigapixels said,

Not necessarily. I love books and I love computers, but I cannot stand reading on a computer screen (LCD or CRT, either way). E-paper is fantastic and it feels like I'm actually reading from a real paper page. Even if somebody were to give me an iPad for free I still wouldn't use it to read books.

Agreed. It is hard to read even a 11 page article on a computer monitor. It does not feel as nice as e ink or paper. In addition to having a backlight being irritating, printed paper has much higher resolution that a monitor. If we could get really fine text and exclusively high quality IPS panels, strain might lessen.