From Live to Kumo

Reports are surfacing that Microsoft will be rebranding its search engine one more time. The first rebranding was that of MSN to Live, and now Microsoft is expected to rebrand Live into Kumo. Microsoft has already registered the domain Kumo.com but there is no estimate on when, if assumptions are correct, Microsoft Kumo will be launched.

Kumo is a Japanese word meaning 'Cloud' or 'Spider'. The transition from Live to Kumo may signify Microsoft's further attempt at establishing true cloud computing and perhaps even mitigating the growth of its competitor, Google.

Microsoft's current plans for Live, as evident from home.live.com, seem to be a social networking aggregation of contact information, email, calendar and photos. Perhaps we'll even see the addition of a streamlined interface between Facebook and Live.

A major criticism of the Live brand is that once it was launched it deteriorated in public recognition as a search engine brand due to the emergence of software that carried the Live title (i.e. Windows Live Messenger, Windows Live Photo Gallery). Perhaps, with yet another change in branding, Microsoft will finally be able to put their search engine in the position they desire it to be.

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I'm guessing they're using this ridiculous nickname to combat the notoriety of Google. When you someone needs help finding something, what do you say? "Google it." How about "Kumo it"? No, thanks.

Not only is it a ridiculous name, it's a ridiculous business decision. Nobody will ever think to a Microsoft service when they hear (or read) Kumo. This is just more evidence that Microsoft is getting desperate.

If they must re-brand why not use a name that you can only pronounce one way
Live can be pronounced as "I want to live forever" or "The new system is going live"
Kumo can be pronounced as "Cum-o" or "Koo-moe"

Maybe they should try something like "google2.com" or "betterthanyahoo.com"

ThomMcK said,
If they must re-brand why not use a name that you can only pronounce one way
Live can be pronounced as "I want to live forever" or "The new system is going live"
Kumo can be pronounced as "Cum-o" or "Koo-moe"

Maybe they should try something like "google2.com" or "betterthanyahoo.com"


On the other hand, anyone who knows how Japanese works knows that there is only one way to pronounce kumo, because there is only ONE pronunciation of u and o (none of that long/short vowel stuff).

But even though google can be pronounced several ways, I'm content to say it like joogle, cuz it sounds like a cross between jew and frugal, and that's awesome.

Joshie, most people don't know how Japanese works. That's Microsoft's problem. They don't know how PEOPLE work and perceive information, evidenced by how their product suites become more and more of a CF with each release.

i think "Cloud'' is simple

like:
Windows Live Profile (upcoming social service) to "Cloud Life"

Windows Live Messenger to "Cloud Messenger"

Windows Live Space to "Cloud Wall"

etc etc.. specially i would like to start my browser with "Cloud Life" front page. Which would mixture of Facebook like social feeds & current My Windows Live (my.live.com).

:)

Ehh...Cloud sounds..fluffy.

Almost as bad as Live.

"Hey, dudes! Check out my rad new Windows Live Profile with my new Windows Live Video Module. I'm online now, so send me an instant message on Windows Live Messenger!"

... How much more friggin hideous can the branding get?

seebaran said,
Ehh...Cloud sounds..fluffy.

Almost as bad as Live.

"Hey, dudes! Check out my rad new Windows Live Profile with my new Windows Live Video Module. I'm online now, so send me an instant message on Windows Live Messenger!"

... How much more friggin hideous can the branding get?

alternatives:

"Hey, dudes! Check out my rad new 'CloudLife' with my new Videos. I'm online now, so send me an instant message on Cloud!"

Personally, I'm up for the name change! The search engine is just as good as Google's now so it needs a better image, brand and user interface. A snappy name like "Kumo" or something similar is fantastic as it helps.

cJr. said,
Personally, I'm up for the name change! The search engine is just as good as Google's

Live's results aren't anywhere near as good as what Google's can provide, that's why I tried to use it as my default browser but had to go back to Google.

There may be a slight ambiguity in how I said it, sorry. Depending on the context in which the word is used, it may mean cloud, or it may mean spider.

=)

Also it depends on where in the world the people are speaking Japanese. Different dialects, variations of languages, etc

Maybe they should focus on making the actual search aspect of it better instead of trying to think of a catchy name?
I use google as my primary search engine because it gives me the most relevant results every single time. Top that and I'll happily make the switch, but even if you called it the "Kushan r0x0rz t3h b0x0rz" search engine, if it doesn't fine me the results I'm looking for, I wont use it.

When I seen the news title that is what popped into my head, stop all theses gimmicks and just make a better search tool.

Also anyone else think that the live search initial page is ugly. Looks ok on a small rez screen but not so much on 1680x1050.

McDave said,
When I seen the news title that is what popped into my head, stop all theses gimmicks and just make a better search tool.

Also anyone else think that the live search initial page is ugly. Looks ok on a small rez screen but not so much on 1680x1050.


Have you tried recently? I mean actually tried? Live search results are on par or better than Google's now IMO, especially because you don't get as much spam search results as on Google.

And no - I actually think that the live.com page is pretty, with a fresh high quality photo every day. But what's beautiful to me does not have to be the same to you...

There really isn't much point, what's wrong with Live, nothing! More to the point what was wrong with MSN. Why don't they just use the domain Kumo for something else?

Changing names isn't going to help. They could have stuck with MSN. Live isn't bad, but they kept MSN and screwed it up. Now Kumo... that just sucks.

Bye, bye MS. Yahoo is going to outlast you.

A rebranding won't help save this sinking ship. Just call it Microsoft Search and leave it alone. In the same vein, return other Live products back to the MSN brand, as most people I know still refer to Messenger, Spaces, Hotmail etc as MSN services. Rebranding is what got MS in this mess in the first place.

This is what happens when your corporation becomes too big. You have all these well-educated yet clueless and untalented middle managers and various other execs with their workgroups of ****-licking cubicle drones (many imported from India, etc) with nothing to do. They sit around coming up with these cunning schemes to make themselves important. They'll spend millions "researching" something like this when it takes any fricken' moron a second to see that it's a bad idea.

Microsoft is going to implode from all this corruption. I'm surprised it hasn't happened yet.

And why do peoplde still refer to them as MSN services when they are obviously now Windows Live services...? It's not Microsoft's fault some people can't adapt to a simple name change. Microsoft have improved their branding and services/software immensely. It's simple: MSN is for content, like news and everything and Windows Live is an extension of Windows; allowing people to connect with each other and providing them with extra programs to help them do every day tasks. They are two seperate brands for two seperate things. You don't see Heinz mixing thier Tomato Sauce and Salad Cream together, do you? No, because they are two different things? So, why do you propose Microsoft mix MSN with Windows Live again?

cJr. said,
And why do peoplde still refer to them as MSN services when they are obviously now Windows Live services...?

Well because they were MSN in some cases for close to a decade. MS isn't going to stop people calling them that in a day and it's going to take a hell of alot longer is MS themselves can't settle on names for their services. It's not just the live vs Kumo name for search, hotmail has jumped around from Hotmail to live mail to Live Hotmail now all the while changing the name of the desktop client too creating a huge amount of confusion and all within maybe 24 months.

Seriously it's not surprising people are sticking to the MSN tag given MS can't make up their mind what they want to call many of these services themselves. MSN will fade in favor of "Live" when the branding recognition is stronger, at the moment but MS seems to be struggling to create any clear cut brand definition.

toadeater said,
This is what happens when your corporation becomes too big. You have all these well-educated yet clueless and untalented middle managers and various other execs with their workgroups of ****-licking cubicle drones (many imported from India, etc) with nothing to do. They sit around coming up with these cunning schemes to make themselves important. They'll spend millions "researching" something like this when it takes any fricken' moron a second to see that it's a bad idea.

Microsoft is going to implode from all this corruption. I'm surprised it hasn't happened yet.


You obviously don't work for Microsoft to know anything about the people there.

cJr. said,
And why do peoplde still refer to them as MSN services when they are obviously now Windows Live services...? It's not Microsoft's fault some people can't adapt to a simple name change. Microsoft have improved their branding and services/software immensely. It's simple: MSN is for content, like news and everything and Windows Live is an extension of Windows; allowing people to connect with each other and providing them with extra programs to help them do every day tasks. They are two seperate brands for two seperate things. You don't see Heinz mixing thier Tomato Sauce and Salad Cream together, do you? No, because they are two different things? So, why do you propose Microsoft mix MSN with Windows Live again?



Your anology doesn't work here. Plus, other portal sites have mixed content and services together since their inceptions - no schism needed.

What MS should understand is that they need to add value to the quickly depreciating Windows brand and only release Live products as optional updates like their doing now, but sans the Live branding. The Live brand lends itself outside of Windows to brands like Office, Xbox etc; it's just a mess and truly has no meaning. Saying "Live" means a set of services is crap because there is no correlation, much less an abstract meaning behind it.

If MS wanted to rebrand something to get their kicks, they should:

1) Release an update to the MSN brand/logo
2) Embrace broadband technology by releasing a hi-fi, tricked out design to all MSN properties
3) Hire expectional bloggers to compete against the big boys
4) Create tools to compliment mega services like FB and Flickr and not try to compete with medicore services like Live Spaces, SkyDrive, and so on.

cJr. said,
It's not Microsoft's fault some people can't adapt to a simple name change.

It was MSN, .NET, Live!, now Kumo... how often are people expected to keep up with Microsoft's marketing? Marketing should be raising awareness, not be confusing and annoying.

who says "You should live" ?? Everybody says "You should google!" . Now with Kumo, its very easy to say "You should kumo"

Rudy said,
live was better

And before that, it was .Net.... I really don't think it matters what they call it... people will still come to the same conclusion.