FTC Clears Google's Acquisition of DoubleClick

The U.S. Federal Trade Commission has cleared Google Incorporated of its planned acquisition of DoubleClick Incorporated. In April 2007, the search giant announced plans to acquire the provider of display ad serving technology and services for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition was approved earlier this year by the Australian Competition and Consumer Commission and was recommended for approval by one of three Brazilian regulatory agencies. Google cannot close the acquisition until the European Commission, which is still examining the transaction, grants clearance of the deal.

The FTC explicitly rejected any current or potential competition concerns saying that the two companies run complementary businesses and do not compete with each other. Google's current business primarily involves the selling of text-based ads, while DoubleClick's core business is delivering and reporting on display ads. DoubleClick does not buy ads, sell ads, or buy or sell advertising space. Rather, it provides technology to enable advertisers and publishers to deliver ads once they have agreed to terms, and to provide advertisers and publishers statistics relating to those ads.

"The FTC's strong support sends a clear message: this acquisition poses no risk to competition and will benefit consumers. We hope that the European Commission will soon reach the same conclusion, and we are confident that this deal will deliver more relevant ads for consumers, more choices for advertisers, and more opportunities for website publishers," said Eric Schmidt, Chairman and CEO, Google.

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8 Comments

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GreyWolfSC said,
DoubleClick == blocked, so it makes no difference to me...

Until google antivirus, and google antispam and google firewall get installed as part of the ultimate google toolbar package... then we'll see whats blocked!

Ogmius said,

Until google antivirus, and google antispam and google firewall get installed as part of the ultimate google toolbar package... then we'll see whats blocked!

Google toolbar - blocked. Never used it, never will.

Now if only the EU would drop it's ant-American bias and approve this deal, we can all move on to bigger and better things

z0phi3l said,
Now if only the EU would drop it's ant-American bias and approve this deal, we can all move on to bigger and better things

Given the present environment, Anti-Americanism is perfectly valid.

Actually it's perfectly INvalid.

The EU is basically robbing successful American companies that have done nothing wrong so they have more cash in their pockets. They are taking away rightfully earned profits.

That's what they did to Microsoft and that's what they are doing here.

The only place where "protection of the consumer" comes into place is their marketing so they come off as a heroes rather than what they really are: thieves.

C_Guy said,
Actually it's perfectly INvalid.

The EU is basically robbing successful American companies that have done nothing wrong so they have more cash in their pockets. They are taking away rightfully earned profits.

That's what they did to Microsoft and that's what they are doing here.

The only place where "protection of the consumer" comes into place is their marketing so they come off as a heroes rather than what they really are: thieves.

There's an easy way for the American companies not to pay the fines. Stop operating in the EU. As long as you operate in someone else's country you have to obey their rules, regulations etc or get out.