Game on: Google's $1bn acquisition of Twitch reportedly finalised

You may recall that back in May, reports suggested that Google was preparing to purchase gaming video-streaming service Twitch, and that Twitch had reportedly turned down an acquisition offer from Microsoft. It seems that the deal may now have been finalized, and could be announced publicly soon. 

VentureBeat says that Twitch has agreed to sell to Google for around $1bn, citing "sources familiar with the matter". The latest report suggests that Twitch investors will be getting "multiple times the amount they originally invested" as part of the sell-off. Neither company has yet confirmed the deal, however. 

The deal is reportedly being handled on Google's side by its YouTube division, which seems logical given the commonalities between the two brands. However, it is not yet clear how YouTube might integrate the service into its own offering, nor indeed if the Twitch brand will live on post-acquisition.

With more than fifty million active users each month, Twitch is immensely popular among gamers, as enthusiasm for gaming as a spectator event continues to grow. According to networking specialists Sandvine, Twitch represented around 1.35% of all web traffic in March 2014.

Source: VentureBeat | image via Twitch

Report a problem with article
Previous Story

Xbox One to go on sale in China in September [Update: Now with pricing!]

Next Story

Microsoft wirelessly charges a Lumia 930 using apples and potatoes

37 Comments

Commenting is disabled on this article.

Maybe I'm old? I don't see the appeal of Twitch at all, not saying there isn't an appeal but I just don't get it...and I consider myself a pretty seasoned gamer at 35 years old and gaming since birth.

Kalint said,
I cant for the life of me understand why people watch other people play games.

Football, basketball, baseball, soccer, hockey, tennis...

Hell, people even watch other people drive in circles. Imagine that!

Kalint said,
I cant for the life of me understand why people watch other people play games.

Some people may watch others play to get better themselves.

Bonfire said,

How long until they fold it into Youtube?


Assuming they get rid of the Twitch branding, it'll simply become a glorified YouTube channel.

"Go to youtube.com/gaming and sign into Google+ to access Twitch streaming features"

It's now only a matter of time before Twitch users have to sign in via Google+ accounts they never wanted.

Considering that Google is apparently backpedalling on that, I don't think that'll be the case.
I could be wrong though.

It'll either be Twitch users having to sign in via Google+ accounts they never asked for or even
wanted in the first place, or GooTube introduces "innovative" new features to Twitch that are
only usable if you have (or sign up for) a Google+ account whether you want one or not.

Not only that, but when you go to login, Google will make sure that you have another 3-4 Google+ accounts that you never asked for...

Does this mean streams will take forever to load, but commercials will play without a hiccup?

I am subscribed to 2 gamers on YouTube and both are also on Twitch, so maybe I'll start watching live if Twitch supports Chromecast.

I agree. Considering what Google has done with YouTube in the recent years, I am actually afraid of what might happen to Twitch and its streamers who do it for a living.

Yup. And it's not just that. YouTube is basically a monopoly. Yes, you have other video sites, but YouTube has no real competition. Now they will have a monopoly on streaming, too. Plus, we will never get an official Twitch app for Windows/WP now.

I don't watch twitch, but I can see the copyright cops ruining this, unless Google makes deals with publishers. Stupid really cause its free publicity of people playing your game.

They have Youtube on Xbox One so I doubt they would do that to Twitch, but hopefully some alternatives to Youtube come around soon. They definitely need some competition to keep them in check.

Enron said,
They have Youtube on Xbox One so I doubt they would do that to Twitch, but hopefully some alternatives to Youtube come around soon. They definitely need some competition to keep them in check.

The YouTube app on Xbox One is a poorly made port that takes advantage of zero Xbox features. I was excited too, but the browser is honestly better than their horrid app.

Enron said,
but hopefully some alternatives to Youtube come around soon. They definitely need some competition to keep them in check.
MetaCafe? Others have tried, but no one will ever topple YouTube. Just can't be done, I don't think.

Gaming video site for $1bn!! Wow, I for one never visited Twitch, I don't realy care for gaming video. But I feel like it's alot of money for what it is.

TruckWEB said,
Gaming video site for $1bn!! Wow, I for one never visited Twitch, I don't realy care for gaming video. But I feel like it's alot of money for what it is.

I wonder if they think Twitch will become the ESPN of e-sports and it's better to pay a billion now than ten billion later.

Though I still have my doubts about e-sports.

Joshie said,

I wonder if they think Twitch will become the ESPN of e-sports and it's better to pay a billion now than ten billion later.

Though I still have my doubts about e-sports.

I dont, gaming is no longer a youth thing, people at my office of all ages watch twitch. The IT types all love it to.

Joshie said,

I wonder if they think Twitch will become the ESPN of e-sports and it's better to pay a billion now than ten billion later.

Though I still have my doubts about e-sports.

No they just wanted to buy something else that Microsoft was using on one of their products so that they can block use of it.

Beyond Godlike said,

I dont, gaming is no longer a youth thing, people at my office of all ages watch twitch. The IT types all love it to.

That's not saying nearly as much as you think it is.