Game On: Microsoft unleashes a flood of Surface banner ads

It started several weeks ago as somewhat mysterious street art ads for Microsoft's Surface tablet started showing up on the sides of buildings in various US cities. This week, Microsoft launched a more conventional outdoor banner campaign for the launch of its Windows RT version of the touch screen tablet.

It now looks like Microsoft has opened the floodgates on its marketing campaign for the Surface as a ton of banner ads have been placed inside subway stations in US cities and outdoor ads have also been spotted as well.

Washington DC's Gallery Place Metro station is one of the places that Microsoft picked for its Surface banner ad blitz. Resident Mike Lee posted up a gallery of images from the subway station on his Flickr page. You can see more of them below:

Similar ads have shown up in San Francisco at the city's Civic Center subway station. Twitter user Burt Herman took a photo and posted it on his account which you can see below.

Boston's subway system is not immune to the Surface ad attack. Nick Chester, who works at Dance Central game developer Harmonix, posted up an image of one of the ads on his Twitter account.

New York City, where the first street art ads for the Surface tablets were spotted, is also home to the new outdoor banner ads. Raymond Wong, who writes for Boy Genius Report, posted up images of the ads in NYC Grand Central station, on his Twitter feed.

Finally, Surface ads are also appearing on the sides of bus stops. Reddit user "machater81" posted an image of one of them on a bus stop in Philadelphia.

Many thanks to the people listed above who have been busy snapping photos of these banner ads. If you happen to live in a city that's not listed above that has one of these Surface ad banners, please let us know about it and we might include it in a future article.

Images via their respective owners

Report a problem with article
Previous Story

Microsoft to issue seven updates in latest "Patch Tuesday"

Next Story

Weekend downloadable PC games sales for Oct. 5-7

33 Comments

Commenting is disabled on this article.

Has anyone spotted any ads for the surface outside of the US? With them being sold only via MS stores I fear we may have another Zune like debacle.

the better twin said,
Has anyone spotted any ads for the surface outside of the US? With them being sold only via MS stores I fear we may have another Zune like debacle.

Not looking good - thought they'd have learnt from Zune

Attiq said,
Microsoft just out-apple'd apple! .. these ads are amazing ..hope this is a worldwide effort

Yeah na. Only in the US. For the rest of the world all us peasants are leik what doth be this wizardry "surface"? No one knows, no one cares. They all buy iPads. International marketing for everything other than apple is craptastic in our country. We get crappy computers for the same price the US/UK would pay for a mid to low high end model.

I see MS is finally taking marketing to the extreme... for something they aren't really "competeing" with others on... oddly

they really need windows 8 to succeed or they'll quickly become irrelevant , and I guess they have to drag oem's with them even if it is on the back of the surfaces' advertising. remember surface is a 'stage for windows' that's what they're really advertising.

Attiq said,
they really need windows 8 to succeed or they'll quickly become irrelevant , and I guess they have to drag oem's with them even if it is on the back of the surfaces' advertising. remember surface is a 'stage for windows' that's what they're really advertising.

lol, no. Millions of corporations aren't just going to switch to apple for their computers. Not enough security. Linux either, mainly because no one uses it.

yeah I meant from a consumer perspective, windows 8 is clearly for the consumer crowd, even though it has many enterprise features, I just mean they wont get a second chance at this, so they better advertise the hell out of it now and make it stick, the market in 3 years ( windows 9 ) will have clear market players so they wont get a second chance to break into the tablet market, but I may be wrong.

TheSeeker11 said,
I hope those that buy it in between now and January realise that they can install almost none of their favourite apps on it.

I love how people say **** like this. That was completely true for the iPad at launch but it didn't stop it from selling like hotcakes.

And if you're referring to the x86 vs RT issue, most people don't want to install desktop apps on a $500 tablet. Only geeks. And geeks know better.

siah1214 said,

I love how people say **** like this. That was completely true for the iPad at launch but it didn't stop it from selling like hotcakes.

And if you're referring to the x86 vs RT issue, most people don't want to install desktop apps on a $500 tablet. Only geeks. And geeks know better.


True for the iPad? the iPad at launch could run all the iPhone apps, just at a scaled size and what does price have to do with what you install on it? I have a $200 netbook, does that mean I don't have a copy of Visual Studio on it? no, I do just incase I need it for something

I guess the pink and blue colors are to attract the eye of people walking about, but I want a black TouchCover with Surface Pro!

Can't wait to "click in"!

Good to see they're pushing it with more ads the closer we get to the 26th. I also hope they keep this up through the end of the year as well. If anything the Surface will help to push other OEM hardware to. The Surface could draw in people who might want a bit more out of the hardware or a different type of device and through that buy one of the other products that I'm sure MS will also sell at their pop up stores.

GP007 said,
Good to see they're pushing it with more ads the closer we get to the 26th. I also hope they keep this up through the end of the year as well. If anything the Surface will help to push other OEM hardware to. The Surface could draw in people who might want a bit more out of the hardware or a different type of device and through that buy one of the other products that I'm sure MS will also sell at their pop up stores.

Those OEM partners must place their own ads. Samsung as the money since they have the Galaxy S3 covering all http://www.mlb.com before the postseason.

This is good. I am surprised we have not seen any "Windows 8 is coming" ads on TV yet. Seems like they started advertising Windows 7 a month before release.

I'd love to see some Windows 8 and Windows Phone commercials that are the same quality as that amazing Surface commercial.

rojorojo said,
This is good. I am surprised we have not seen any "Windows 8 is coming" ads on TV yet. Seems like they started advertising Windows 7 a month before release.

I think with Windows 8 unlike with Windows 7 they want to highlight the new hardware that it takes advantage of (tablets, the surface etc) more than just the OS. You really need to see the two together as one to get a good feel of where it's going with things. That's why the Surface itself had to be done, it helps get the idea behind the UI changes in Windows 8 out there better to consumers.

j2006 said,
I'd love to see some Windows 8 and Windows Phone commercials that are the same quality as that amazing Surface commercial.

When did they release the commercial!?

No, it's being released on October 26th alongside Windows 8, not announced. So it's valid that people want to know the price ahead of time along with any posisble preorder information.

j2006 said,
Enough with these price comments. You already know they're going to announce it October 26th geez.

Now all we need is the spec.