Recognizing that color allows people to express their individuality, Microsoft Corp. is listening to gamers who wanted color options for their Xbox (TM) controller. The company is even taking it one step further by putting the choice of colors squarely in the gamers' hands. In an exciting new twist to the Xbox experience, gamers can log onto http://www.xbox.com/ beginning today to help decide the colors of a special line of Xbox controllers.
Xbox is offering gamers a vivid palette of choices, including red, orange, green, blue and clear. The new color controllers will retain the physical characteristics of the highly popular and ergonomic Xbox Controller S.
The votes will be tallied on March 31, and the winning colors will be unveiled at the Electronics Entertainment Expo (E3) May 14 in Los Angeles. The new color controllers will appear on retail shelves this October in North America.
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News source: Microsoft PressPass