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Eidos unveils a new identity and corporate image designed with consumers in mind.

Eidos has today unveiled a new identity and corporate image, which it will be adopting with immediate effect. Eidos believes that its new identity conveys a forward-looking, customer-focused, market-smart publisher of entertainment software.

"The new look marks the success of a turnaround program and the beginning of a new era to underline our commitment and ability to deliver great games," said Mike McGarvey, CEO of Eidos. "It also reflects a company that is raising the quality bar and aiming for consistency across all disciplines. The old Eidos identity was designed 10 years ago for a video compression company--not with consumers in mind. The new logo has a sharp, streamlined, and focused look that is aimed at the customer. There was no point in changing the style before having successfully changed the substance. By embracing our new identity and mission--'Committed to the Gameplay Experience'--Eidos will build a stronger brand and, in turn, a stronger business."

View: New Look
News source: GameSpot

Cost isn't an issue - it's only £339 ($548) a year for VHF stations with under 100,000 listeners. That said, anyone using the iTrip would also need to cough up £500 ($808) a year to the Performing Rights Society to cover royalty payments to artists whose music is broadcast.

Of course, the iTrip broadcasts at very low power - the device itself draws all the power it needs from the iPod itself - but it's still enough to intrude on a broadcaster's licensed frequency, potentially interfering with listeners who have tuned into a specific station.

The bottom line, says A M Micro, is that using iTrip is an offence akin to operating a pirate radio station. If caught, the user faces prosecution, as does the dealer for selling him or her their iTrip. Not surprisingly, A M Micro wants to avoid that. ®