A report in a marketing magazine suggests that Microsoft is preparing to spend up to £3 million on Xbox promotions in Europe over the coming months, including tie-ins with companies such as MTV and Interbrew.
Haymarket Marketing Magazine has reported that Microsoft has hired specialist marketing firm Tequila London to create a number of new marketing promotions for the console and its games, and the company is in negotiations with a number of other firms with a view to running Xbox related campaigns in the run up to Christmas.
Among the companies named as possible promotional partners are two of the UK's largest telecommunications companies, BT and Telewest, massively popular music channel MTV, and drinks distributor Interbrew - whose brand labels include Stella Artois, Becks, Boddingtons, Staropramen and Labatts.
The new campaigns orchestrated by Tequila would tie in with the marketing activity of Microsoft's European Xbox advertising firm, McCann-Erickson, with all of the activity being co-ordinated by the company's European head of Xbox marketing, Michel Cassius.
News source: Gamesindustry.biz
Haymarket Marketing Magazine has reported that Microsoft has hired specialist marketing firm Tequila London to create a number of new marketing promotions for the console and its games, and the company is in negotiations with a number of other firms with a view to running Xbox related campaigns in the run up to Christmas.
Among the companies named as possible promotional partners are two of the UK's largest telecommunications companies, BT and Telewest, massively popular music channel MTV, and drinks distributor Interbrew - whose brand labels include Stella Artois, Becks, Boddingtons, Staropramen and Labatts.
The new campaigns orchestrated by Tequila would tie in with the marketing activity of Microsoft's European Xbox advertising firm, McCann-Erickson, with all of the activity being co-ordinated by the company's European head of Xbox marketing, Michel Cassius.
News source: Gamesindustry.biz
In the trademark case, the owner of the name "Bourse des vols" (Market for Flights), an Internet travel agent, wanted Google to stop allowing competitors to include "Bourse des vols" as a term that would generate an advertisement and link to their own site that Internet searchers could click on.
Google had refused, arguing its French arm was not responsible, that the term bourse des vols was not protected by a valid trademark and that the issue was technological and could not be resolved.
But the court found for the plaintiff on all three issues, said Fabrice Dariot, who owns the trademark to "Bourse des Vols" and sued Google. Dariot said that while the fine was small, the decision could be important.
"It was as though the Internet and the real world were two different worlds, but this ruling shows that there is only one world," he said in an interview. "It shows that the Internet will have to respect intellectual property rights."
The result of the decision would be that any time the term "Bourse des Vols" was typed in, only ads for that specific site could be posted with the search results, Dariot said.
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