Thanks to Danrarbc641 for the heads up in the BPN.
Nintendo continues the evolution of the "Who Are You?" campaign with new advertising created by Leo Burnett USA for Nintendo GameCube and Game Boy Advance, two of the hottest systems in the video game industry.
"Interviewer," which launches this week and showcases Nintendo GameCube software, features a guy in a therapist's office that appears to be living out the personalities and experiences of characters within Nintendo GameCube games. He is transformed by each game's experience and "becomes" the characters he plays. The campaign is a continuation of the "Who Are You?" theme launched in September, 2003.
Two 30-second and four 15-second versions of the spot feature game footage from titles including EA Sports' MVP Baseball™ 2004, Custom Robo™, Konami's Metal Gear Solid®: The Twin Snakes™ and The Legend of Zelda®: Four Swords Adventures.
Also launching this week is a new campaign for Game Boy Advance, entitled "Freeboy." Set to the beat of U.K. Dance Act Goldfrapp's "Strict Machine" from the album Black Cherry (recently achieved Gold sales status in Britain), the first of several spots in development visually illustrates how Game Boy Advance has untethered a generation from their gaming consoles and has "freed" them to enjoy Nintendo games anywhere and everywhere.
View: The Ads
News source: Active Reviews
Nintendo continues the evolution of the "Who Are You?" campaign with new advertising created by Leo Burnett USA for Nintendo GameCube and Game Boy Advance, two of the hottest systems in the video game industry.
"Interviewer," which launches this week and showcases Nintendo GameCube software, features a guy in a therapist's office that appears to be living out the personalities and experiences of characters within Nintendo GameCube games. He is transformed by each game's experience and "becomes" the characters he plays. The campaign is a continuation of the "Who Are You?" theme launched in September, 2003.
Two 30-second and four 15-second versions of the spot feature game footage from titles including EA Sports' MVP Baseball™ 2004, Custom Robo™, Konami's Metal Gear Solid®: The Twin Snakes™ and The Legend of Zelda®: Four Swords Adventures.
Also launching this week is a new campaign for Game Boy Advance, entitled "Freeboy." Set to the beat of U.K. Dance Act Goldfrapp's "Strict Machine" from the album Black Cherry (recently achieved Gold sales status in Britain), the first of several spots in development visually illustrates how Game Boy Advance has untethered a generation from their gaming consoles and has "freed" them to enjoy Nintendo games anywhere and everywhere.
View: The Ads News source: Active Reviews
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