gamers

Iwata Warns of Next-Gen Obsession

Marcel Klum   on 08 May 2004 - 07:49 · 4 comments & 453 views

Advertisement (Why?)
Satoru Iwata and chief Xbox officer Robbie Bach have claimed that people are becoming too obsessed with the next generation of hardware.

Satoru Iwata and Robbie Bach both share the view that developers and hardware companies must rethink their strategies to keep customers interested.

Iwata stated that the industry has reached a "turning point" and must change from what it has been like for the last twenty years. Both Iwata and Bach also believe that the future is in software, rather then hardware.

"We have reached a turning point," said Iwata. "In Japan, software and hardware sales across the whole industry are in decline and this looks set to continue." He continued to predict that "the US and Europe will be in a similar situation if all that we can offer is more complex and time-consuming games".

"We cannot continue to sell games software the way we did in the past. Nintendo has always been hoping to create unprecedented interactive entertainment, which is not solely dependent on the emergence of new technologies."

Bach added: "We believe that software - not silicon - will define the next generation. While hardware grows in leaps and bounds, software provides for continual innovation, independent of the next 'box'."

News source: GameCube Europe


"Getting wider buy-in for the project wasn't just about ROI, it was about fitting in with the values we seek to embody as an HR consultancy. Having said that we've seen a 10% increase in billable hours with our consultants, as they have been able to utilise that dead time that traditionally existed when travelling."


Nigel said that the technology had personally benefited him recently. He explained: "I flew from London to Manchester and spent an hour catching up on all of my correspondence. This meant that when I arrived at the meeting I was up to speed with all the developments. We're now developing profiling tools that will see staff issued with Windows Mobile-based devices or laptops depending on how they work."


Post a comment · Send to friend Comments · There are 4 additional comments
(1 reply) #1 Alien_II on 08 May 2004 - 12:34
Translation: "We cannot afford to make a new gamecube so we want to make you believe that it's already the best thing since sliced hovis... so you can continue to play our upcoming gamecube games for the next 10 years... I mean.. who needs all these pixel shaders.... all it does is make games take longer to be made... look at pacman.. it's the best.game.ever!"
#1.1 coolchan on 08 May 2004 - 12:37
HAHA good one
#2 zi0nx5 on 08 May 2004 - 15:29
it's surprising and funny to see the xbox chief saying the same thing now as his nintendo/cube counterpart.
#3 threedaysdwn on 10 May 2004 - 14:48
Well to some extent it's true. Take, for instance, the XNA demo (the one several people mistakenly thought was an Xbox 2 demo). XNA is Microsoft's new Xbox/PC/Xbox2 development kit.

Stuff like the real-time realistic destruction of the car upon impact with variously shaped walls at different angles. I want to see more games have detail like that... detail that happens in the code, not necessarily because of the hardware with higher resolutions and bigger textures.

On the other hand, getting DX9 hardware into a console would be a great improvement. Access to DX9 shaders would give developers a lot more to work with. And FP color and high-precision lighting and shading will help those developers like Carmack who really want to create breathtaking images.

Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!

Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.

Advertisement (Why?)