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Eidos has released a new movie trailer for LEGO Star Wars to show the imminent double-branded third-person action adventure by Traveller's Tales in motion. This clip outlines the game's premise and features in a minute and a half of in-engine footage.

Video: LEGO Star Wars movie
News source: 3D Gamers

iPOD’s secret is marketing. iPOD won its first battle in 2002 when it surpassed Creative’s hard-disk based MP3 player which even had a smaller price. The secret weapon? The marketing team behind iPOD managed to promote the idea that iPOD is not just an equipment for playing music, but a whole concept. In December 2002, iPOD launches models that bear the signatures of stars like Madonna, Beck, Tony Hawk and No Doubt. All the celebrities fell in love with the little player, which made a career in video clips, music magazine, even at Oprah’s shows. Where could you get a better marketing?

iPOD’s second secret was Microsoft’s Windows. The first iPOD models launched in October 2001 only worked with Macs and iTunes program which copied CDs and then transferred to iPOD. Apple thought then that this combination will be enough to ensure the player’s success. By July 2002, 150,000 units had been sold. People were not ready to buy a Mac fro the sake o a MP3 player.

In July 2002 realized that and launched Windows compatible models which used as transfer software MusicMatch. In less than two years, iPod sales reached 2 million units. Microsoft found out too late what had happened and HP declared that is too late to think about an alternative and prefers to launch an iPOD version together with Apple. iTunes Music Store and the download revolution owe iPOD their celebrity and not the other way around.