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Will we see a PS3 Price Drop?

Slimy   on 23 January 2007 - 22:12 · 26 comments & 11923 views

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In an interview with GameInformer magazine, Sony Computer Entertainment of America (SCEA) CEO Jack Tretton denied a PlayStation 3 price drop in 2007. According to Tretton, Sony cannot afford a price drop this year, due to the increased research and development cost that went into the new console. "There's a heck of a lot more under the hood and it costs us more money to make it," the CEO said. Tretton insisted that the fact the PS3 is the costliest next generation console is irrelevant: "I think the consumers that get their hands on a PlayStation 3 clearly see the value and not only want to buy one for $599, in some instances they're willing to pay ridiculous prices to buy one on eBay." The Sony CEO did not, however, mention that the eBay PS3 craze is long over.

It seems that Sony is waiting for PS3’s game library to expand which should make the system appear as a better option. Lowering the price now would result in Sony losing even more money per console, but at the same time, sales would improve. A bigger user base would result in more games being bought, which means more money for Sony. A smaller user base could result in third-party developers being unwilling to develop exclusive games for the platform. I’m not ruling out a price drop though, no manufacturer will announce a price drop too early or it will cause current sales to drop. Needless to say, Sony isn’t in a position for a drop in sales.

News source: Ars Technica

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(2 replies) #1 Galley on 23 Jan 2007 - 22:46
If they could drop the price $100, they'd probably see a small jump in the demand. If they dropped the price $200, they'd most likely see a large jump in demand. For all of the technology that it contains, the $600 price really isn't that unreasonable, but I'd much rather may $400 for one.
#1.1 Liaqat_ali on 27 Jan 2007 - 01:43
I definitely agree to this statement.
Sony is missing on a very good chunk of spenders, and they are not actually poor. Instead they are just not willing to pay that price for the console.
#1.2 McG on 29 Jan 2007 - 02:42
no change in demand, but, yes, people would buy it.
#2 Darkinspiration on 23 Jan 2007 - 23:42
The current price versus the competition is surely slowing the ps3 down that's almost a given. If sony cannot afford a price drop they might be in for a long and thought fight.
#3 k311 on 24 Jan 2007 - 00:35
While sony is certainly right about $600 being a good price for all the technology inside the PS3, they have to realize that people aren't demanding the machine for that technology. At the end of the day, most people still just want to buy a video game console, and they see $600 as too much for that machine.
(5 replies) #4 bidz on 24 Jan 2007 - 00:40
For people that knows what the PS3 is capable off, the current price is actually very decent i think. Considering it has EVERYTHING out-of-the-box: WiFi, Bluetooth 2.0 (with Enhanced Data Rate), 60gb harddrive (that is EASILY replaceable by the user, and does not need to be bought as a expensive proprieatery hdd enclosure like on the x360), High-definition video playback, dvd playback, cd playback, lots of usb 2.0 ports, it boots linux out-of-the-box (think of Media Center like apps being developed to take advantage of this over time, then the fact that it is easy to replace the original HDD without voiding any warranty or paying a big price for some proprietary upgrade system).

Basically i think it will become a "all in one box" for the livingroom in most scenarios. its "everything" out of the box.

For the people that is ONLY looking for a games console to play games on however, i can understand that it is a bit on the expensive side.

For me personally, it's definately worth the price (just gotta wait till it ships in Europe), i get a bluetooth 2.0 hub in my livingroom, it replaces my dvd drive, it plays back high def videos, it offers HDMI output for perfect digital connections to my 46" lcd-tv, basically it gives me everything i want in a sleek and nice looking enclosure (something that cannot be said about the x360, fugly, addon this and that and proprietary hdd enclosures that will probably cost shitloads to upgrade, and in the end, a x360 with wifi addon, hd-dvd addon will cost more than a PS3 anyway).
#4.1 glazzz on 24 Jan 2007 - 01:09
THIS WARRANTY SHALL NOT APPLY IF THIS PRODUCT (A) IS USED WITH PRODUCTS THAT ARE NOT COMPATIBLE WITH THIS PRODUCT; (B) IS USED FOR COMMERCIAL PURPOSES (INCLUDING RENTAL); © IS MODIFIED, OR TAMPERED WITH; (D) IS DAMAGED BY ACTS OF GOD, MISUSE, ABUSE, NEGLIGENCE, ACCIDENT, WEAR AND TEAR, UNREASONABLE USE, OR BY OTHER CAUSES UNRELATED TO DEFECTIVE MATERIALS OR WORKMANSHIP; (E) HAS HAD THE SERIAL NUMBER ALTERED, DEFACED OR REMOVED; OR (F) HAS HAD THE WARRANTY SEAL ON THE PS3TM SYSTEM ALTERED, DEFACED, OR REMOVED.

Exactly how does that mean that it doesn't void the warranty to install a bigger HD? The PS3 will soon enough find its place on shelves next to laserdisc players, minidisc players, and betamax players. Funny, the majority of those play Sony proprietary formats that they tried to turn into mainstream, only to have them flounder and eventually die. Porn has chosen HD-DVD, so you can guess where the masses will go.
#4.2 k311 on 24 Jan 2007 - 02:06
Quote - (bidz said @ #4)
For the people that is ONLY looking for a games console to play games on however, i can understand that it is a bit on the expensive side.
and sony's mistake is not understanding that this type of person is the extremely dominating majority of the market
#4.3 Hak Foo on 24 Jan 2007 - 02:29
Quote - (k311 said @ #4.2)
Quote - (bidz said @ #4)
For the people that is ONLY looking for a games console to play games on however, i can understand that it is a bit on the expensive side.
and sony's mistake is not understanding that this type of person is the extremely dominating majority of the market


Definitely.

One thing that people have forgotten is that seperate boxes provide a nice, idiot-proof way to compartmentalize functionality.

My parents can stumble through a DVD player. They can hobble through a VCR. But when they got a shiney new (at the time) $300 DVD-VCR combo, they were lost, because they couldn't quite get the handle of "modes".

If you press "play" on a 5-function device, there are at least six possible things which happen (no. 6 being nothing, because it's turned off).
#4.4 HawkMan on 24 Jan 2007 - 06:40
All that text of things the PS3 can do, and yet you didn't mention one thing the 360 can't do... outside of booting linux, a useless gimick, especially since it can barely use the console, and as a linux machine the PS3 is way to weak to be used for anythgin serius.

Meanwhile the 360 have MC Extender, ability to stream movies, and XNA, wich will eventually lead to at least one user created version of XBMC 360.

and the PS3 HDD is replaceable by the user, not easily replaceable by the user, that would be the 360 HDD, even if you at the moment will probably have to pay a premium on it when MS releases one.

Also remember that Sony looses between an estimated at least 200 dollars on every console, though most likely according to those who knows it's more like 300 or more.

now do the math, how much do you think "SONY" earns form every game sold in pure profit,10 dollars to sony ir probably an exaggaration. even so, if we assume they get 10 dollars for every game, do you realize how many games every console owner have to buy.
#4.5 PeterTHX on 25 Jan 2007 - 09:47
looses between an estimated at least 200 dollars

How does one "loose" money? Is money normally tight?

now do the math

Do the spelling: it's LOSE.
#5 CrazyCanuck00 on 24 Jan 2007 - 03:53
In my mind, Sony is currently sitting on a very sharp picket fence. One leg is arguing that the technology in the PS3 is well worth the money, and will refuse to drop the price and lose even more money per console (IIRC, neither Sony nor Microsoft are making a profit on their console sales). The other legs wants to hunt down everyone who has bought a Wii or an XBOX 360 and turn the PS3 more attractive with a lower price. I hope that Sony lowers its price in the end, but at this point, it's anyone's guess.

Still, the fact that at the Wal-Mart where I work PS3s will last 3-4 weeks when one comes in as opposed to the Wiis 3-4 hours for every six that come in. I don't know what it takes, but Sony needs to act fast to regain marketshare.
#6 Budious on 24 Jan 2007 - 05:52
For as long as PS3's continue to sit on shelves developers are going to continue to shy away from PS3 game development and focus their commitments on Wii and 360 which have the larger market share, current owners will suffer from a lack of games, and developers will suffer because they can sell less quantities than on a competitors console. It would seem to be preferable to cut the initial cost of the consoles to get them out there to get the ball rolling, but shareholders on the other hand don't like to give away money either. Sony CEO is in a tough spot.
#7 spacer on 24 Jan 2007 - 13:51
I lost all faith in Sony when they took the high-and-mighty approach to their console. They basically said, "We can charge whatever we want because our console is so good. People will pay the costs for the PS3 no matter what." I got a little ticked that a company was going to sit there and tell me how I would/should spend my money and what not.

To be honest, I'm not a "Sony must die!" consumer but I'm glad this situation is blowing up in their face. Maybe it will teach them a lesson? Who knows. All I know for sure is that I am very satisfied with my 360, Wii, and PC.
#8 BigBoy on 24 Jan 2007 - 19:35
Sony lives in the past, especially when US market is concerned. US cunsumers are so maxed up on their credit card debt that they can't manage any more in many cases. Additiinally, the "House ATMs" have dried up in many areas of the country as equity loans can't be taken because house values dropped. There are many reasons for this but it is a bit weird that Sony does not see it / does not want to see it and is not trying to do some sort of damage control here.
#9 chulomixed on 24 Jan 2007 - 20:13
Everytime I read something about the PS3 it makes me laugh. This is going to be a hard lesson for Sony, if it's not their ending. Sony needs to drop the price or risk losing it all.
#10 thagame on 24 Jan 2007 - 22:39
how can sony lower the price on a system thats already costing them like $200 a console loss.
(2 replies) #11 TRC on 25 Jan 2007 - 00:54
By the time they finally can drop it the Wii and 360 will probably have lower prices as well.
#11.1 kazzama on 25 Jan 2007 - 15:55
Quote - (TRC said @ #11)
By the time they finally can drop it the Wii and 360 will probably have lower prices as well.


The first decent response to this thread.
#11.2 Mistwaver on 31 Jan 2007 - 19:41
Quote - (TRC said @ #11)
By the time they finally can drop it the Wii and 360 will probably have lower prices as well.


I don't see this happening, at least not not for the Xbox 360. It may happen for the Wii, but doubtful. Do a price check on a regular Xbox, you'll see the same $150 price tag it has maintained for the last 3-4 years.
#12 Digix on 25 Jan 2007 - 06:46
MGS 4 ftw all i can say all ill buy a ps3 for and some other games maybe then maybe look at investing in a 360
(1 reply) #13 RedHook on 25 Jan 2007 - 17:56
Not to worry girls, Sony will drop their price on the PS3 for the holiday season. But this will only be in reponse to MS dropping the price on the 360.

larger harddrive, halo3, fable2....these will all provide a boost for the 360

#13.1 Mistwaver on 31 Jan 2007 - 19:59
Quote - (RedHook said @ #13)
Not to worry girls, Sony will drop their price on the PS3 for the holiday season. But this will only be in reponse to MS dropping the price on the 360.

larger harddrive, halo3, fable2....these will all provide a boost for the 360


That's true, except for the HDD, the PS3 has the larger HDD. The Xbox 360 HDD is 20 GB, but you only have 13.8 GB of personal storage capacity. The PS3 ships with a 20 GB HDD, or a 60 GD HDD, depending on your budget.

As for the titles, most games available these days are multi-platform, and there are more exclusive titles for the Xbox 360 than the PS3; the only two PS3 exclusives that look worth mentioning is MGS 4 (although, IMO, Splinter Cell is just as good), and of course, Resistance, and with Gears out there, also not to mention BioShock and Mass Effect also to come this year, Resistance has a lot of competition to fend off. It may be a great shooter right now, but after BioWare shows their excellence again, Resistance will no longer be mentioned.

Meanwhile, I'm off to download the GRAW2 demo.
#14 wize_guy123 on 26 Jan 2007 - 19:53
Its definitely a lie that people are willing to pay $600 for the PS3..

At Best Buy.. we have like 100 PS3s.. none are being sold. Every time we get a hold of a Wii.. its gone.
#15 Euphoria on 29 Jan 2007 - 07:13
If they drop $400 in price I might buy one just for the BluRay PLayer
#16 Mistwaver on 31 Jan 2007 - 19:37
I don't see why they can't afford to drop the price until next year; the only thing the PS3 has that's worth mentioning is a Blu-Ray drive, which run up around $850 by itself. If everything else in the system was cutting-edge, then I'd see where they're coming from, but since most of the additional hardware and features in the console is below average, this isn't the case.

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