Wednesday's reported layoffs at Sony Computer Entertainment America may have served as another wakeup call to the company's current struggles in today's gaming market, but SCEA communications chief Dave Karraker denies that the PS3's third place position in this cutthroat console war was the major impetus behind the company's decision to downsize. In a recent statement posted on Next-Gen.biz, Karraker confirms the company's previous statements, blaming the layoffs on a changing industry.
"This move is not wholly related to any one product in our portfolio," Karraker wrote. "More accurately, it is reflective of shifts in the marketplace and in consumers' wants and needs, such as the rise of digital content delivery and networked services. In order to maintain our market leadership, the management of SCEA has found it necessary to analyze the business and restructure the company as necessary."
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News source: PC World
"This move is not wholly related to any one product in our portfolio," Karraker wrote. "More accurately, it is reflective of shifts in the marketplace and in consumers' wants and needs, such as the rise of digital content delivery and networked services. In order to maintain our market leadership, the management of SCEA has found it necessary to analyze the business and restructure the company as necessary."
View: Full Story News source: PC World
In other words, there is more than one product who's (poor?) performance relates to this move.
Ugh. This misinformation again?
500K "Talledega Nights" were given away with the PS3 at launch in the USA, 500k of "Casino Royale" in Europe. Nothing more. The rebates included were $10 on specific titles. It's the other format that gives away at least 5 titles when you buy it.
Well then he's right, this move is reflective of what consumers want - free **** lol
well, in this particular case they are simply delaying the inevitable. sony has had a string is crap products and bad developments. but to say you are firing people NOT because of a failing top budget console 'gamble' is silly.
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