Microsoft has announced that its Halo 3 has sold an estimated $170 million in its first day, making it "the biggest entertainment launch in history," noting that it has now beat out opening day theatrical releases of Spider-Man 3 and novels like Harry Potter and the Deathly Hallows. The sales are generally in line with analyst expectations, with Lazard analyst Colin Sebastian estimating sales would quickly reach $200 million. Wedbush Morgan analyst Michael Pachter stated that he anticipates that the title will be September's top release, expecting sales of over 3 million units in its first 12 days.
The game took more than 1.7 million copies in preorder sales, Microsoft says, surpassing the previous record-setting pre-orders for Halo 2. The release has garnered praise from retailers as well, with GameStop merchandising VP Bob McKenzie saying in Microsoft's release that the title is expected to be "the biggest video game title generator in GameStop's history." Again labeling the release a "pop-culture phenomenon,” Microsoft Game Studios VP Shane Kim said, “Not only is Halo 3 setting sales records, it’s also redefining entertainment. Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.”
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News source: Gamasutra
The game took more than 1.7 million copies in preorder sales, Microsoft says, surpassing the previous record-setting pre-orders for Halo 2. The release has garnered praise from retailers as well, with GameStop merchandising VP Bob McKenzie saying in Microsoft's release that the title is expected to be "the biggest video game title generator in GameStop's history." Again labeling the release a "pop-culture phenomenon,” Microsoft Game Studios VP Shane Kim said, “Not only is Halo 3 setting sales records, it’s also redefining entertainment. Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history.”
Link: Forum Discussion View: Full Story News source: Gamasutra
the first profitable quarter for microsoft gaming division since xbox1 released.
it beat spiderman 3, and harry potter
it really put xbox360 on the map, and this was all just 1 single day!
now i really hope this and other fine releases keeps the market for 360 up!
Wow, who knew you could sell money?!
Looks like what was said about the sales volume of this release is going to be right
to bad the game is overrated though. lol... to me it's just another shooter for the most part.
While that's not a bad thing, as such, it does remain to be seen how well the sales keep up.
That IS what I said!
That IS what I said!
Don't worry, those calculations were made in Excel 2007! (Search the forums for the multiplication bug)
That IS what I said!
Don't worry, those calculations were made in Excel 2007! (Search the forums for the multiplication bug)
Let's see... 850x77.1
Hrm....~
Development was about $60m. Advertising was $30m, supposedly.
It's a fact
It's a fact
Envy of what? I don't care how much it sells, I think it's over-hyped as a game. Things like "pop-culture phenomenon" written in the press about it is ridiculous. It's a shallow, simple game, without any particularly original gameplay ideas. How is it such a phenomenon when other console games, and a few PC games, routinely sell millions of copies? Bioshock sold 1.5m copies without any multiplayer, is that a "cultural phenomenon"?
Last edited by Advancer on 29 Sep 2007 - 21:44
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