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'No plans' for Xbox 360 Blu-ray

Haddaway   via BBC News on 07 April 2008 - 21:34 · 28 comments & 15588 views

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Microsoft has no plans to release a Blu-ray add-on for the Xbox 360 and is instead backing digital delivery, the head of Xbox in the UK has said. Microsoft stopped production of its HD-DVD player following the decision by Toshiba, the format's creator, to concede victory to rival Blu-ray. Microsoft's Neil Thompson said physical media would give way to downloads in the next two to three years.

"We have always said online is the way to go," he said. He denied that Microsoft had abandoned customers who had purchased the HD-DVD add-on for their Xbox 360 consoles. "We said to people they had the choice; we didn't force it on them as we didn't put it in the box," he said. He said Microsoft had always planned to shift its focus to digital distribution of content.

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(1 reply) #1 +TCLN Ryster on 07 Apr 2008 - 21:41
I think Microsoft are shooting themselves in the foot by not releasing a Blu-Ray add-on for the 360. The PS3 is fast becoming a "must have" item solely because it's the best value for money Blu-Ray player you can buy.

Microsoft need to make the 360 an obstacle to Sony's plans for Blu-Ray and the PS3, and fast.

Also their comments about downloads being the way of the future is bogus... ISPs here in the UK are throttling bandwidth left, right and centre. The current internet infrastructure just isn't up to the job of delivering multiple gigabytes of HD video, and the Xbox 360 hard drive isn't up to the job of storing peoples HD video content. I for one don't want to have to wait hours for it to download when I have a craving to watch Fantastic Four, or some other such movie. I want to grab the Blu-Ray disc off the shelf and play it instantly.
#1.1 dragon-x on 08 Apr 2008 - 04:59
(TCLN Ryster said @ #1)
I think Microsoft are shooting themselves in the foot by not releasing a Blu-Ray add-on for the 360. The PS3 is fast becoming a "must have" item solely because it's the best value for money Blu-Ray player you can buy.

Microsoft need to make the 360 an obstacle to Sony's plans for Blu-Ray and the PS3, and fast.

Also their comments about downloads being the way of the future is bogus... ISPs here in the UK are throttling bandwidth left, right and centre. The current internet infrastructure just isn't up to the job of delivering multiple gigabytes of HD video, and the Xbox 360 hard drive isn't up to the job of storing peoples HD video content. I for one don't want to have to wait hours for it to download when I have a craving to watch Fantastic Four, or some other such movie. I want to grab the Blu-Ray disc off the shelf and play it instantly.

Agreed
#2 +acxz on 07 Apr 2008 - 21:48
If online is really the way to go Microsoft seriously needs to make the 120GB hard drive for the 360 a lot, lot cheaper, and needs to relax its DRM policy a little at the same time.
#3 darkmanx21 on 07 Apr 2008 - 21:55
I agree that they are shooting themselves in the foot, but I'm sure they have something "in the works." I bet they'll wait and see how Blu-ray stacks up and, if need be..release one. Ease the bleeding a little, since I think the XBOX Division still loses money (sorry if that's wrong)...besides that, everything else is speculation...my opinion atleast.
#4 traxor on 07 Apr 2008 - 22:28
Unless they've got something serious up their sleeves then I think something awful is bound to happen for Microsoft here, I own an Xbox 360 and I'm so close to buying a PS3 instead. They really need to sort out their ideas, for example allowing everyone to use Xbox Live Gold for free, I know it keeps it 'exclusive', but everything else offers free online play, it's ridiculous. They'd probably make more money from advertising that way anyway.
(3 replies) #5 gigapixels on 07 Apr 2008 - 23:21
Am I having déjà vu? I swear they already announced this...
#5.1 +Raa on 07 Apr 2008 - 23:29
Yep, I think you're right!
And I think you spelt that wrong
#5.2 gigapixels on 07 Apr 2008 - 23:52
(Raa said @ #5.1)
Yep, I think you're right!
And I think you spelt that wrong

Nope, I copied it directly from Wikipedia so I wouldn't
#5.3 Joel on 08 Apr 2008 - 01:55
(Raa said @ #5.1)
Yep, I think you're right!
And I think you spelt that wrong

Spelled what wrong? déjà vu? What's wrong with it?
#6 Omarie on 07 Apr 2008 - 23:27
Even if they do release one I'm not buying it, becuz I already bought the 360 HD-DVD player and got play'd, soo forget it, I'll just use my brothers PS3
#7 +Raa on 07 Apr 2008 - 23:29
I agree, Microsoft are shooting themselves if they don't do this. There's a good market out there for this and not doing it is just pure madness!
(1 reply) #8 digitalsoft on 07 Apr 2008 - 23:54
I really dont see this to be a problem really, i'd personally prefer to have a seperate blu-ray player anway - as in, not for the 360 but a seperate player overall. if the original xbox didnt include a dvd drive it wouldnt have limited sales that much surely?
#8.1 +TCLN Ryster on 08 Apr 2008 - 09:10
I don't know about other people, but the Xbox 360 IS my DVD player in my bedroom. I don't want or need a separate player. I've already bought the HD-DVD add-on for it, and it worked perfectly for my needs. Now that HD-DVD is dead, I want a Blu-Ray add on so I can start buying Blu-Rays.
(1 reply) #9 +Dale on 08 Apr 2008 - 04:53
i'm waiting until the day i see a profile 2.0 player for $200.... i'll be waiting a loooonnnggg time...
#9.1 Fubar on 08 Apr 2008 - 10:04
(Dale said @ #9)
i'm waiting until the day i see a profile 2.0 player for $200.... i'll be waiting a loooonnnggg time...

that's the beauty of the ps3 may not be $200 but at least it now supports BD 2.0 with the last firmware update and will always be updatable firmware wise
(9 replies) #10 CheeseFart on 08 Apr 2008 - 09:18
what have they got to lose if they did bring out a blu-ray addon? I'd say blu-ray will be around for a long time yet and it will be years and years away before the worlds (not just america) internet could cope with the bandwidth need for the downloads
#10.1 +TCLN Ryster on 08 Apr 2008 - 09:56
Yeah, perhaps someone could answer this... but how many gigs would a 1080p movie at around the 2 hour mark be?

The internet (let alone people's connection to it) just isn't capable of that whopping increase in traffic, at least not until Spam is eliminated and those many gigabits of bandwidth is freed up.
#10.2 Fubar on 08 Apr 2008 - 10:05
(TCLN Ryster said @ #10.1)
Yeah, perhaps someone could answer this... but how many gigs would a 1080p movie at around the 2 hour mark be?

The internet (let alone people's connection to it) just isn't capable of that whopping increase in traffic, at least not until Spam is eliminated and those many gigabits of bandwidth is freed up.


seen some rip's that are about 40gig uncompressed
#10.3 bmaher on 08 Apr 2008 - 11:18
So you download 1 or 2 HD films via Microsoft's "Digital Distribution" methods and get angry letters from your ISP saying you've used too much bandwidth? No thanks, Microsoft.

I seriously think Microsoft need to realise defeat here, and ultimately realise that their users want blu-ray - after all, isn't that who counts?
#10.4 ikyouCrow on 08 Apr 2008 - 12:10
okay that's pretty huge, but Microsoft wouldn't be selling rips. the downloads would prolly be WMVHD, so we need someone with the profiles and the converter to rip a BD and convert the feature to WMVHD so we can "fairly" compare the sizes.

then we'd know for sure just how crazy this digital-only strategy will be.
#10.5 KFGatri on 08 Apr 2008 - 12:34
(bmaher said @ #10.3)
So you download 1 or 2 HD films via Microsoft's "Digital Distribution" methods and get angry letters from your ISP saying you've used too much bandwidth? No thanks, Microsoft.

I seriously think Microsoft need to realise defeat here, and ultimately realise that their users want blu-ray - after all, isn't that who counts?


Not everyone wants Blu-ray. I know I'm in the minority here, but I'm genuinely unimpressed with HDTV. I've seen them - my brother has a nice one - and I just don't see what the fuss is. It's not worth the expense to buy an HDTV when my big-screen looks fine to me. So I'll stick with what works for now. When Blu-Ray is actually inexpensive and prolific enough to be a viable alternative to DVD, and I have the equipment to take advantage of the modest resolution increase (I know I'll have to upgrade eventually), then I'll go for it. Unless the majority of consumers are like me & decide regular DVD is good enough.
#10.6 The Gunslinger on 08 Apr 2008 - 14:28
(KFGatri said @ #10.5)
Not everyone wants Blu-ray. I know I'm in the minority here, but I'm genuinely unimpressed with HDTV. I've seen them - my brother has a nice one - and I just don't see what the fuss is. It's not worth the expense to buy an HDTV when my big-screen looks fine to me. So I'll stick with what works for now. When Blu-Ray is actually inexpensive and prolific enough to be a viable alternative to DVD, and I have the equipment to take advantage of the modest resolution increase (I know I'll have to upgrade eventually), then I'll go for it. Unless the majority of consumers are like me & decide regular DVD is good enough.


I kinda agree with you...

The thing is, since this is a tech site, and the majority of people here, are clued up on HDtv. But MOST of the regular folks (my friends and family included) have no idea what HDTV blu ray, or hd dvd is. They are satisfied with dvd at the moment. I think it will take a lot of time for blu ray to become mainstream.

I guess I will also hold out till its WAY WAY cheaper, and a viable alternative to dvd...






Just a thought...Whatever happened to a console being for games only? Damn, I miss my genesis...
#10.7 PeterTHX on 09 Apr 2008 - 07:33
(KFGatri said @ #10.5)
Not everyone wants Blu-ray. I know I'm in the minority here, but I'm genuinely unimpressed with HDTV. I've seen them - my brother has a nice one - and I just don't see what the fuss is.


Does he have a Vizio, or a Polaroid or one of those obscure brands? Does he have an HD source? Don't laugh. Something like 40% of people with HDTVs don't watch HD channels (they think merely having a HDTV makes it HD).

It's not worth the expense to buy an HDTV when my big-screen looks fine to me. So I'll stick with what works for now. When Blu-Ray is actually inexpensive and prolific enough to be a viable alternative to DVD, and I have the equipment to take advantage of the modest resolution increase (I know I'll have to upgrade eventually), then I'll go for it. Unless the majority of consumers are like me & decide regular DVD is good enough.


Modest resolution increase???

Try 6 TIMES the resolution.

720x480 = 345k pixels

1920x1080 = 2 MILLION pixels.

It's like saying AM radio is good enough. Why bother with CDs?
#10.8 Xilo on 09 Apr 2008 - 21:24
(KFGatri said @ #10.5)
Not everyone wants Blu-ray. I know I'm in the minority here, but I'm genuinely unimpressed with HDTV. I've seen them - my brother has a nice one - and I just don't see what the fuss is. It's not worth the expense to buy an HDTV when my big-screen looks fine to me. So I'll stick with what works for now. When Blu-Ray is actually inexpensive and prolific enough to be a viable alternative to DVD, and I have the equipment to take advantage of the modest resolution increase (I know I'll have to upgrade eventually), then I'll go for it. Unless the majority of consumers are like me & decide regular DVD is good enough.


I've downloaded several HD clips of some Japanese concerts. Anyone that can't see the difference or dismisses the quality increase as negligible is an idiot. There is such a dramatic difference in the quality between HD content and SD content it's not even funny. Even with just a big screen TV upscaling or whatever, the amount of detail you gain with HD is tremendous and makes video much more enjoyable to watch.
#10.9 himsa666 on 17 Apr 2008 - 06:52
[quote=KFGatri said,#10.5][quote=bmaher said,#10.3]So you download 1 or 2 HD films via Microsoft's "Digital Distribution" methods and get angry letters from your ISP saying you've used too much bandwidth? No thanks, Microsoft.

I seriously think Microsoft need to realise defeat here, and ultimately realise that their users want blu-ray - after all, isn't that who counts?[/quote]


And also by the time our bandwidth does allow for such downloads, HD films may be a thing of the past with some new crazy medium on the horizon. You just cant win nowadays.
(1 reply) #11 +Skwerl on 08 Apr 2008 - 14:48
It sounds to me like Microsoft is banking on its machine being a gaming platform only, which is in stark contrast to what the Media Center team is trying to accomplish with making Microsoft products everywhere in the house (Windows Home Server, Media Center, and extenders). It would pobably cost a bundle for MS to design a new add-on player and license the technology. They have deep pockets, of course, but apparently their models must be saying that the investment would not yield enough profit to warrant it.
#11.1 PeterTHX on 09 Apr 2008 - 07:37
MS desperately wants the 360 (or its successor) to be the centerpiece of the living room.

They just want to either not tip their hand, such as BD *is* in the works and they're denying it, just as they denied the Elite was coming right up until it was announced as coming to retail....

...or they are waiting to see if either BD or what they hope, downloads, takes off.

Imagine if XBOX and the PS2 had come out around the same time. I'd bet MS would have put a high density CD drive (like on Dreamcast) instead of DVD since Sony put one in their PS2.
#12 necrosis on 08 Apr 2008 - 14:55
As someone already said if MS is going to pimp online downloads for 360 they need to:

1) DRASTICALLY reduce the price of the 120GB HDD. Cheep ass Toshiba SATA 3.0 HDD on newegg is ~$63 compared to the $180 one from MS. I literally **** a brick when Sony let you swap out the HDD with basically any HDD (so untypical for Sony to let you do something like this).

2) Like I said above about Sony, sell a case and let people put in whatever HDD they want.

3) Slack off the DRM or make consoles that don't have a 30% failure rate. I know two friends that lost games and files because they had to send their system back for repair breaking the DRM on the files they backed up.

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