Editorial: Sony marketing failures have caused PS3 downfall

Despite a record breaking launch, PlayStation 3 sales have since failed to accelerate to expected levels and the Japanese console has been left trailing both the Nintendo Wii and Microsoft Xbox 360 by a considerable margin. Much fuss has been made about the price point of the PS3 and the dire need for a reduction, and although it is the most expensive option in the home console market it is by no means overpriced. Marketing for the £300 console has been few and far between here in the UK, where Sony has relied heavily upon brand loyalty to drive sales. This is the area where Sony has faltered, and they must acknowledge this fact before it is too late.

Going back to basics

The collective agreement amongst video game enthusiasts is that Sony is out of touch with the market. Sales numbers have been on a downward spiral for some time now, and calls for a much needed price cut have never been louder in the run up to E3 in June. The benefits of a lower price are undeniable, but more is required if Sony are to secure long term stability in the console market they once used to dominate.

Sony has starved the PlayStation 3 of appropriate, direct marketing since its launch. The "This Is Living" drive, which has accompanied the console since its introduction here in Europe, is completely extraneous and ambiguous, showing no relevance to the console whatsoever. The adverts do however reek of Sony's style and substance, further highlighting their dependence on brand allegiance within the European market and their requirement to expand. Sony needs to distance itself from this inclination, and instead look to showcase the PlayStation 3 and its strengths, something which both Microsoft and Nintendo in particular have excelled at.

We've all seen the Wii commercials which includes gamers, families and occasionally celebrities, all enjoying the console and having fun, the fundamental core of video games. The simplistic concept of filming a wide variety of people playing combined with footage of the featured game clearly drives home the desired message - that the Wii is fun for everybody. Microsoft's Xbox 360 has also profited from a targeted series of advertisements, with each one focusing on a different feature or title available on the console. The point is that both Nintendo and Microsoft have used direct, minimal and informative advertising to complement their consoles. The extent to which a credible marketing structure impacts on sales remains to be seen, but Sony's lack of marketing sure isn't helping them.

Sony must take a step back and look at the bigger picture. The PlayStation 3 is by no means a poor console, and they must acknowledge this by playing to its strengths. Make the public of aware of Blu-ray and its movie capabilities, showcase the variety of downloadable content available on the PlayStation Network Store, mention the free online gaming component (which isn't an option on Xbox 360) and finally, use their casual properties such as SingStar and Buzz! to their advantage and draw attention away from your competitors. By doing all of this, Sony is pitching the PS3 as a console that has broad appeal which packs a little something for everyone.

Market your blockbuster titles to hell and back

Sony's inability to grasp marketing was epitomised following the recent launch of the highly anticipated Killzone 2. Originally showcased at E3 in 2005, Guerilla Games' theatrical shooter is a visual masterpiece and has been praised by critics. Despite a respectable sales tally of approximately 1.4 million copies worldwide thus far, one cannot help but imagine what this figure could have been given the unprecedented scale, significance and reported budget ($60m) of the title. So what exactly went wrong? Why has Sony's blockbuster failed to capture so many gamers' imaginations?

To my surprise, the marketing push in the run up to the release of Killzone 2 was relatively tame for a title of such magnitude and importance. Like most triple A releases these days, the game was splashed across the pages of popular news and magazine publications, as well as appearing on our television screens during commercial breaks. But the marketing campaign lacked that extra ingredient a game like Killzone 2 was worthy of, and more importantly, needed. It's no secret that Sony has lost the exclusivity rights to the majority of its big hitters (namely Final Fantasy and Grand Theft Auto) from the PlayStation 2 era, so you would assume they'd be looking to prove that developing exclusively for their system is a worthwhile investment. Sony were clearly aware of the impact the game could have had in the grand scheme of things, but yet they still failed to capitalise upon the opportunity.

The Killzone series has often been touted as the PlayStation equivalent of Halo, and I'd argue that both are equally as important franchises to their respective home consoles. Whilst Halo is undeniably the more established video game series that holds a place in modern day culture, both games represent the pinnacle of the shooter genre on each system and are clearly respected and regarded throughout the industry. The direct comparison of each games sales and reception isn't entirely reasonable, but one can surely understand the similarities.

Cast your mind back to the summer of 2007, when Microsoft spent over $40m sending the world Halo crazy in the months running up to the release of the final installment to the trilogy in September. Whether it was the Covenant Slurpees, Mountain Dew Game Fuel or Halo themed Burger King meals, Microsoft had put a Halo spin on practically everything conceiving a marketing promotion like no other in video game history. The campaign was a thumping success as Halo 3 broke all previous records grossing over $170m within 24 hours of sales in the U.S. alone. By January 2008, after only 3 months on the shelves, Microsoft confirmed that 8.1 million copies of Halo 3 had been sold worldwide.

However successful it may have been for Microsoft and Halo, Sony were reluctant to take heed from Microsoft, who, almost 2 years ago, orchestrated the infamous Halo frenzy. Killzone 2 was granted a pitiful £2m advertising budget for the UK, generating little more than the television broadcasts and newspaper prints I previously referred to. This is a prime example of Sony's failure to embrace a distinct and effective marketing strategy, and is the principal reason why Killzone 2 has so far sold below expectations.

Let the product do the talking

A fair portion of the blame for the consoles below par sales must fall upon senior Sony management. Throughout the course of the PlayStation 3's lifespan, Kaz Hirai, Jack Tretton, Phil Harrison, Ken Kutaragi and numerous other Sony bosses have, at times, all been detrimental to the potential success of their console. A handful of their public comments have been misleading, inconsistent, unprofessional and hypocritical, and it is without a doubt that Sony officials have become an infamous public relations disaster, leaving a trail of bad press and mass hysteria in their wake.

Time after time Sony officials have ended up making a mockery of themselves, making outlandish remarks and comparisons. By contradicting themselves, criticising the competition unnecessarily and generally causing confusion, Sony is only fuelling further collateral damage they could do without. It is imperative that they learn to stamp out this kind of behaviour. They seem insistent on dismissing both Microsoft and Nintendo, when it is completely unnecessary. Instead Sony must adapt, learning to stick to straight facts and endorse offerings available on only their products. A direct comparison with similar products is certainly encouraged, but they must be sure not to condemn during the process.

Summary

If Sony can't afford to slash the price of their hardware, then they'll need to step up the advertising game if they are to survive. Utilise those dormant PR and marketing departments and tell gamers why they need a PlayStation 3.

If the rumours are to be believed, Sony is preparing to unveil the new PSP Go! at E3 in a little under a month's time. With the release expected to be sometime this fall, the launch provides Sony with the perfect opportunity to ride the publicity and launch a new PlayStation marketing front, incorporating both the PSP and PS3.

It's evident that Sony hasn't been the most active of companies when it's come to marketing, but all that needs to change. Peter Dille recently confided in Gamasutra, acknowledging Sony's prior marketing efforts were inadequate. Perhaps everything is about to change after all.

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The worst part about it for me was the abundance of models. Sony once criticized Microsoft for having multiple SKU's. Then, Sony goes above and beyond and releases so many different models over the course of 3 years. The worst part of the confusion was with the backwards compatibility. It was no trouble for me to differentiate between them, but I imagine the average consumer was either clueless or disappointed, depending on the model that they got. I was late in the game getting one, so I had to go through a bit of trouble and searching to find a PS3 that fit what I wanted for a fair price. Worth it in the end, but I wish they would have stuck to the basics.

The ps3 has always been a very close parallel to the 3do in my mind. For those of you talking about te ps3 being one of the most expensive consoles ever... let's not forget about the 3do which started at 699.00 USD. I'm going to put my money on the price point being the major factor, but Sony's marketing has been a bit bleak. Nice piece, it kept me busy at work. =P

Oh yeah, 3do forever! http://en.wikipedia.org/wiki/3DO_Interactive_Multiplayer ... I still have one. Maybe I can get a ps3 and let them sit together in a corner and be emo about their poor sales.

I am not a fanboy of either system I have all the last generation systems and I have a 360 and a Wii. I dont have a PS3 specifically for 3 reasons. One is price and no ps2 backward compatibility on the newer systems, lack of games that I actually want. I pretty much never buy a console when it first comes out. I usually wait a few revisions because there will always be problems with them until much later. For the ps2 I played games like FFX, FFX-2, Kingdom Hearts, Yu-gi-oh, etc.. I am not into sports at all or any of that GTA stuff. So for the PS3 the only game I could see being worth my time is MGS4 and even then I cant justify buying the system for one game unless its a really good game. If they did a FFVII remake on the PS3 then I could see buying the system at its steep price tag.

That's an argument that is probably most evident with recent handhelds. It's not small stretch of the imagination to figure the ease of playing copied games on the DS and PSP platforms has contributed to unit sales.

It might be argued that piracy creates enough hardware sales to offset lost software sales. Though a pirate will download far more games than his PSP/DS was worth, he would never have purchased the same number of games had he been limited to legit copies. But I guess the whole curiosity breaks down when you realize that it doesn't matter if Sony/Nintendo makes more money thanks to piracy--no money going to developers means the games will go away.

Then again, if the homebrew scene still believes that PSP games suck and they primarily use their handheld for emulators and web browsing, it makes me wonder how well a handheld designed specifically for that purpose would fare.

It makes me a little seasick to think the iPhone app store would probably see a legit abandonware library before more mainstream handhelds, meh.

Advertise all you want, but I think that those who want a PS3 already have theirs.

Anyone else holding back is probably doing so because of the console's price point, and you'll have a hard time convincing those people in the middle of a recession.

[sarcasm]
Go, Sony!!
[/sarcasm]

While I do agree that Sony needs to advertise more and the PS3 needs a pricecut, you're failing to understand that Sony is a business and they're here to make money, not lose it. Sony lost a lot of money designing the PS3 and their resources are limited as of right now. They're keeping the PS3 at it's current price because they're trying to make a profit. Once they can make enough profit, then they can safely drop the price. If they drop the price while they're making a little bit of profit, they will fall back into the red.

I also do not agree with the whole PS3 downfall article however. I think the PS3 is far from doomed. Sony did make wrong turns with their product and they're starting to realize this. You are also failing to realize that the PS3 is the first system in history to sell over 20 million consoles even at it's current price. While it would be beneficial for them to cut the price to sell more, I'm sure Sony knows what they're doing.

And for the people whp claim Sony only has Killzone 2 and MGS4 as exclusives, you're missing out on plenty of games.

You have: Heavenly Sword, Gran Turismo Prologue, Uncharted, Ninja Gaiden Sigma, Valkyria Chronicles, Little Big Planet, MLB The Show, Resistance, Resistance 2, Yakuza 3, White Knight Chronicles...I probably missed a few exclusives as well.

You have upcoming games: Gran Turismo 5, God of War III, Uncharted 2, Ninja Gaiden Sigma 2, Quantum Theory, FF Versus XIII...and a bunch of unannounced games on the way.

If you want a PS3 so much, then save your money. People, during these economic times seemed to have forgotten about saving money for things they really want. They rush to the cheaper alternatives because they want it NOW.

So what I'm saying now is that Sony is doing fine. They could be doing better but they're not as doomed with the PS3 as you're emphasizing.

I am glad that Sony is taking a slap in the face for this Playstation III. Sony has carried a stank attitude for a while now when it came to the Playstation III by making the United States last to receive the game console. The price is just to high for the economy right now. Nobody is going to hand over $400-500 dollars for a games system. Sony stuck to their belief thinking that people would pay that kind of money and it has backfired on them. If they come down to where Xbox, Nintendo, and other games systems are....they would blow them out of the water. A true lesson about being greedy.

JSYOUNG571 said,
I am glad that Sony is taking a slap in the face for this Playstation III. Sony has carried a stank attitude for a while now when it came to the Playstation III by making the United States last to receive the game console. The price is just to high for the economy right now. Nobody is going to hand over $400-500 dollars for a games system. Sony stuck to their belief thinking that people would pay that kind of money and it has backfired on them. If they come down to where Xbox, Nintendo, and other games systems are....they would blow them out of the water. A true lesson about being greedy.

Came to the USA last? What?

It came to Europe last, USA/Japan November 2006, EU March 2007.

Secondly 23 million people have paid at least $400, a lot $500, the console is still selling stop acting like it isn't.

Certain demographics will happily pay that kind of money for what they're getting, others won't, but that isn't "nobody". The console will never be the same price as the 360's cheapest or the Wii (it matches the Elite currently), it has higher manufacturing costs. That's not being greedy, that's selling it for what it's worth. Sony don't have WiFi/battery packs/hard drive addons, it's all included within the one box meaning higher manufacturing costs. Whether or not you need those things is irrelevant for the discussion of the box being sold at a price necessary to help subsidize manufacturing costs.

Until they can cut prices they've got to do their best to advertise the perceived value of the box, something they've not done that well which is what this editorial is about. However although they haven't done that well advertising what's inside, the box itself up until this year has actually sold very decently for a console of such a high price - Outselling the competition many months of the last 2 years. It's currently been outselling the Wii for a few months in Japan now. People have and are still paying a price higher than the competition, however that doesn't excuse the value a price cut would bring to sales - When you're focussing on profitability however, your mind isn't as quick to go to "oh my god we need to cut now to outsell the 360 next month". They'll be waiting as long as they can, a cut will come this year but I don't foresee it at E3, it will be after the move to 45nm which Sony said will happen in the Summer.

I hate it when people say the Xbox is cheaper! By the time you've bought the wifi adapter, paid for your subsciption, and bought the hd-dvd player (when it was worth anything) there was naff all in it, plus you had to have them as seperate attachments which looked crap.

At the end of the day the main reason I bought a PS3 was because I wanted a blu-ray player. Wasn't even too bothered about games either way, but have ended up playing them a lot too!

Why the hell is everyone always going on about the wi-fi adaptor?!?!? It's not a standard feature for a reason....most people don't need the damn thing.

Few friends have a ps3, most of them are xbox360 guys. Im still with a ps2.
I didn't bought a ps3 because of the price (and since im not a hardcore console gamer).
There was a time when I was thinking of buying it, but only because it brings a blu-ray player.

-

Whats up with all these comments on hating editorials?
If you dont want it, just skip. Its visible on subject "Editorial:".

I really enjoy reading them, being someone's personal opinion or just summarizing facts.

Get over it.

+1 it's an EDITORIAL it's supposed to bring forwards the views of the author and that is exactly why i read them. I may agree or not and i will comment as i see fit but blasting the author saying his/her opinions are wrong is retarded.

+1 here too...

As I stated above, sometimes it appears that people doesn´t want to hear or read another point of view different from theirs. I know fanboyism can be like a religion but sometimes people can be really ridiculous about it...

I lol'd at how this made N4G - http://n4g.com/ps3/News-323964.aspx

For once I actually agree that the marketing hasn't been that great, but I think the marketing has affected PS3 software sales somewhat, not actually the device hardware sales all that much. The biggest stumbling block for hardware is price, people know fine well that the PS3 is a gaming device, everyone knows the PS2 correct? And the PS1?

Now the PS3 as you said isn't exactly overpriced in the sense that what you get in the box is actually worth more than £300, but £300 let alone £425 is asking more from everyone than any console in previous generations (PS2 might of launched at £300?). Considering those prices it's actually sold not bad at all, not bad. Not enough credit is given for Sony moving a console at such a high price, it's usually just written off by how a device with a one year head start and much cheaper price is ahead. Pressure is mounting now however as unlike in the past where Sony would go months outselling the 360 at $400, whilst the 360 was around $300, the price cut of the 360 in November has ended that.

Due to this Sony do need a new string of PS3 adverts (not so much software right now, even although that would help) each one showing off something unique about the PS3, such as Blu Ray, Free Online and another to show off some of the great exclusives. Then leading on from that some software adverts. I know it might sound contradictory to claim hardware sales might not have been affected much then lead into saying make PS3 hardware adverts, but I still think they need to start there, then lead into software as the price of $400/£299 is going to be around a bit longer.

Yup, my predictions unfortunately for anyone waiting for a drop at E3 are no drop. I don't see price dropping till late summer or Q3 at the earliest - They said the 45nm PS3 would be ready for Summer, plus I genuinely believe Sony think they've got a much stronger E3 than last year that they'll be able to keep moving units at the current price at a decent rate until it's more affordable to cut. Wouldn't say no to that either until I see E3, especially if we get some big announcements like GT5 and the likes.

So everyone be prepared for a slew of "PS3 doomed" articles at E3 if the price doesn't drop, regardless of the showings :P (not aimed at you ynnoj, just a prediction of how much onus is being put on E3 for a price drop, where as I think it's fairly clear it won't happen, leading to much "disappointment").

My opinion is that you have 3 gaming counsels on the market at different price points. If you took a percentage of sales and asked the people that have bought system if they care about how well each system is doing on the market. I would say that 95% would say they don't care as long as they have games to play for whatever systems they had. I would also say that the same 95% when asked what system they were about to by and why they would purchase that system i think that price and price of games would play a big part of what system they choose. Also they would tell you that they saw what the were looking for on tv. I have only seen a handful of adverts for PS3 total. A handful for the wii when it first came out but now just one or two a week and at least 2 or three a day for the 360.

My point and the point of the article is people buy something if they see some thing that they like. Most people don't care who is wining and most people will buy what is cheapest or most practical for them. I do think that most people know that games will be different on the wii as they would be for a ps3 or a 360.

Sure, in that case you should also ask magazines and newspapers to stop editorial "crap" to appear. Hell, you should even ask the thought police to stop people making their opinion public in public channels...

Why is so unconfortable nowadays to "attack" Sony, Apple or other companies? Paychecks anyone? Or just the usual the usual dick size = product/brand I use?

C´mon, it´s just an opinion. Don´t like it? Just get past it... sigh..

What do you mean has caused it's downfall? It's out selling the 360 in Europe they must be doing something right no?
It has a 10 year life span like the psone and ps2 it's got a long way to go yet....

I seriously don't get this whole this console must win this that and the other it's crap it's doing badly, you know what only idiots care seriously it's not going to die or anything like that so articles like this are pointless let people be happy with what they have without having the need to shove your opinions about how good or bad somethign is just because you dont like it or cant afford it or what not... Fanboys are just plain dumb tbh

oh and before any one starts i owned both the ps3 and the 360 sadly the 360 wasn't used that often as i bought it mainly for my son and he preferred the games for the ps3 so i got rid of it as it was sat there for 4 months not being used. they both have the strong and weak points deal with it once again let people get on with it without spouting off FUD

ynnoj said,
If the article is "pointless", then please don't read or comment.

Then please don't write such FUD? works both ways yes? this is supposed to be a tech site not a blog about your own opinions and passing them off as facts..

Fubar said,
Then please don't write such FUD? works both ways yes? this is supposed to be a tech site not a blog about your own opinions and passing them off as facts..

It's an opinion piece. If you don't agree with it, then explain why. I've only passed facts off as facts, not my views.

ynnoj said,
It's an opinion piece. If you don't agree with it, then explain why. I've only passed facts off as facts, not my views.

I have explained you have just chosen to ignore it and pick out pointless

No you haven't. You've told me that I shouldn't write "fud", but you haven't told me why you think it's so bad.

Please tell, I'm curious.

ynnoj said,
No you haven't. You've told me that I shouldn't write "fud", but you haven't told me why you think it's so bad.

Please tell, I'm curious.

I've said a lot more than that, obviously you are having a hard time reading what I typed and have selective reading, you leave out positive facts and fill it full of negative one's, it's a one sided argument... you have no balance at all and the whole article makes you sound like a fanboy

While it is your opinion (it is not fact as you seem hell bent on telling sony how to market their own product like they need it which they dont because with the lack of marketing it's still out selling the 360 in europe) and i respect that i have the right to say it's a load of twaddle.

Fubar said,

I've said a lot more than that, obviously you are having a hard time reading what I typed and have selective reading, you leave out positive facts and fill it full of negative one's, it's a one sided argument... you have no balance at all and the whole article makes you sound like a fanboy

While it is your opinion (it is not fact as you seem hell bent on telling sony how to market their own product like they need it which they dont because with the lack of marketing it's still out selling the 360 in europe) and i respect that i have the right to say it's a load of twaddle.

If you're going to contest the facts then you need some evidence. Here are the month totals (EMEA) first month 2009:

Hardware Sales

Wii - 679k
Nintendo DS - 511k
Xbox 360 - 309k
PlayStation 3 - 203k
PSP - 172k
PlayStation 2 - 101k

Now; my school math lessons were a while ago but I do still think that 309 is higher than 203... Which would mean the "outselling the xbox360" statement is in-fact without merit. And no don't spout the "Sony says it sold" - that's what it HAS sold to the channel - NOT what has been sold to the end user.

If you're going to quote then use a source that people can rely on and not the Manufacturers own data as that will always be biased in a positive way. Regardless of who they are.


Steve - fanboy of neither console, I just play games.

Fubar said,
What do you mean has caused it's downfall? It's out selling the 360 in Europe they must be doing something right no?
It has a 10 year life span like the psone and ps2 it's got a long way to go yet....

I seriously don't get this whole this console must win this that and the other it's crap it's doing badly, you know what only idiots care seriously it's not going to die or anything like that so articles like this are pointless let people be happy with what they have without having the need to shove your opinions about how good or bad somethign is just because you dont like it or cant afford it or what not... Fanboys are just plain dumb tbh

oh and before any one starts i owned both the ps3 and the 360 sadly the 360 wasn't used that often as i bought it mainly for my son and he preferred the games for the ps3 so i got rid of it as it was sat there for 4 months not being used. they both have the strong and weak points deal with it once again let people get on with it without spouting off FUD



Folks; the editorial is strictly concerned with the UK. It's not a global commentary or even one aimed at the whole EU.

Defiant said,

If you're going to contest the facts then you need some evidence. Here are the month totals (EMEA) first month 2009:

Hardware Sales

Wii - 679k
Nintendo DS - 511k
Xbox 360 - 309k
PlayStation 3 - 203k
PSP - 172k
PlayStation 2 - 101k

Now; my school math lessons were a while ago but I do still think that 309 is higher than 203... Which would mean the "outselling the xbox360" statement is in-fact without merit. And no don't spout the "Sony says it sold" - that's what it HAS sold to the channel - NOT what has been sold to the end user.

If you're going to quote then use a source that people can rely on and not the Manufacturers own data as that will always be biased in a positive way. Regardless of who they are.


Steve - fanboy of neither console, I just play games.

That's actually the American sales, he did say Europe :P

But to be fair he can only make an assumption for Europe as it stands, no sales figures for Europe are properly tracked like in America.

Defiant said,
Now; my school math lessons were a while ago but I do still think that 309 is higher than 203...

Aren't those the NPD Jan 2009 figures for the US (as Audioboxer has above said)? If so, then don't worry, we can just blame this on your geography lessons being a while ago.

considering The PS3 controls the bluray market, it's doing dramatically bad. Maybe people still don't know they won the format wars since a couple years.

Ahhh, more console trolling disguised as editorial content on Neowin, this is a refreshing approach. First we float false rumors about a new Xbox in 2010, now we tell Sony how to fix their business and next I'll bet we explain to Nintendo how to get the hardcore gamer back.

Shaka-de-virgo said,
Sony PS3 is the fastest selling $400/$500 gaming system in the history of gaming.

Yeah, "downfall" may be a bit of an exaggeration!

Shaka-de-virgo said,
Sony PS3 is the fastest selling $400/$500 gaming system in the history of gaming.


Erm.. hang on , its the ONLY $500 console, thats why its not selling.

midispider said,
Erm.. hang on , its the ONLY $500 console, thats why its not selling.

Sega Saturn was about $600 CDN upon release.

Advertising is a factor, yes, but not the cause. Sony's horrible arrogance and pathetic "10 year plan" excuse for poor market performance are factors, too. But at the end of the day, they can't compete with the innovations offered by Wii so they have to go head-to-head with Microsoft on raw specs and game titles. And Microsoft does it better with a lower price tag so what does the PS3 offer besides Blu-Ray?

It's not rocket science... except for the executives at Sony.

Your close but not quite. The problem with the PS3 is Sony's arrogance in general. The PS2 was the undisputed king of the last gen and Sony expected to be able to cash in on that huge success and walk away with the crown again with little effort. They thought they could just slap the PlayStation name on it, put any price on it and people would buy them by the truck loads....oh how wrong they were!

this editorial is a failure. how many "why the PS3 isn't as good as xbox" story's are out on the web.

Gabe3 said,
this editorial is a failure. how many "why the PS3 isn't as good as xbox" story's are out on the web.

exactly. we all know the ps3 isnt doing as good as all other consoles, ps2 included but seriously theres no need to constantly talk about it. the sales affect no gamer as long as games keep coming for it.

The problem is in the mind of most buyers the PS3 doesn't offer anything important to gamers different from the XBox360. It has Blu-ray but that's meaningless to gamers, although it does help pull in a fringe or care about it.

ghos said,
The problem is in the mind of most buyers the PS3 doesn't offer anything important to gamers different from the XBox360. It has Blu-ray but that's meaningless to gamers, although it does help pull in a fringe or care about it.


QFT

ghos said,
The problem is in the mind of most buyers the PS3 doesn't offer anything important to gamers different from the XBox360. It has Blu-ray but that's meaningless to gamers, although it does help pull in a fringe or care about it.

Incorrect and very inaccurate.

You're still looking at the PS3 as a bluray player. Not only is it a bluray player, it also plays something called games. I play more games on my PS3 than watch movies. I haven't watched three of my bluray movies in a good while.

electrons said,
Incorrect and very inaccurate.

You're still looking at the PS3 as a bluray player. Not only is it a bluray player, it also plays something called games. I play more games on my PS3 than watch movies. I haven't watched three of my bluray movies in a good while.

Twaddle. What ghos said is perfectly true. Gamers generally aren't interested in BR films. Gamers want games. The BluRay player is a bonus. But if you don't need or want it, then your paying extra for something you have no use for.

You say that the comment is incorrect and inaccurate, but then go on to confirm exactly what was said.

Advertising isnt the reason, its the damn overpriced console. Now that other blu-ray players are cheaper few ps3s will be bought.

Gotenks98 said,
Advertising isnt the reason, its the damn overpriced console. Now that other blu-ray players are cheaper few ps3s will be bought.

That's what I was going to say. It was primarily the price the turned so many people off.

Chipshop said,
Ynnoj i can tell you now that on my (and many others) income that the console is indeed overpriced.

It's an expensive piece of hardware, don't get me wrong. But for the technology included and in comparison with other alternatives on the market (namely 360 Elite) it is fairly priced.

ok, except Killzone and mgs4, what exclusive quality game is there? I've got both console and for me, the problem is missing exclusive title. And the big problem is the time for download/install firmware, game update and game itself. I don't want to wait 30min-2h before playing my game on a console, I got a pc for that.

ynnoj said,
It's an expensive piece of hardware, don't get me wrong. But for the technology included and in comparison with other alternatives on the market (namely 360 Elite) it is fairly priced.

Why compare it to the Elite? The Elite is the high-end SKU that most have no need for. Many already consider the Elite to be overpriced, so it's not the best SKU to compare the PS3 to, now is it?

Silverskull said,
Why compare it to the Elite? The Elite is the high-end SKU that most have no need for. Many already consider the Elite to be overpriced, so it's not the best SKU to compare the PS3 to, now is it?

Even comparing it to the Pro, it is fairly price if you need or want WiFi.

PS3 80GB - $399
Xbox 360 Pro - $299 + WiFi adapter - $99 (and then you still don't have Blu-Ray player capability).

Nodiaque said,
ok, except Killzone and mgs4, what exclusive quality game is there? I've got both console and for me, the problem is missing exclusive title. And the big problem is the time for download/install firmware, game update and game itself. I don't want to wait 30min-2h before playing my game on a console, I got a pc for that.

Are you kidding me?


Nodiaque said,
ok, except Killzone and mgs4, what exclusive quality game is there? I've got both console and for me, the problem is missing exclusive title. And the big problem is the time for download/install firmware, game update and game itself. I don't want to wait 30min-2h before playing my game on a console, I got a pc for that.

I haven't gotten to all yet, but I'll tell you the ones that I have, in my two weeks of owning the PS3:

Valkyria Chronicles
Warhawk
UT3 (I picked this one up over the 360 version due to its openness; and yes, I know it's on the PC)
Heavenly Sword
Noby Noby Boy (Downloadable game by the creators of Katamari Damacy)


So far, that's all I have, but then again, I just got the thing. Upcoming games within the month include inFamous and Cross Edge; further down the line, there's MAG and GT5. All that alone was enough to justify the purchase for me. I agree that the updating is a pain; it takes awhile, but, on the bright side, it's a rare occurrance.

Gotenks98 said,
Advertising isnt the reason, its the damn overpriced console. Now that other blu-ray players are cheaper few ps3s will be bought.

Indeed. What broke the PS3's neck is not lack of advertising, but being vastly overpriced because Sony wanted to force their Blu Ray junk into the market at the same time.
That, and the permanent and extremely arrogant statements from Kutaragi like "I want everyone to work harder just to be able to buy it".

Killzone 2 is amazing, it's just that all those Xboxers don't even know what it is. Also, they have the slimmest clue of what MGS4 is. We need better advertising, sony!

Killzone, then MGS4, the little big planet and one or two mores ... AND THAT'S IT, then you can use the console as a cheapest-blu-ray player. And the worst part is the lack of good movies to see on blu-ray.

I won't buy a console just for a couple of games.

Magallanes said,
[rest of pointless post] you can use the console as a cheapest-blu-ray player. And the worst part is the lack of good movies to see on blu-ray.

I won't buy a console just for a couple of games.

Things I found incredibly stupid with your post:
How is it the cheapest Blu Ray player? There's far cheaper Blu Ray players than the PS3.
Lack of good movies?
Couple of games?

I haven't bothered saying why I found the last 2 stupid. I think it's quite obvious why.

andrew I completely disagree.

Every gamer knows about MGS4, and that it's a great game, and everyone has seen ads for Killzone 2. Sony tries to hype individual games, as if they could be killer apps, way more than Microsoft. It makes it look like the PS3 depended on a handful of blockbuster titles and nothing else. This was the same way many people felt about the Xbox and Halo a few years back, remember& Now that the Halo hype has mostly died down, this criticism is no longer valid.

Sony needs to stop pushing certain specific games (Resistance, Killzone, Motorstorm, MGS4, LBP, etc.) and present the PS3 as a good console that has a large library of solid titles (and not just a few supposed killer apps), just like the PS2.

RPDL said,
andrew I completely disagree.

Every gamer knows about MGS4, and that it's a great game, and everyone has seen ads for Killzone 2. Sony tries to hype individual games, as if they could be killer apps, way more than Microsoft. It makes it look like the PS3 depended on a handful of blockbuster titles and nothing else. This was the same way many people felt about the Xbox and Halo a few years back, remember& Now that the Halo hype has mostly died down, this criticism is no longer valid.

Sony needs to stop pushing certain specific games (Resistance, Killzone, Motorstorm, MGS4, LBP, etc.) and present the PS3 as a good console that has a large library of solid titles (and not just a few supposed killer apps), just like the PS2.


Very well said... And the problem with that strategy is what do you do in the interim, after the big games have been released?