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Analyst predicts Modern Warfare 2 will sell 11 million units

Joshua Seed   on 16 June 2009 - 15:36 · 8 comments & 8390 views

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As reported by Gamasutra, Janco Partners' Mike Hickey has predicted that Modern Warfare 2 will not only rake-in $338 million in sales it's first day on the market, but that it will be the "largest videogame release of the year" by selling 11.1 million units by the end of 2009.

"We believe Modern Warfare 2 will likely be the largest video game release for [calendar year] 2009," wrote the analyst in an investor's note. "For the Company's fiscal Q409 period (Dec. ending), we anticipate the sell through to consumers of 11.1 million units for an estimated retail value of $803 million and sell-in approximating 12.4 million units, for an approximated sales value of $666 million (we assume demand is 90% of supply)."

Hickey continued to say that the popularity of the franchise has grown since the release of Call of Duty 4: Modern Warfare. "We estimate the combined Xbox 360 and PS3 installed base for US and Europe has grown +125% and +200%, respectively since Modern Warfare's November '07 release, ushering in a remarkably larger market opportunity for Modern Warfare 2.

"We have estimated Modern Warfare life-to-date attach rates on the Xbox 360 and PS3 for both the United States and Europe and layered over the December '09 ending installed base estimates for our sell through scenarios.

"We meaningfully discounted each platforms life-to-date attach rate to arrive at our base case and worst case unit sell through estimates. In addition, we estimate that Modern Warfare has sold +2 million PC units, which we heavily discount for CY09 Modern Warfare 2 PC units sales estimates."

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(2 replies) #1 HalcyonX12 on 16 Jun 2009 - 16:37
If it hits those numbers, it'll probably be the best selling first person shooter on any next gen platform... and it might just do it since it's multiplatform.
#1.1 toadeater on 16 Jun 2009 - 23:07
HalcyonX12 said,
If it hits those numbers, it'll probably be the best selling first person shooter on any next gen platform... and it might just do it since it's multiplatform.


11 million is a bit much. "Realistic" war themes tend not to do as well as fantasy and sci-fi stuff kids and casual players can also get into. Many people will not play games with realistic violence like CoD's no matter how good the gameplay is.

That said, I also hope they aren't planning to make it even more of an arcade game than it is now. Bunny hopping, running while wearing 80 pounds of body armor and equipment, brick-piercing submachine gun rounds, instant air strikes, etc. Ugh, no one has yet made a truly authentic tactical FPS. GRAW came close, but was so limited. Operation Flashpoint was good in many ways too, but all ****ed up with bugs. Not sure how America's Army was, I couldn't stand the propaganda. LOL, realistic games will never sell 11 millions copies though, so the ******* at these game publishers will never fund them.
#1.2 Krosan on 03 Jul 2009 - 09:33
toadeater said,
11 million is a bit much. "Realistic" war themes tend not to do as well as fantasy and sci-fi stuff kids and casual players can also get into. Many people will not play games with realistic violence like CoD's no matter how good the gameplay is.

That said, I also hope they aren't planning to make it even more of an arcade game than it is now. [...] Ugh, no one has yet made a truly authentic tactical FPS. [...] LOL, realistic games will never sell 11 millions copies though, so the ******* at these game publishers will never fund them.


Mind you that because of the more arcade-style gameplay, the larger public got interested. You're right about people not buying purely realistic tactical shooters, but this game is far from that.
#2 macrosslover on 16 Jun 2009 - 16:56
I highly doubt this will happen. People seem to forget that as popular as modern warfare is, it took more than a year for it to rack up those numbers. You can't just assume that all of a sudden all the people who bought the first one will immediately buy the 2nd game so close to launch. Will it be the #1 title of the year? probably..will it sell 11 million copies in 2 months time, hell no IMO.
(1 reply) #3 spacer on 16 Jun 2009 - 16:58
I believe the game will generate $350 million in profit within the first week of its release and will sell 12 million copies before the end of the year. Judging by how much I played the game, I'd say the playerbase for CoD4 has grown almost a combined 250% since it first launched.

See, I can make up arbitrary numbers that have no mathematical basis what-so-ever too. Can I be paid these guys salaries now?
#3.1 Shiranui on 17 Jun 2009 - 00:48
spacer said,
I believe the game will generate $350 million in profit within the first week of its release and will sell 12 million copies before the end of the year. Judging by how much I played the game, I'd say the playerbase for CoD4 has grown almost a combined 250% since it first launched.

See, I can make up arbitrary numbers that have no mathematical basis what-so-ever too. Can I be paid these guys salaries now?


Indeed; wish I could get paid to sit in an office and guess how many copies a particular game will sell.
#4 Morisato on 19 Jun 2009 - 06:31
Somewhat doubtful from the experiences learned when parents bought there kids a shooting game and the amount of growing piraters. Although it would probably sell just as much as the first if only by a bit.
#5 Anaron on 21 Jun 2009 - 11:37
I think it'll be the amongst the top-selling games of 2009. However, I doubt it would sell over 11 million copies by December 2009. It took 7 months for Call of Duty 4 to hit the 10 million mark. What are the chances Modern Warfare 2 will hit the 10 million mark in a single month? Slim to none, if you ask me.

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