GameStop general managers getting a free PS4 and 7 games [Update]

If you are a general manager at a GameStop retail store, you not only will you be selling Sony's PlayStation 4 game console when it is released in the US on November 15th, you will be getting a PS4 for free. GameStop announced this move today as part of its GameStop Expo event in Las Vegas.

We started getting reports about this move when we spotted a number of messages on both Facebook and Twitter, including the one below:

We contacted GameStop's PR rep Jackie Smith for comment and she confirmed the news to us and the fact that the free consoles will be given to all managers, even if they didn't attend the expo. In addition to the free PS4, GameStop general managers will also get seven PS4 launch game titles. GameStop currently has over 6,500 stores in 15 countries so that means Sony is giving out thousands of its PS4 consoles and tens of thousands of games to GameStop employees.

This is clearly a marketing push by Sony as they know that if the managers have a PS4, they will likely push their sales staff to sell that console too. We know that there is a strong rift between console fans and giving the mangers a free PS4, is an easy way to get them to join team Sony.

Of course, does this mean Microsoft will counter with a similar Xbox One free console offer to GameStop managers? Smith told us, "We'll see what happens - stay tuned to social media!" We have emailed Microsoft for comment but have yet to get an official response.

Update: Sony has also confirmed via their Twitter page that GameStop stores will sell an Azurite Blue color version of the PS3 console October 8th, with pre-orders starting tomorrow.

Update 2: Joystiq has confirmed our report and added the list of free PS4 games that GameStop general managers will receive: Killzone: Shadowfall, NBA 2K14, Madden, FIFA 14, Need for Speed: Rivals, and Battlefield 4. The seventh free game is a PS3 title: Beyond Two Souls.

Source: Geoff Fainha on Twitter

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42 Comments

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All I can say is that very nice of Sony to do that.The people that are upset over this because they are Microsoft fans get over it guys this is something companies do all the time and who cares Microsoft would done the same thing just Sony got it in the press first.I be getting both consoles.

I'm not so sure this will create a large sway in promotion.

For all the GMs that get a PS4, all their AMs, keyholders, and other employees that are jealous will take the customers over to the Xbox One.

There is also the traditional politics and experience. I dated a GameStop GM several years ago, and after getting 100 returned PS2s that were catching on fire and smoking, they were candid with customers that were undecided and sold them an Xbox or GameCube.

Except we contacted GameStop before we ran this article and we confirmed with their PR rep that the free PS4 offer is for all of their general managers, even if they didn't go to Vegas

John Callaham said,
Except we contacted GameStop before we ran this article and we confirmed with their PR rep that the free PS4 offer is for all of their general managers, even if they didn't go to Vegas

Then why not include that in the OP? Or did I miss something?

Still nothing new here. People commenting over nothing.

techbeck said,

Then why not include that in the OP? Or did I miss something?

Yeah it needs to be specified in the story if that is the case.. cause it isn't.

No they didn't techbeck. You're taking things out of context.

Sony does not OWN Gamestop and Microsoft was giving the equipment to their OWN staff.

The surface tablets are not free. Why pretend they are?

norseman said,
No they didn't techbeck. You're taking things out of context.

Sony does not OWN Gamestop and Microsoft was giving the equipment to their OWN staff.

The surface tablets are not free. Why pretend they are?

Missed where I said they gave 10k Surfaces to teachers? The teachers sign up for the (ISTE) conference, free Surfaces. Gamestop managers attend the Expo, free PS4s.

Again, nothing new.

norseman said,
Thanks! I missed that. Kudos for helping educate our young ones with the right hardware!

They also gave out free tablets to schools who use the ad free Bing search as well. It is cool they are doing it for schools, but same concept. Giving away freebies to get people to use their services/products.

While I agree this is common and expected, I don't think your comparison works.

Giving it away to teachers is different from giving it away to people that are in a position to sell your product to other people officially. As in, Teachers could spread good words bout your product, but a retailer is in direct control of selling you a product.

So if MS gave away 1000 Surface tablets to say Best Buy, then the comparison would be accurate imo.

Either way, this isn't a big deal. MS will be giving away consoles as well I'm sure. Its cheap marketing if you target people that are in a position to sell your product to the masses.

This is what I said above...

GameStop will sell/cater to whatever gets them money. And with the XBOX being hotter than the PS, GameStop will not give less attention to XBOX.

And it isnt like Sony is saying....you must promote us highly or else no free PS4. They can hope for a better promotion but chances are they will not get it.

Either way, this isn't a big deal. MS will be giving away consoles as well I'm sure. Its cheap marketing if you target people that are in a position to sell your product to the masses.

I agree. I dont think it is going to sway GameStop to promote one device over the other either. Just something to get Sony in the headlines is all. I dont care how much Sony promotes either...I will eventually be getting the new XBOX since there are games I have been playing on that platform and want to continue to play the new games.

Edited by techbeck, Aug 26 2013, 8:52pm :

DClark said,

Teachers don't sell hardware.

GameStop will sell/cater to whatever gets them money. And with the XBOX being hotter than the PS, GameStop will not give less attention to XBOX.

And it isnt like Sony is saying....you must promote us highly or else no free PS4. They can hope for a better promotion but chances are they will not get it.

And doesnt matter if they sell hardware IMO. It gets the brand out there and more exposure to the public. People using the device and it being exposed to more people will go way farther to promote/sell a device than a store who sells hardware.

Edited by techbeck, Aug 26 2013, 8:03pm :

Microsoft always gives stuff away, however I don't think they should give these guys #$#. Let the console sell itself don't bribe Gamestop.

macrosslover said,
Microsoft always gives stuff away, however I don't think they should give these guys #$#. Let the console sell itself don't bribe Gamestop.
This is making sure the console's merits are known and understood, first hand. Someone with actual experience with it will be far more influential than someone simply reading specs off paper. Microsoft and Sony have to market their consoles to build up excitement, yes, but also to educate consumers. What's better than have every gamestop with at least one person who can effectively act as a "tutor?"

Ads are are good and havr their place. This plus ads is better. this, ads, and advertorial/edutorial? Better yet.

Consoles don't sell themselves. If they did, there would be no need for marketing, game magazines, websites, etc. Nobody would need to ask. And when you've got two competing consoles...?

Well it might be, but so what? Why spend extra millions on advertising if you can convince influential video game store owners to push your products for you?

anonymf said,
Is not this a bribe?

Its more marketing in this case, since its not really a secret. By doing this, the gms can talk about it first hand, learn the features, etc. A lot of different industries do things like this in hopes if gaining favor of decision makers and reps. About time the console makers did too, imo.

Rudy said,
It's tough to buy your console "digitally"

Good going mate. He said media, as in the discs, not the console.]

Edited by Ryster, Aug 26 2013, 8:58pm :