GameStop pulls PC Deus Ex: Human Revolution from stores

Game retailer GameStop has now decided to pull all boxed copies of the PC version of Deus Ex: Human Revolution from store shelves. Joystiq has received yet another leaked memo sent to GameStop that instructs its employees to place the boxed copies of the action-RPG game in the store's back room where they will be recalled at a later date. This move comes after GameStop previously told its store employees this week to open the PC boxes and remove the OnLive coupon card that would have given the PC owners of the game a free copy of Deus Ex: Human Revolution via the OnLive streaming PC game service.

In its new note to its store employees, GameStop confirmed what we had speculated what might be the reason behind its decision: "As GameStop is developing a streaming service in our Spawn Labs Cloud Gaming Division, the coupon that was included is for a competing service".

The retailer has apparently reached some kind of agreement with the game's publisher Square Enix to return the copies to the publisher. People who have reserved copies of Deus Ex: Human Revolution at GameStop stores will still be able to receive the boxed copy as scheduled. GameStop is still selling PC copies of the game via digital download.

GameStop's previous decision to remove the OnLive coupon code from the PC packaging has been met with a massive negative response online with gamers using Twitter pages, Facebook accounts and message boards to express their displeasure on this move. IndustryGamers.com reports that in a statement Square Enix said it, " ... respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies." OnLive has yet to comment on these developments.

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Gamestops only worst enemy is itself. I never really cared for Gamestop or EB games. I buy from an online retailor. maybe Gamestop's days are numbered.

I also see some sort of legal action against gamestop

As i avid PC gamer, i stop buying games at retail almost 2 years ago. I buy most my game on Steam and other digital service. I use this because it procure the same experience as the full version minus the annoying gaming clerk you have to face

GameStop's stance on this makes no sense. PC gamers care about digital distribution, not streaming. This game activates on Steam, a service that competes with GameStop's own digital distributor Impulse, so even with the OnLive code removed it's basically one big advertisement for a major competitor that cuts GameStop out of the picture entirely.

If GameStop were pulling the retail version to sell game cards for activating their own Impulse and streaming equivalents of this game that would make a lot of sense, but as it is it feels like they are ignoring the proven success of digital distribution in favour of the huge risk of streaming.

Arkose said,
GameStop's stance on this makes no sense. PC gamers care about digital distribution, not streaming. This game activates on Steam, a service that competes with GameStop's own digital distributor Impulse, so even with the OnLive code removed it's basically one big advertisement for a major competitor that cuts GameStop out of the picture entirely.

If GameStop were pulling the retail version to sell game cards for activating their own Impulse and streaming equivalents of this game that would make a lot of sense, but as it is it feels like they are ignoring the proven success of digital distribution in favour of the huge risk of streaming.

It still makes no sense, as how many games sell via both Impulse *and* Steam (including games created by Impulse founder Stardock)? GameStop is acting like folks have accused EA of acting - prissy and hissy. I don't shop at GS for other reasons (notably poor game stock compared to other retailers - PC games, that is); why give me more reason to avoid them?

PGHammer said,

It still makes no sense, as how many games sell via both Impulse *and* Steam (including games created by Impulse founder Stardock)? GameStop is acting like folks have accused EA of acting - prissy and hissy. I don't shop at GS for other reasons (notably poor game stock compared to other retailers - PC games, that is); why give me more reason to avoid them?

Gamestop owns Impulse, and Stardock games are not released on other digital store clients. Onlive is a bit of a different beast though, its not really a fair comparison.

I beleive Square is in a bad shape with the recent series of horrid and poorly selling games, they probably aren't in any real postition to be picky about gamestop.

However I would NOT have reached any deal to take the copies back and would have let GameStop eat the all the bad press for pulling the codes AND the ruduced sales it was going to cause them.

This isnt the first time "free game codes" have been included in other games. I have gotten free PC games inside other games, with video cards, with processors, motherboards, etc. Its a standard practice of the industry. If gamestop wants to pretend like this is something "Different" because they are "Developing" a competing service then I say let them take the heat for it.. way to "Start" building "good" press for your competing service. lol

Xionanx said,
I beleive Square is in a bad shape with the recent series of horrid and poorly selling games, they probably aren't in any real postition to be picky about gamestop.

However I would NOT have reached any deal to take the copies back and would have let GameStop eat the all the bad press for pulling the codes AND the ruduced sales it was going to cause them.

This isnt the first time "free game codes" have been included in other games. I have gotten free PC games inside other games, with video cards, with processors, motherboards, etc. Its a standard practice of the industry. If gamestop wants to pretend like this is something "Different" because they are "Developing" a competing service then I say let them take the heat for it.. way to "Start" building "good" press for your competing service. lol


agreed

"respects the right of GameStop to have final say over the contents of products it sells"... sounds like they breached their retail distribution agreement, I doubt they'd back out that easily otherwise. I don't like the notion of retailers arbitrarily messing with products one bit still. ANd the end user's still a victim though as the publisher advertised the coupon as an integral part of the product.