GameStop to give $50 gift cards to Deus Ex 3 PC customers

GameStop stepped into a big controversy earlier this week. The game retailer decided to order its employees to open new copies of the PC version of the new action-RPG Deus Ex Human Revolution and remove a coupon card inside the box. That coupon was provided by the streaming game service OnLive and would have given customers a free version of the game to play on the OnLive service. GameStop felt that action was in conflict with its own upcoming streaming game service. Later GameStop simply removed the PC version of the game from its store shelves and plans to return them to the game's publisher Square Enix.

These actions have certainly made a lot of GameStop's customers unhappy but today the retail is trying to make some amends. As Joystiq reports, GameStop is giving people who ordered the PC version of Deus Ex: Human Revolution some compensation for the lost OnLive coupon. The email states, "For your inconvenience, we would like to offer you a free $50 GameStop gift card and a Buy 2 Get 1 Free pre-owned purchase. We want to earn back your trust and confidence in the GameStop experience."

As we reported earlier this week, GameStop is currently testing its own streaming game service with plans to launch the service sometime in 2012. That should put it in direct conflict with OnLive which launched its own streaming game service back in June 2010 and now has well over 100 games in its library. So far OnLive has yet to comment about GameStop's action.

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15 Comments

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What's said is $50 isn't enough to buy a video game nowadays. Fact is, you open a package, it ain't new. And they were selling it as new. I won't be going back to GS. Not to mention, they're "sales" suck.

GameStop felt that action was in conflict with its own upcoming streaming game service.

I said it before and Im going to say it again gamestop you suk how you can claim conflict with something you've yet to get up and running just boggles the mind

it'd be like Ford removing all steering wheels from new Toyota's because it conlicts with the new model they'll be puting out next year

well i would like to say that i do compeletly understand a having but that's definitely good PR. Hell I'm sure most would have been fine with at $20 gift card,

COKid said,
GameStop still exists?!

yes and they even bought ImpulseDriven from Stardock (you know the company which is behind Neowin)

Doesn't change the fact I am immensely picky about my "new" games being opened. Stupid complaint, I know, but, it would make me a tad bit OCD. If I buy a game used, I know what I am getting into, but if I buy it new, I want it to have the stench of perfect factory shrinkwrap ^_^

Zappa859 said,
Doesn't change the fact I am immensely picky about my "new" games being opened. Stupid complaint, I know, but, it would make me a tad bit OCD. If I buy a game used, I know what I am getting into, but if I buy it new, I want it to have the stench of perfect factory shrinkwrap ^_^
When you buy something new, you have the right to expect the product/game to arrive as it was despatched by the manufacturer. Nothing picky about that.

LordBattleBeard said,
When you buy something new, you have the right to expect the product/game to arrive as it was despatched by the manufacturer. Nothing picky about that.

Agree completely. Although GameStop seems to be trying to make amends, it was incredible that they thought they would get away with tampering with new games.

I don't really care for GameStop anymore, but that's definitely good PR. Hell I'm sure most would have been fine with at $20 gift card, I doubt many were going to use the OnLive coupon anyways.