Gateway wants its customers to consider their options again.
The Irvine, Calif., PC maker on Thursday will begin offering configurable desktop PC models directly to consumers, resuming a practice it abandoned in 2003, when it launched its effort to become a consumer electronics brand.
Gateway will offer three new desktops, which start at $499 sans monitors, and give customers the ability to configure any model to their liking and their budget, rather than forcing them to pick between several preconfigured PCs. Gateway will even allow its least-expensive PC, the Gateway 3200 series, to be configured with a wide range of options, including DVD burners, said Rick Schwartz, a senior product manager at the company.
News source: C|Net News.com