GEICO Insurance launches Windows 8 app

Insurance is something that may seem rather dull to talk about but it's part of most of our daily lives if you own a car or home. We see tons of insurance commercials on TV everyday from quite a few different insurance companies. This week, one of the major U.S. insurance businesses launched a Modern app for Windows 8.

GEICO Insurance's app, how available for download in the Windows Store, lets people who have an account with the company check up on their various policies. The app also allows users to pay their bill and even view, email and print out their insurance cards. There's also telephone contact info in case you need to get a claim filed. Finally, new users are sent via the app to the GEICO website to get a free quote. Sadly, there's not much of GECIO's gecko mascot in the app; it would have been nice to get access to videos or other content featuring the CGI British (we think) character.

It looks like GEICO is the first U.S. insurance company to launch an app for Windows 8. The only other company that has such an app in the Windows Store is HDFC ERGO Insurance, which is based in India. All of the other U.S. carriers such as Allstate, Nationwide, State Farm, Progressive, and others have yet to make their Windows 8 app debut but we suspect they might consider launching their own apps after GEICO's debut this week.

Source: Windows Store | Image via Geico

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12 Comments

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"Finally, new users are sent via the app to the GEICO website to get a free quote."

This is just what many Windows 7 users complain about. Why do I need an "App" to take me to a website? I can easily open up my browser and head on over to Geico. Microsoft is confused as hell on what this "App" thing on the desktop does. What is their vision in the future for crap like this. Windows 8 loyalist, please enlighten me.

JHBrown said,
"Finally, new users are sent via the app to the GEICO website to get a free quote."

This is just what many Windows 7 users complain about. Why do I need an "App" to take me to a website? I can easily open up my browser and head on over to Geico. Microsoft is confused as hell on what this "App" thing on the desktop does. What is their vision in the future for crap like this. Windows 8 loyalist, please enlighten me.

Would that be a fault of the app rather than Windows 8? I could make a "desktop" app for GEICO to launch a browser to the GEICO website on Windows 7 or OS X as well. By that definition, these App thing on Windows 7 and OS X are confused as well?

KevinN206 said,

Would that be a fault of the app rather than Windows 8? I could make a "desktop" app for GEICO to launch a browser to the GEICO website on Windows 7 or OS X as well. By that definition, these App thing on Windows 7 and OS X are confused as well?


Come on man, I can tell by your response that you are smart. But I think you know what I was trying to say. You basically agreed to what I said. This new App fad for the desktop isn't needed at all.

JHBrown said,

Come on man, I can tell by your response that you are smart. But I think you know what I was trying to say. You basically agreed to what I said. This new App fad for the desktop isn't needed at all.

The desktop is full of apps, it's what makes it so great, if all we needed was a browser to visit a website to get work done we wouldn't have apps at all and chrome OS would have a monopoly. Thank god that's not the case and I have a large choice of different ways to do things on my PC.

This is the reason I believe Windows 8 has an identity disorder. Why the hell do I need a full screen app like this to view my insurance? Not everything needs a full screen wasting space on my monitor. Is this Windows 8 for a phone, a tablet, a desktop, oh yeah, for all the above. Folks, I do like Windows Phone 8 and the Surface, but this desktop junk needs to be sorted out.

JHBrown said,
This is the reason I believe Windows 8 has an identity disorder. Why the hell do I need a full screen app like this to view my insurance? Not everything needs a full screen wasting space on my monitor. Is this Windows 8 for a phone, a tablet, a desktop, oh yeah, for all the above. Folks, I do like Windows Phone 8 and the Surface, but this desktop junk needs to be sorted out.

Because what you want is the same as everyone else?

This and obviously most other Windows 8 apps are for the tablet/Windows RT users. Nothing is stopping you from opening your browser and going to the website. Nobody is telling you that your desktop "needs a full screen app" like this to view your insurance.

I'm a Windows 8 desktop user and I only find two Windows 8 apps useful - XE.com and IP Address and it is just because of the usefulness of the live tiles. Heck toast notifications for XE.com would make the app even better. If I wanted to check my Geico insurance or whatever it is on my desktop or laptop, I would definitely ignore the app and use my browser because that is the practical way of doing so.

But no need to hate on the presence of the app because it should be good news for tablet users/Surface RT owners that want the ecosystem to expand.

yeah right.. now people will be getting on Geico insurance everyday to get a better insurance deal. Stop making these apps as Metro is a dead cow.

"we suspect they might consider launching their own apps after GEICO's debut this week."

LMAO. Did somebody put a twelve year old in charge of microsoft public relations?