Gloves off: Microsoft slams Google and its Chromebook in new video

 


Microsoft has released a new video for its Scroogled campaign and it’s clear, the gloves are off when it comes to bashing Google. In the clip, posted above, Microsoft has recruited a few of the cast members from Pawn Stars to talk about the Chromebook. The clip is nothing short of throwing mud directly at Google as Rick, the lead character in Pawn Stars, refuses to buy a Chromebook off of a potential customer because it is not a real laptop.

Rick says that because the Chromebook applications are web based, when you are not connected to the web, it’s basically a brick. Further, Rick says that by having the Chromebook logo, it’s not a real laptop because it doesn’t come with Office or Windows.

Microsoft doesn’t stop there; they say that when you are connected to the web, the Chromebook will track what you do online to put ads in front of your face.

The clip is all about bashing Google and the Chromebooks. While the video is obviously heavily scripted, by utilizing the popular reality TV stars and calling out the Chromebook in a way that makes it look like a useless device that invades your privacy, Microsoft is clearly wanting to do everything in its power to stop these devices from taking off.

Report a problem with article
Previous Story

Sony to offer 18 entertainment apps for PS4 in Europe and other regions on Friday

Next Story

Microsoft begins Xbox 360 downloadable Black Friday game sales today

100 Comments

View more comments

trojan_market said,
After windows 8 they built-in antivirus in windows, so you won't need malware protection. if you really exposed to that much viruses you should get windows RT,

The antivirus protection is minimal at best. It is the barebones basics and can't keep up with the constantly evolving threats. Granted it still manages to do a decent job.

shinji257 said,

The antivirus protection is minimal at best. It is the barebones basics and can't keep up with the constantly evolving threats. Granted it still manages to do a decent job.


Good thing MS doesnt advertise/promote it as a full AV or Security Suit replacement and even still suggests people to get a proper one.

techbeck said,
MS conveniently left out that Chromebooks do not get malware. Which is a BIG plus for lots of people. Not having to worry about virus' and spyware and having to have AV and malware protection installed.

WinRT Apps don't get malware and in theory can't be malware.

So even on x86/x64 versions of Windows, a user that uses the Modern/Store IE10/11 and sticks to WinRT/Store Apps, they won't get malware either.

On Windows RT/ARM, it is far more impossible to get malware than on ChromeOS.

With native browser code and various Chrome related vulnerabilities, malware could have been crafted using previous known exploits on ChromeOS.

(There is always the potential of malware, even with WinRT and its far more robust isolation model; however, with automated testing and Store certification requirements, these changes go down to virtually impossible. A good real world example would be WP that has had 0 viruses/malware, as it uses a similar isolation security and certification model to WinRT.)

Mobius Enigma said,

WinRT Apps don't get malware and in theory can't be malware.

So even on x86/x64 versions of Windows, a user that uses the Modern/Store IE10/11 and sticks to WinRT/Store Apps, they won't get malware either.

On Windows RT/ARM, it is far more impossible to get malware than on ChromeOS.

With native browser code and various Chrome related vulnerabilities, malware could have been crafted using previous known exploits on ChromeOS.

(There is always the potential of malware, even with WinRT and its far more robust isolation model; however, with automated testing and Store certification requirements, these changes go down to virtually impossible. A good real world example would be WP that has had 0 viruses/malware, as it uses a similar isolation security and certification model to WinRT.)

In theory but they could still get infections via IE exploits.

shinji257 said,

In theory but they could still get infections via IE exploits.

Yep, but where would the injections go to is the key point in that argument. They can't go or do anything - 'isolation'.

IE9/10/11 are already safer than Chrome and when running as an 'App' in the Modern UI, IE takes on the additional App security role model - which is far beyond the base sandboxing design of the desktop version of IE.


Shadowzz said,

Good thing MS doesnt advertise/promote it as a full AV or Security Suit replacement and even still suggests people to get a proper one.

Because of Antiviruses companies deal. They push them to do that. smart people know that antiviruses that slow down your system are no good, They are viruses themselves. I never had issue with virus after Windows 2000. most of the time I either had a very light antivirus or just windows defender which is built-in to windows now. I Repeat, I never caught viruses. ever. and I am a heavy user, I use many softwares and I browse the web all the time.

shinji257 said,

The antivirus protection is minimal at best. It is the barebones basics and can't keep up with the constantly evolving threats. Granted it still manages to do a decent job.


I really don't know how people manage to get viruses after Windows Vista. If you talking about Win 9x Era, yes you could get virus just by connecting to a network. but windows is probably one of the safest platform right now. and again if you really concerned you should try Windows RT. is probably as safe as chrome book but much more usable.

trojan_market said,

I really don't know how people manage to get viruses after Windows Vista. If you talking about Win 9x Era, yes you could get virus just by connecting to a network. but windows is probably one of the safest platform right now. and again if you really concerned you should try Windows RT. is probably as safe as chrome book but much more usable.

I never said I got an infection. Really my last major infection was back on Windows 3.1 and that was because protection was non-existant.

Ok... well I'll wade in with my 2 cents..

I just bought a Chromebook for my folks for christmas. Another cheap laptop fallen by the wayside (they've had about three now, and they never last), so its time for a new one.

Their entire use of the laptop is as follows:

* Web browsing (webmail)
* Web browsing (ebay)
* Web browsing (facebook)
* Web browsing (news)

All the laptops in the cheapest price bracket are going to be underpowered and loaded with Windows 8 - honestly my parents are not technical, and I knew that Windows 8 was going to be difficult to explain to them. I considered a tablet, but as neither of them has smartphones either, again I thought it might be a bit of a quantum leap for them.

A ChromeBook seems perfect for them on paper. And at £179 for the newest version of the Acer C7, it seemed a no brainer. I tried it out in the shop first - Chrome fired up nice and quickly, and the keyboard seemed just fine - like a cheaper version of the keyboard on my Macbook Air, but more than good enough. Not having to worry about explaining Windows Updates, or messages about antivirus, or even dealing with malware infections is a good thing.

It's an experiment that's for sure - but I'll be sure to report back in a few months time after christmas if they're loving it or hating it. My gut instinct tells me it'll be perfect for them.

I wonder why you would have to explain Windows Update to them. Also, it's not hard to learn Windows 8, maybe you think that, but old people? No. I last visited my grandfather, when I left for a while, and came back, he was playing a game on my Windows tablet. He had never held a PC/tablet/wathever before. Appearantly, he knew how to get in the All apps screen, launch a game and snap another app at the side (he was playing with that feature on the moment I returned). It's just like verything else: discovering. No worries about antivirus either: don't install one, Windows will protect itselfs.

I think that if you got them a Lumia 2520 would be better, not only could they use it for internet stuff but they could also use it for pictures and other stuff, with the ARM based Windows you don't get any virus and it updates on its own.

also most Parents know that IE means internet so when metro IE things should be easier for both you and your folks.

A large tablet like the 2520 was just too expensive and as I say - I'm pretty confident the laptop format works best for them, rather than touch screen / tablet device. A touch cover would have only added to the cost.

I'm pretty confident that the ChromeBook will be a great device for them. I'll be sure to write up a forum post either way into spring if they're loving or hating it though.

Chicane-UK said,
A large tablet like the 2520 was just too expensive and as I say - I'm pretty confident the laptop format works best for them, rather than touch screen / tablet device. A touch cover would have only added to the cost.

I'm pretty confident that the ChromeBook will be a great device for them. I'll be sure to write up a forum post either way into spring if they're loving or hating it though.

I hope you have success with the Chromebook, but if you don't go check out Windows 8.1 notebooks deals and new models.

When Windows 8.1 released it reduced the cost of many notebook models and new models at the lower prices are also becoming available.

There are several low end notebooks with slightly faster CPUs and Touch Screens now available in the same price range as the C7 Chromebook.

(Windows 8.1 works well for new users, and updates and your other concerns are completely automated.)

I LOVE this. I LOVE Pawn Stars. I think this was one of the most original commercials in a long time. Microsoft definitely took the gloves off on this one, but I think they are really trying to make a stance on privacy - and one certainly against Google. Its funny how only a few years ago Microsoft was considered the "old establishment" or even the "evil empire" and Google was the young, hip, open, cool, and innovative "new age" company. Now, not that Microsoft is really that much easier to embrace - but Google has just become scary.

This reminds me far too much of politicians. Instead of 'trash talking' about your opponents it looks much better if you can just stand on your own strength. This type of advertisement comes across as insecure to me. It's poor for politics, and poor here.

Man, I gotta say: it looks like Google and Microsoft are playing with us just to set a make-believe tale that they hate each other. Like the Gallagher Brothers.

I makes absolutely NO SENSE!

I love Microsoft and I would own a Chromebook if I felt like it.

The only people defending Google are the one that post here. Google did not deny the truth of the ads. Must be true then, huh. Google rarely send a come back to fight MS Scroogled campaign either.
I recalled apple vs PC ads where MS absorb all its weakness. Fast forward to Surface vs iPad and the fan are the one defending, yet Apple just stand in one corner.

What an absurd campaign. Typical for losers. If they are any better. Everything is better then Windows 8 !

Edited by TheDutchDuke, Nov 27 2013, 10:02am :

Not a fan of the Chromebook but that commercial was just pathetic tasteless garbage that I would not expect coming from one of the worlds largest tech corps...certainly leaves a bad taste in my mouth and not for Google but for Microsoft

Stay classy microsoft

It's still an x86 CPU. Offer her a few bucks, install a real OS on your new cheap hardware, then do something useful with it, even while offline.

Commenting is disabled on this article.