Google acquires iOS photo app Snapseed; could be attempting to rival Instagram

Google has today acquired Nik Software, makers of the popular photo-editing app for iOS and OS X, Snapseed. In a blog post the Nik Software team said:

We are pleased to announce that Google has acquired Nik Software. For nearly 17 years, we’ve been guided by our motto, “photography first”, as we worked to build world class digital image editing tools. We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures.We’re incredibly grateful for all of your support and hope you’ll join us on the next phase of our journey as part of Google.All our best!

The team behind Snapseed will relocate to Google's headquarters in Mountain View to work on Google+, according to sources speaking to The Verge.

While Snapseed offers much deeper editing than Instagram, it isn't close to as popular. It's likely that the team will bake Snapseed features into Google+ and its apps rather than continuing development of the standalone app, much like what is happening with the Sparrow mail team who moved to Google in July.

This move is likely to compete with Instagram and Facebook. Facebook did not kill Instagram and I for one hope that Google doesn't kill Snapseed either. I've found it to be an excellent for editing on the move and it would be a shame for its features to move exclusively to Google+.

Sources: Nik Software, The Verge

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instagram ? i take lots of photos and i dont use any "app" to process them. It appears this app is for novice "phone photographers" who think people really care about their random photos.

the420kid said,
instagram ? i take lots of photos and i dont use any "app" to process them. It appears this app is for novice "phone photographers" who think people really care about their random photos.

Step it down a little.
Before judging people or apps, you might want to consider checking them out first.
Yes it is for amateurs, but nothing wrong with that.

At least Snapseed tries to put manual control a little bit more into focus unlike Instagram.

GS:mac

You can't compete with Instagram. My girlfriend who doesn't know anything about tech loves Instagram. If she doesn't switch it won't happen.

g0ld1e said,
You can't compete with Instagram. My girlfriend who doesn't know anything about tech loves Instagram. If she doesn't switch it won't happen.

To my understanding they don't exactly are the same kind of product.
I wouldn't dare calling a fun filter social network a competitor to an image processing suite.
Now snapseed is not exactly loaded with precise control and manual adjustments to your heart's content, but for a filter / effect app it's definitely one of the more controllable and "serious-esque" apps.
It even has non-destructive editing on Mac, now I'm glad I didn't invest any adjustments into this application and have my non-destructive edits lost in the long run, because the app most likely won't be supported much longer and sometime in future it will break with OS updates or a new generation of OS or whatever.

Thanks, but when it comes to keeping hours of work in a proprietary format, I'll stick to the big boys that are more likely to stay around and not get shopped by said big boys.

GS:ios

g0ld1e said,
You can't compete with Instagram. My girlfriend who doesn't know anything about tech loves Instagram. If she doesn't switch it won't happen.

gotta admit I don't see the fascination of Igram!

DGS said,
Like they did with http://www.picnik.com another photography app / site

They closed it down and integrated it in Google+.

Now the same with Snapseed as they go to work with Google+ ..

They also close Meebo Messenger.
I tipped Neowin back then, but apparently nobody of the News staff cared lol...
It wasn't like a small service, millions used it.
I wonder what else we missed on Neowin?

GS:ios

Edited by Glassed Silver, Sep 18 2012, 2:04pm :

Lol, I don't think people know what the Instagram deal was about.
Thank God I didn't invest in Snapseed or I'd be mad right now (a little)

GS:ios

How would it compete with Instagram? For one. Instagram is a free app and Snapseed cost 5 bucks. Secondly Snapseed is a professional image software and Instagram is a community bigger than Google+ full of users sharing images with weird filters on it.

Totalaero said,
How would it compete with Instagram?

How does anything compete with Instagram when no one can fathom why it was worth $1 billion when it does nothing but nonsense? It's one of those viral phenomenons that sheeple started using only because everyone else seemed to be using it.

Totalaero said,
How would it compete with Instagram? For one. Instagram is a free app and Snapseed cost 5 bucks. Secondly Snapseed is a professional image software and Instagram is a community bigger than Google+ full of users sharing images with weird filters on it.

Google just acquired a company that gives them a boost in real photo editing for Android and to bolster Picasa, and if smart keeping the company's offerings giving them an in to OS X too.
In comparison instagram just gave Facebook a few more users and a few image filters

Totalaero said,
How would it compete with Instagram? For one. Instagram is a free app and Snapseed cost 5 bucks. Secondly Snapseed is a professional image software and Instagram is a community bigger than Google+ full of users sharing images with weird filters on it.

It would compete with Instagram when Google makes it free, then develops a more photo-oriented (rather than post-processing oriented) standalone app for iOS and Android, and makes it share to Google+, Facebook, and Twitter. Google+ sharing would optionally be instantaneous and automated using their Instant Upload technology (http://support.google.com/plus...py?hl=en&answer=1647509). The filters and post-processing options would be based on current Snapseed filters. The interface would be similar to that of the latest iOS YouTube and Google+ apps. While allowing sharing with FB & Twitter, they could choose to integrate G+ in the app itself, so that comments on your photos in the dedicated app would come from comments to the photos on Google+. For people to comment on the photos in your app, they'd sign up for a G+ account and count as active, normal G+ users.

By doing this, Google would gain an app that easily rivals Instagram. Easily. Instagram's features would look like MS Paint in comparison, and the social network would already be there. Google+ has 100 million ACTIVE monthly users according to the latest information. And the prime demography for Google+ today is... you guessed it -- photographers. Google even has the correct demography today for eager early adopters to start using the app and spread the word.

You really need to think out of the box when it comes to these things. Snapseed isn't free? No, not yesterday. But now all bets are off. We will probably not even HAVE Snapseed this time the next year.

Edited by Northgrove, Sep 18 2012, 8:18am :