Google acquires reMail, just to kill it

Google announced earlier today that it will acquire reMail, an iPhone based application that allows consumers to download emails to their phone, allowing them to check it without an internet connection. Google acquired the company for an undisclosed sum, merging the reMail team with Google.

Google did not only acquire the company, they also pulled the application off of the App Store, discontinuing the application for good. reMail will supply support for their application until the end of March, for all users that purchased it, even unlocking all the paid features for all consumers. Just click “Restore Purchases” inside the app to unlock all the features.

So why exactly did Google acquire reMail to kill it? Gabor Cselle, founder of reMail, used to be an engineer intern at Gmail back in 2004, where his obsession turned into creativity. Cselle later launched reMail for the iPhone, competing with the iPhone’s own native mail application.  reMail included email body search, something the native iPhone app was missing.

Cselle will be joining the Google team once again, where they likely have big plans for him.  Sadly, iPhone users won’t get a chance to enjoy the reMail application, but we can rest assured we'll likely see similar applications appearing on the App Store shortly, as developers will likely want to fill the void.

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29 Comments

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Maybe they took it off to recreate a better app to offer to the masses. Sometimes, when you think positive...good things happen. :p


that sucks would have loved to have that app, I hope Google comes out with an app like that. The default Mail app sucks so hard.

I don't get the surprise in these comments. It's competition and they see value in the employees, so they buy it and integrate the team. There's no point offering two different products when the goal is to improve your own...

thornz0 said,
I don't get the surprise in these comments. It's competition and they see value in the employees, so they buy it and integrate the team. There's no point offering two different products when the goal is to improve your own...

Yeah people do seem to be missing that. The point of the purchase wasn't just to expand their product line, it was more to get hold of the talent so as to improve their current line of products.

Google's slogan is in an unfinished beta state as well. The final release version will read, "Don't be evil. We hate competition."

TonyLock said,
"Do No Evil" Hmmm...

Just one of many actions that Google is unable to file under their motto. The list is getting quite long. Steve Jobs (among many others) have called Google out on their hypocrisy, I wonder who is next?

^ Why is Google so 'gangsta' but when Microsoft do the same they get called all sorts of names not to mention the bad press they get.

Singh400 said,
^ Why is Google so 'gangsta' but when Microsoft do the same they get called all sorts of names not to mention the bad press they get.

Because Google is cool and in style and all the rage now?

Just my guess. Double standards always are found when looking at MS compared to others.

Singh400 said,
^ Why is Google so 'gangsta' but when Microsoft do the same they get called all sorts of names not to mention the bad press they get.

Lol..I was trying to make a play-on words. "G"mail. And I don't call Microsoft all sorts of names when they do that.

Edited by Shadrack, Feb 18 2010, 9:08pm :

Singh400 said,
^ Why is Google so 'gangsta' but when Microsoft do the same they get called all sorts of names not to mention the bad press they get.
What do you mean? Neowin users complain about Google and Apple and cream on Microsoft all the time.

Northgrove said,
What do you mean? Neowin users complain about Google and Apple and cream on Microsoft all the time.

Exactly. Just looking through the comments in the Apple section compared to the MS news stories shows that the users on this website have a hard-on for MS.

Edited by Shadrack, Feb 18 2010, 10:37pm :

Shadrack said,

Exactly. Just looking through the comments in the Apple section compared to the MS news stories shows that the users on this website have a hard-on for MS.

You could determine the bias of this site simply by looking at the name of the site. You know... NeoWIN. All sites have a bias, look at what happens when someone tries to say something good about Microsoft on Slashdot for example. In my experience, Neowin's bias is much less prominent than other tech sites, which is why I like it here. Sure its pro-Microsoft, but they give lots of page space to the other important tech companies too, and for the stuff they miss, I've got other sources :).

Edited by Majesticmerc, Feb 19 2010, 12:45am : Why can't we do BBCode anymore?!

Majesticmerc said,

You could determine the bias of this site simply by looking at the name of the site. You know... NeoWIN. All sites have a bias, look at what happens when someone tries to say something good about Microsoft on Slashdot for example. In my experience, Neowin's bias is much less prominent than other tech sites, which is why I like it here. Sure its pro-Microsoft, but they give lots of page space to the other important tech companies too, and for the stuff they miss, I've got other sources :).

The 'win' in Neowin, could be like "For the Win"?

thealexweb said,
So much for "don't be evil".

Yeah sounds kind of evil. Atleast they gave the guy a job though.

thealexweb said,
So much for "don't be evil".
If this application were offering direct competition to them, I would agree with you. However, this reminds me of when they acquired Writely. That project was discontinued, but Google Docs was born out of it.

qwexor said,

Yeah sounds kind of evil. Atleast they gave the guy a job though.

And probably a job that pays more than what he was getting from App Store purchases...

Shadrack said,

And probably a job that pays more than what he was getting from App Store purchases...

Yes. The bit about evil is definitely not about this guy. It's unfortunate for the users though. But I wouldn't be surprised if this will later reappear in a Google application.

thealexweb said,
So much for "don't be evil".

I don't see the evilness... they acquire companies and tools all the time to enhance their own Application offering, which is obviously what they've done here.

Get lost, Troll.

vaximily said,

I don't see the evilness... they acquire companies and tools all the time to enhance their own Application offering, which is obviously what they've done here.

Get lost, Troll.

Just because you have a different opinion than someone else doesn't give you the right to call them a troll. Go crawl back under your bridge.

Simon said,
If this application were offering direct competition to them, I would agree with you. However, this reminds me of when they acquired Writely. That project was discontinued, but Google Docs was born out of it.

Yes and no, it's off the app store and their competitors phone platform, where I'm sure it will show up on Android app store any minutes.

bob_c_b said,

Yes and no, it's off the app store and their competitors phone platform, where I'm sure it will show up on Android app store any minutes.

Ya, because google doesn't have anything on the Apple App Store..

Also their search engine only works with Chrome.

Billus said,
Just because you have a different opinion than someone else doesn't give you the right to call them a troll. Go crawl back under your bridge.

Did you really just go there? LOL.

Ryoken said,
Ya, because google doesn't have anything on the Apple App Store..

Also their search engine only works with Chrome.

Ahh, the classic they aren't doing everything wrong so they must not be doing anything wrong.