Google announces search deal with twitter

Google has announced a partnership with Twitter to offer google-indexed tweets on it's search engine. In the announcement, Google points out that they will offer up to the minute tweets in it's web search function. This news comes shortly after Bing announced that they are adding twitter results into their search engine too - it seems like the two companies are racing to integrate twitter first.

According to a Google Blog post today:
"Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."

The post also hints at real-time results in the future too - could we be looking forward to a dynamic Google search? It will be interesting to see how useful having tweets in search actually will be - the Google blog post hints at the idea of when searching for travel, you could find related tweets - which could be useful, or completely useless.

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10 Comments

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It's interesting, but probably only for the amount of ad impressions they will get if people use their sites to search twitter. But how useful is it really, to be able to know up to the minute who just finished giving their cat a bath.

I like how the two articles for Google and Microsoft were written, instead of it being Twitter who made the arrangement with both companies.. Twitter still the lesser being, I guess :P

Awesome. I've been using the GreaseMonkey script Twitter Google Search to integrate the two and it's surprisingly useful.

Umm, yea it is!

Google is saying, just MAYBE Google will support real-time Tweet searches.

Bing ALREADY has real-time.

I think we know which is the winner from the two.