Google begins rolling out website redesign

In the past year or so, Google has seen some major competition, mainly in the form of Microsoft's Bing. Bing offers what is referred to as a "decision engine," boasting a lot of features that the current market share king, Google, does not. Of course, this works both ways, though one thing a lot of people noticed is that Bing looks far more up to date than its main competitor, which has used the same homepage design for years (with a few tweaks as time has gone by). The company appears to be fighting back, and has started rolling out a redesign of its homepage, featuring a new search page and other additions.

Google's new design, originally discovered in November 2009, has brought their famous logo up to present day standards, with it looking much sleeker than it did previously. The search page allows users to change their location in order to get country-relevant results, and has altered the menu of the various options found on the search page before. It's certainly a welcome redesign, though it's unclear when everybody will have access to it; it was first found near the end of February, and since then, the situation hasn't changed much. Nevertheless, Google is notorious for making as few changes as possible to its website (in order to keep the brand image alive, as everybody knows Google for its simple white search page), so it's always interesting when they do make some modifications. In December 2009, the search giant created a fade-in effect for its home page.

Testers of the new design for Google News voiced their opinions against it last month. One tester said "Horrible, if it doesn't revert to something similar as before will leave to another news source." There's no official word from Google on the new design.

 

Thanks to Javier Ocasio for the images, which can be found in full-screen here and here.

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36 Comments

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Wow Google sure puts the "re" in "redesign".

At least when Bing came out it had something that grabbed your attention immediately. Try again Google, there is nothing even remotely noteworthy here.

Nothing mindblowing, but I like the subtle changes. I always thought the google logo on the search page looked amateurish and very '90's..
The results page clearly took some inspiration from Bing though.
But Google could implement some improvements to the results page though. On Firefox and now Chrome I have been using some extensions for such a long time I sometimes forget they aren't part of Google itself, like showing a preview picture of the listed sites. Makes it so much easier to identify sites at a glance.

As a graphic designer I don't like Google homepage. Never did (what's the difference? "Refined" logo?).
To understand what's a logo refine procedure I'd like to suggest the remarkable job that Northwest Airlines did on its logo. They really did a great and valuable effort to refresh the airline livery. It's just an example of how brands can reinvent themselves to fresher standards.
For that I think Bing is a lot nicer in both hompage and displaying the results. It's just that "simplicity" may not be the same thing as "easy of use/usability".
Welcome in the world of communication and advertising. LOL

Bing still looks gr8 compare to new Google design .
http://2dvcra.blu.livefilestore.com/y1p_Ps_Jgwk5HrevhZ4QtqPmCEEdwicjzTHcIfBT1bzMFPwKPkryGyioBQTUuQjNIVpe5TRVoJobrBQHVERGNZ-01_c3jVdriHF/bingoogle.jpg

I hate the idiots that come here daily and say "THIS IS NEWS? BLAH BLAH" Oh grow up - Neowin does a great job, if you don't like it maybe you should open up your own news/tech site and become more popular and well-managed than neowin.. pff yeh - learn how to tie your shoes first ;)

I hope this update removes the fade-in effect they added. I can't see how it benefits anyone, just inconveniences people wanting to click the links at the top of the page, especially phone users.

Yeah, I can see the difference in the style, but the presentation and what Google are wanting to get across is no different. I'm a little confused as to why some people are so venomous in their hatred of what isn't really much of a change.
Also, how is it so bright?! It's a white page for god's sake!

S.T.A.L.K.E.R. said,
Yep Google, you surely love ripping off Bing with your crappy search page.
Changing the logo is ripping off Bing? wow.

S.T.A.L.K.E.R. said,
Yep Google, you surely love ripping off Bing with your crappy search page.

Why would Google do that? Google wants to get better, not worse.

omg please not the new design, i tried it out when it first was in beta and I absolutly hate it. Its so bright and the logo is just right there in your face.

This is news?
Next up, google changes background color from #FFFFFF to #FFFBFB
Also, dropshadow opacity changed from 40% to 55%.
Bevel and gradient slightly changed.
More breaking news at 11.

NyaR said,
This is news?
Next up, google changes background color from #FFFFFF to #FFFBFB
Also, dropshadow opacity changed from 40% to 55%.
Bevel and gradient slightly changed.
More breaking news at 11.

of course it's news, it's probably the most visited site on the web... they may only be subtle changes but things like that don't go un-noticed.

I think it looks great.

the logo is cleaner, they got rid of that ugly drop shadow. and the search box and buttons appear to be styled in some manner as opposed to the browser defaults.
simple, but elegant.

Omega192 said,
the logo is cleaner, they got rid of that ugly drop shadow. and the search box and buttons appear to be styled in some manner as opposed to the browser defaults.
simple, but elegant.
+1 the logo looks way better :)

Omega192 said,
the logo is cleaner, they got rid of that ugly drop shadow. and the search box and buttons appear to be styled in some manner as opposed to the browser defaults.
simple, but elegant.

Javier (KoL) is a big themer so he could be using a custom theme.

I've been seeing this "new homepage" for a few months now... although not all the time, I haven't noticed any specific pattern but I'd say I see it more often than not.

The search page is no different - the title of this article is totally misleading, and a beatup.

Possibly they have changes their "news" or some other page, but who cares about that.

I expected something much nicer, and i don't mean loaded. At least it made a single step away from 1999 style. But still, awful. Something closer to Bing would have been much better.