Google Chairman: Most new TVs will get Google TV by mid-2012

We are not quite sure what Google Executive Chairman Eric Schmidt is eating or drinking lately, but whatever it is, it seems to be influencing him to make some rather "out there" predictions. For proof, consider his remarks today at the Le Web tech conference in Paris. As reported by Paid Content UK, Schmidt said, "By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded in it."

That's some pretty wild statement, considering that so far Google TV could be considered a massive disaster. Launched in the fall of 2010, the TV-based Internet operating system has already claimed one victim. Logitech went big with its Google TV set-top box the Revue but sales were so bad that the company has now shut down production of the product. The company's Executive Chairman also called Google TV "beta" software.

Google TV recently launched a new and much improved 2.0 version of its software which had been updated on both the Logitech Revue as well as Sony's Google TV-based Bravia televisions. There are rumors that both LG and Samsung plan to introduce their own Google TV based products later in 2012.

Despite these improvements, it's going to be very hard for Google TV to gain a foothold in the TV marketplace, particularly since a number of television makers already have their own interfaces for their "Smart TVs". In his Paris address today, Schmidt predicted that Google TV will follow the same course as its Android mobile operating system which took a little while to take off as well. However, we think it's going to take a lot more effort on Google's part to convince TV manufacturers to adopt an operating system that so far has failed to make much of an impact.

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24 Comments

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Mikeyx11 said,

Then why do you feel the need to comment?

Because Google is trying to force it into everyone's living room?

MFH said,

Because Google is trying to force it into everyone's living room?

How? Who makes the decision when you go and purchase a TV? Google? lol. You can decide not to purchase a TV powered by Google. Not so hard

Mikeyx11 said,

How? Who makes the decision when you go and purchase a TV? Google? lol. You can decide not to purchase a TV powered by Google. Not so hard

If most TVs will include Google TV there will be not really that much of an option for those that don't want it. It's like Android: you have to search for smartphones that don't use it…

I see XBox is the way to go. TV should just be a screen. Kinect, controller... bring your experience to a new level compare to TV remote.

CodingYokai said,
I see XBox is the way to go. TV should just be a screen. Kinect, controller... bring your experience to a new level compare to TV remote.

couldn't agree more. who cares about google on every tv when you have an xbox with all that stuff built in for such a long time ago it doesn't even matter what they put in the tv anymore

MFH said,

true, btw: Not everyone wants Google TV…

I don't recall saying anything that would make you think that I think otherwise. btw: I have an Xbox and probably won't purchase a Google TV.

Problem is we have like 50 million media services for the TV. None have yet to make a huge hit. If Google can make it a hit then I see this happening, untill then, we'll see more of the multiple media services

eh don't see that happening, comon, we can't even get tru2way a complete cable labs specification into all tv's yet and they want google to be in most of them? please...

I doubt John read the comments here. This is not his first time. Not the second time, either. I corrected it with my comment like a month ago. Maybe to him, Schmidt is still CEO of Google. Maybe he hate Larry.

I can see the embedded route being more successful than the topset box. If Google can get enough manufacturers onboard, I can see Android as the standard tv interface in a couple of years.

I don't really see this as a "wild statement". I wouldn't be surprised if Google has already completed negotiations with several different manufacturers.

I have google tv sony blu-ray player and its great. 2.0 is a huge update. you can now easily install any android software. even phone versions.

IF google allows arm for google tv I can see it as a no brainer for any new tv set.

I was actually looking for a bluray player with integrated Google TV just before christmas but wasn't happy with the offerings...

I think it would be nice to have integrated Google TV in a TV set. Thats more of a compelling reason to upgrade my 720p 32-incher from 2005 than 3d features.