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Google Checkout Gains Rapid Adoption

Early this month Google launched Google Checkout - online payment system. This system is focused on providing security to users and vendors. Surprisingly Google announced that its Checkout system would not attempt to compete with Ebay or Paypal. Since the launch on June 29th, Google CheckOut has been receiving rapid adoption by online vendors. Some notable companies include:

Buy.com eCosts
Shop PBS
Starbucks Store
Timberland
Fossil
Zales
Dockers
BluFly

eBay announced that it will not support Google CheckOut. Earlier this month eBay added Google CheckOut to its list of non-accepted payment options because they felt CheckOut was too new and not trustworthy for handling online transactions. eBay informed its members that it may exercise account suspensions and loss of premium statuses if sellers are found to be using Google CheckOut.

Numerous reports claimed that users were outraged by eBay's decision and thatthey were generally unhappy with PayPal's services over the lastseveral years. Google stated that its service is highly secure and its experience with handling transactions for its AdSense and AdWordsservices indicated that CheckOut is a trustworthy service.

Despite the lack of support by eBay, Google CheckOut is gaining popularity. Support from companies like StarBucks, Fossil, PBS, uBid.com and othersindicate that Google CheckOut is on its way to becoming one of the few trusted forms of online payment.

News source: DailyTech

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