Almost two weeks ago, discussions arose in the Neowin forums as to whether Google was planning to change their Google Chrome logo to a more simplistic design.
Well, today it has been announced that indeed they are now going to start pushing the new design and those who have been using the developer builds of Chrome or Chromium should have started to see it pop up. The design overall looks cleaner and seems to follow the Chrome idea of making things simple.
In the statement, posted on Google’s Chrome blog, the general consensus by Google was that a redesign was needed to show the true meaning behind Chrome, in which the new logo “embodies the Chrome spirit — to make the web quicker, lighter, and easier for all.”
There have been several hints that the old logo would soon reach its end, with Google posting numerous advertisement pieces that display a more modern, simplistic logo. Such examples can be seen in the Chrome speed test video and an art piece posted by Mike Lemanski to celebrate Chrome's second birthday.
Although simplistic, the icon redesign was a ‘group effort’ in which they tried many variations and ‘several different contexts’ while keeping other types of media in view, such as print and web.
The real rollout for the logo will come soon with the new beta and stable builds that are said to arrive within the next few weeks.
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