Google expanding on YouTube original content

One year ago, Google announced plans to launch over 100 "channels" on its YouTube video service that would have original content from a variety of creators and topics. Those channels would receive funding from Google. This week, the company not only announced some statistics from its first year, it also announced a new expansion of channels outside the US.

In a post on the official YouTube blog, Google said that the top 25 YouTube content channels it has established now generate over one million views a week. It also announced that it will launch a new selection of original channels today. In addition to new content for the US market, YouTube will expand its plans to include channels for France, Germany and the UK.

The blog post states:

From local cuisine, health and wellness and parenting to sports, music, comedy, animation and news, this new lineup of original channels will have something for everyone. They are backed by some of the biggest producers, well-known celebrities and emerging media companies from Europe and the U.S.

Meanwhile, some of the content producers with original YouTube channels have apparently complained quietly that Google hasn't done much to promote their programming. AllThingsD.com chatted with YouTube exec Robert Kyncl on this subject. He said, "We don’t want to act like a TV programmer. We act like a platform. We’re absolutely not a TV programmer. So if people are saying we’re not acting like one, I’m thrilled. It means we’re doing exactly what we should be doing."

Source: YouTube | Image via Google

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9 Comments

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x-byte said,
How about you expand your Youtube app to the iPad? So that it is worth using again...

You think the ipad app is bad? Try the WP7 app.

alwaysonacoffebreak said,
There is an official app from Microsoft What you think MS would do an Youtube app without Google actually allowing it?

It only links to the official mobile site. Not an app at all.

coth said,
Google better work on their international network. It works like on dial up... Takes ages to watch 1080p video, or even 480p...
[...]

It's not their network, it's their stupid software being "smart" how much bandwidth you need.
Unfortunately, the player is so flawed, it's beyond belief.

Try downloading a YT video directly through means like keepvid.
It's SO SO fast!

YT HAS the capacity to offer the content fast, problem is their player thinking that you need less bandwidth than you actually do.

GS:mac

Glassed Silver said,

It's not their network, it's their stupid software being "smart" how much bandwidth you need.
Unfortunately, the player is so flawed, it's beyond belief.

Try downloading a YT video directly through means like keepvid.
It's SO SO fast!

YT HAS the capacity to offer the content fast, problem is their player thinking that you need less bandwidth than you actually do.

GS:mac


Their software limits buffering speed after some time of buffering. But usually, especially Europe evening, you can't buffer anything at all. Just have to wait a minute to play few seconds from start.

coth said,

Their software limits buffering speed after some time of buffering. But usually, especially Europe evening, you can't buffer anything at all. Just have to wait a minute to play few seconds from start.

Try downloading in the same time frame.
It's blazing fast.

GS:mac