Google Fights Domain Name Tasting

Google Inc. announced yesterday that it would begin to take increasing measures against domain name tasting, a practice which exploits a grace period originally designed to rectify legitimate mistakes, such as registrants mistyping the domain name they are about to buy. With automation and a burgeoning online advertising market, entrepreneurs have generated big bucks by exploiting this policy to test hoards of names, keeping just the ones that turn out to generate the most revenue; unfortunately for legitimate users, these entrepreneurs can tie up millions of domain names at any given moment.

Over the next few weeks, Google will start looking for names that are repeatedly registered and dropped within a five-day grace period for full refunds and will block those domains from generating revenue via AdSense. Yahoo, one of Google's chief rivals, has already taken similar measures into account.

"We believe that this policy will have a positive impact for users and domain purchasers across the Web," Google spokesman Brandon McCormick said.

News source: AP

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10 Comments

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That's all great. But what about when these Domain tasters give up a domain and another user buys it? What then...are they losing out on AdSense too?

And google can do that cause :

a) Google is not microsoft so it's not evil but all goodness (open source, save the whales, ecofriends, etc.)
b) Sequoia Capital Google owns internet.
c) Google is a american company and America is the best country ever and can do whatever they are pleased to.
d) Money talks.

IMHO google can do little to change this situation.

Blocking money from AdSense is no small thing - people can make serious money from it and this move from Google will certainly have an impact on the minority that use this loophole.

It doesn't make sense to me. Its only punishing the last purchaser of the domain, who may be the one to use it legitimately. Why should that person be punished because of actions of people who owned the domain before him.

Wish they could do something about domain squatters too. The people who buy up a domain name the moment it expires in the hopes of getting ad-revenue from people looking for the site that just expired.

(Cøbra said @ #1)
Finally. Someone's doing something about it.
Finally? You make it sound like Yahoo hasn't already been addressing this.