Google integrates full restaurant menus into its search

Google added a new feature to its massively popular search engine yesterday: The ability to view full menus for most restaurants in the United States.

By typing "show me the menu at" followed by a restaurant's name, users can access the restaurant's full menu – separated into categories like "at a glance", "appetizers" and "burgers" – as well as the prices of those menu items. According to Google, it obtains the menu data from an unnamed external third-party provider which covers "most of the popular restaurants in the United States".

The new feature by Google, which is available both on desktop and mobile browsers, may be viewed by some as an answer to Yahoo's previous announcement that they would be partnering with Yelp to provide local business reviews and listings. Although Yahoo has a market share which pales in comparison to Google, it's still a fairly significant competitor in terms of traffic. In January 2014, Yahoo.com received 170.16 million unique U.S visitors – only 9 million short of Google's 179.6 million unique U.S. visitors.

While this new feature may seem slightly redundant for those who are avid users of sites like Urbanspoon and Foursquare, Google's strategy makes sense: By cutting out the middleman and including menu results directly in its search, Google is moving closer to becoming a major aggregation source for almost anything imaginable.

Source: Google+ via TechienewsImage via Google

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12 Comments

You can also just type in "restaurant name" menu (without the quotes) to get the exact same screen.

The "show me the menu" is probably the voice command.

Wonder how often it's updated, particularly for restaurants that love to change their menu frequently, or ones where different weekdays mean different items.

Hope Bing catches up with Google on this.

Quikboy said,
Wonder how often it's updated, particularly for restaurants that love to change their menu frequently, or ones where different weekdays mean different items.

Hope Bing catches up with Google on this.

it is probably updated by the business themselves in their business profile.. if that is the case Microsoft will probably have to pull the info from someone else..

If you were a restaurant owner, what would you do if a customer came in and said the price on Google was cheaper?

what said,
If you were a restaurant owner, what would you do if a customer came in and said the price on Google was cheaper?

I'd tell them to use Bing.

Nik L said,
And those prices, are they valid, and thus can be held to?
This too was my main concern. This sounds like a nightmare for all restaurant owners and chains. Who will be responsible for updating this information?

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