Google introduces +1, answers Facebook's "Like"

While not the social network that people keep murmuring about under their breaths, Google is introducing a new social layer to their search engine that is a clear response to the popularity of Facebook's "like" buttons all across the web. At launch, the feature is only available on search results, but Google plans on rolling this out to many different Internet objects eventually. The functionality requires you to have a public Google profile, and your +1 ratings will be posted to your profile. Your friends will see these ratings on search results they uncover. The goal here is to allow you to see when your friends, assumed to be trusted sources of recommended websites (in an ideal world that certainly isn't ours), approve a website. That way, when deciding among various search results, you have your friend's recommendations to go by.

This isn't a new idea. Microsoft and Facebook formed a partnership late last year that enabled Facebook friend recommendations to show up in your Bing results (and vice versa), and the Facebook results you'll see on Bing are likely to be much more in depth and robust than what you'll get from your Google friends. Until Google can increase connections between Google profiles, and create something that comes even close to Facebook's Open Graph, this will likely be a novelty. This is likely Google's idea of taking baby steps after trying a few times to jumpstart its social networking clout in one "killer App" (talking to you, Orkut). 

A video released by Google can be seen below.

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31 Comments

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They are only giving competition to one of the aspects of Facebook. It's so much more than a Like button. I hope there's more to it.

This is pointless for a wide variety of search results.

Example:

+1 on HP DV2800 Service Manual [PDF]

-- Because it matters if somebody likes it, right?

or

+1 Amazon.com

-- Because I was on the fence.

Solid Knight said,
This is pointless for a wide variety of search results.

Example:

+1 on HP DV2800 Service Manual [PDF]

-- Because it matters if somebody likes it, right?

or

+1 Amazon.com

-- Because I was on the fence.

Google's idea behind this is to make search more social aka democratic aka like Facebook, which is bad for relevance of the search results and the user's privacy.

I don't like this mainly because it's going to give me irrelevant results in the long run which other people +1 but not what I was looking for. Welcome to the next round of Spam search results!

Edited by Jebadiah, Mar 31 2011, 10:18am :

Jebadiah said,
Google's idea behind this is to make search more social aka democratic aka like Facebook, which is bad for relevance of the search results and the user's privacy.

I don't like this mainly because it's going to give me irrelevant results in the long run which other people +1 but not what I was looking for. Welcome to the next round of Spam search results!

As if the saturation of blogs in your search results wasn't bad enough.

satus said,
so now, they can track what you like more efficient than ever before. No Thank you.

you just hate getting good search results dont' you?

satus said,
so now, they can track what you like more efficient than ever before. No Thank you.

It's fine when Facebook and Twitter do it though isn't it?

satus said,
so now, they can track what you like more efficient than ever before. No Thank you.

I hope my "AntiSocial" list in "Ad Block Plus" will manage to block that "+1" crap, as fast as possible. Like all this kind of stuff (crap). Pages loading much faster/cleaner. Fortunately, there is the solution for us.

ofincorp said,
How are you supposed to +1 a LINK if you haven't been to the page first? Hmmm

Don't you open links in new tabs?

Advancer said,
I suppose this ends the +1 discussions here at the Neowin forums - if Google says it, it's the law!

I would love to be the outlaw then.

I avoid the "Like" buttons. The FUD surrounding Google and Facebook (et al) regarding this relentless tracking of everything I do on the web is starting to get to me....

If I want to post a link to my facebook, I manually copy and paste the web address to a wall post.

Shadrack said,
I avoid the "Like" buttons. The FUD surrounding Google and Facebook (et al) regarding this relentless tracking of everything I do on the web is starting to get to me....

If I want to post a link to my facebook, I manually copy and paste the web address to a wall post.

Agreed. I wish every website didn't feel the need try and be social, that's why I have Facebook. As much as I love Google, if they start doing this it's just going to irritate me and make me find another search engine that's efficient and professional.