Google Latitude application now available for iPhone users

Google announced on Monday that its Latitude application is now available for the iPhone.

Latitude, introduced in November 2009, is a location-aware mobile application that allows users to share their current location with friends. Locations are then mapped using Google Maps and users can control whether their location is shared or not. The application has been available on devices running Android, BlackBerry, Windows Mobile and Symbian for months. Google previously made a web version available but has now introduced a fully native application for iPhone users.

Latitude allows users to:

  • See where their friends are
  • Share their location continuously with whomever they choose
  • Contact friends by phone, text message, or email
  • Control their location and privacy

"Latitude’s focus has always been on one goal: make it simple to stay in touch with friends and family by sharing where you are with each other. Simple setup. Simple sharing without fumbling for your phone," writes Chris Lambert, software engineer at Google. More than 9 million people are currently using Latitude. The service is 100% opt-in and requires a Google Account. Google's iPhone Latitude application was built from the ground up using iOS 4's new multitasking abilities to support background updating.

Google Latitude is now available from the App Store in over 15 languages and 45 countries.

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15 Comments

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vladtm said,
It doesn't work on iPhone 3G that's messed up google !
I love it when people point the finger in the wrong direction.

Blame Apple. They disabled multitasking on that model which is required by Latitude to run in the background and update.

vladtm said,
It doesn't work on iPhone 3G that's messed up google !

yes yes, the eternal fragmentation problem, it really is a hassle...

oh wait, we're not talking about Androids here?

vacs said,

yes yes, the eternal fragmentation problem, it really is a hassle...

oh wait, we're not talking about Androids here?

I'm glad that somebody pointed out that fragmentation isn't only an Android issue...
Blackberry, iOS and many other things are just as fragmented as Android.

Jebadiah said,
LOL With this enabled, you can't really lie to your friends at the last minute. You know what I mean.
I sense alot of "BUSTED!" comments being used when the sneaking fails ;D

Mmm my friends on Google Talk aren't automatically my friends on this, I have to manually add them again, why so fragmented Google?

thealexweb said,
Mmm my friends on Google Talk aren't automatically my friends on this, I have to manually add them again, why so fragmented Google?

Maybe they assumed that people didn't necessarily want all their friends on GTalk to know where they are. As often as Google is slammed for privacy, it doesn't surprise me that they are taking a more conservative opt-in approach.

Shadrack said,

Maybe they assumed that people didn't necessarily want all their friends on GTalk to know where they are. As often as Google is slammed for privacy, it doesn't surprise me that they are taking a more conservative opt-in approach.

Its not just these two services its others to like YouTube etc.

thealexweb said,

Its not just these two services its others to like YouTube etc.

Well because YouTube was already a massive community before they bought it. They've done the account linking thing but there's only so much they can do without totally changing everyone's YouTube usernames.

And I certainly wouldn't want everyone on my Gtalk list to be on my Latitude, seems like 'fragmentation' is the buzzword of the month and everyone wants to throw it around as often as they can.