Google launches Google TV website

Google TV is about to land on consumers in a big way. Even if the concept has been applied before, having Google's massive presence and capabilities pushing the platform can truly push it into the mainstream.

Google has finally put up its official Google TV website that shows off the features and abilities of the platform. The website also links you to the two product lines that currently exist for Google TV which are specific line Sony TVs and the Logitech Revue.  

The website also offers information for developers and states that in 2011 devs will be able to build apps for the platform. Depending on the APIs given to devs, this could open up a new world of possibilities for how your favorite content is displayed.

The product's goal, in a nut shell, is to bring the entire Internet to your TV. By having Google Search on your TV you can now do anything you can imagine. You will be able to search about the show you are watching, browse flash based content, use apps (Android market place), interact with advertisements, augment streaming content, and all of this occurs on an external box that has Wi-Fi, HDMI, IR blaster, a “strong processor” that is capable of surfing the web, and it will be manufactured by third party vendors.

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I think that realistically Google's just going after a slice of a niche market because for them it's not that big of a deal -- they already have many of the necessary pieces in place, cash to burn, & like to experiment. For Google to succeed I'd think they'd have to make the jump from focusing on what works, to what their prospective market wants to see, & that IMHO may well be their Achilles heel... What made Google Search popular enough to become the standard was Google put decent tech in place, then got out of the way with their minimalistic search page. IMHO they haven't had a whole lot of success attracting users otherwise -- they've had to go out and buy some other company's success, i.e. YouTube, or give their tech to somebody else to use & figure out how to profit later, e.g. Android.

If they focus on content delivery, with the exception of YouTube they go against the likes of Netflix, already built into all sorts of BD players selling for less than $100. If your ISP is a cable provider (& they have a huge chunk of the US market), it's one thing to use the BD player you already own & have connected to watch Netflix, but entirely another to buy & connect one more box that doesn't do anything new. Considering that AFAIK there's exactly one box made for streaming Netflix, & it came about because Netflix developed & then abandoned it [spun it off to another company], & it hasn't been a roaring success, I can't see hardware manufacturers eagerly climbing on board like they have with Android. Google could get the companies making BD players to include their service, especially with/for YouTube, but only if that didn't require a whole lot, IOW abandoning anything much more involved than connecting & streaming.

If they focus on more than content delivery, I don't imagine they'll get too much of the video tech crowd to buy a box that's essentially a dumbed down PC -- not when they could just use a regular PC/laptop, & plenty of folks have old PCs they could use, &/or building an HT PC isn't that expensive. SO they'd have to design the entire experience for people that are less tech oriented, and again that's the sort of thing where Google has had to buy expertise &/or rely on outside hardware company designers. That's a hard sale to make, convincing Samsung, Sharp, Toshiba, Panasonic etc. that there will be a market worth the investment -- Logitech isn't in the game with BD players & HDTVs, while Sony's HDTV market is the higher end where a couple hundred extra cost isn't a deal breaker. Maybe they'll find another HTC? But then it's still a very different ball game than cells, with no big carriers handy for advertising & distribution not to mention a well established market.

It'll be interesting to watch [no pun intended], there will be enthusiastic early adopters, and it'll likely effect future products, services, & their markets. If you define that as success Google will certainly succeed. Maybe they'll beat the odds & pull it all off -- who knows?

Well...soh it's becoming more computer like thing. So what if I plug in HDMI port to my laptop which running Windows 7 with Windows Media Center?

Faisal Islam said,
Well...soh it's becoming more computer like thing. So what if I plug in HDMI port to my laptop which running Windows 7 with Windows Media Center?

That's fine, but you need to buy a TV remote and apapter for the best support.

TechDudeGeorge said,

That's fine, but you need to buy a TV remote and apapter for the best support.

But you can actually record and DVR TV with a laptop/PC. That's more useful than a IR blaster.

This looks so much better than the Apple TV, that all it does is Rent which is useless. But this looks like it will need a change for the UK, with our different channels and such. And I don't know if it would work with a sky box and satellite dish

Nice, so it'll definitely work with an iPhone as remote as well. I'm interested, given a competitive price. Hopefully much cheaper than building something on our own.

As a dish network subscriber I am very much looking forward to this. As long as I don't have to pay any additional fees.
I do also have an HTPC. Two actually. So having this software directly on my computers would also be nice.

It will be a hit with people who are confused. I wonder if it can be "attacked" in any way. MS need to market this f-ing XBOX big time. I saw an ad last weekend for a Samsung Tv that has Pandora, Netflix, etc. etc. I thought I was watching and add for XBOX until the end. ARE YOU LISTENING MICROSOFT???!!! When you blitz the phone, you better be blitzing in and eduactional way to steer all the confused people!!!

jimmyfal said,
It will be a hit with people who are confused. I wonder if it can be "attacked" in any way. MS need to market this f-ing XBOX big time. I saw an ad last weekend for a Samsung Tv that has Pandora, Netflix, etc. etc. I thought I was watching and add for XBOX until the end. ARE YOU LISTENING MICROSOFT???!!! When you blitz the phone, you better be blitzing in and eduactional way to steer all the confused people!!!

I think people would be happy with an in built TV apps or a stand alone device that didn't need a Gold subscription. Too many hurdles to over come from Microsoft's current attitude towards services and Gold.

The timing is about right for that to be released in time for us to buy our replacement TV later next year.

I know there are already TV's that do stuff similar to this so I wouldn't expect it to be much higher than what the internet aware TV's are priced at today.

Or, you can get the Logitech Revue box and convert your existing TV into the Google TV box, which might be a better option? That way, instead of moving your TV around, you could take the box with you when you travel?

I already have my TV hooked up to my computer, i'm surprised there's no download our program to your pc option.. at least yet

TheNay said,
I already have my TV hooked up to my computer, i'm surprised there's no download our program to your pc option.. at least yet

Yeah I was hoping for that option too, shame it isn't available. Hope it will be soon.

Greenstein said,
I thought I remember reading that it'll cost you $299.

With the Apple TV out, it needs to be 149 at least. Of course, this has apps...

ccoltmanm said,

With the Apple TV out, it needs to be 149 at least. Of course, this has apps...

Apple TV donen't have a HDD anymore, only streaming of video vs full web browser/renting etc so no

Looks clean, and very interactive. I like what I see so far... I'll have to check it out some more later on.

este said,
Looks clean, and very interactive. I like what I see so far... I'll have to check it out some more later on.

You've seen it? Where does it look clean and very interactive?

ccoltmanm said,

You've seen it? Where does it look clean and very interactive?


I think he looked at the pictures and the demos available online.