Google+ more popular among parents than college students?

Parents have been shown to use Google+ more than their offspring, according to a new study from Experian Hitwise. As CNET reports, the study suggests that suburban parents have found Google+ an appealing service. Grouped in the “Kids and Cabernet” group, the study describes these users as “prosperous, middle-aged married couples living child-focused lives in affluent suburbs”. The other main group, “Colleges and Cafes”, contains teenagers and college students in particular. The study was composed of 10,000,000 internet users. It is important to note that, therefore, the study is not conclusive but provides only a guideline for the types of users most regularly encountered on the service.

Interestingly, as part of the study, Experian Hitwise composed a word cloud for the groups. These word clouds can be seen on their blog post, for the “Kids and Cabernets” group, as well as the “Colleges and Cafes” group. Their results suggest that the suburban parents could make up 2.9% of visits to Google+. College students provide around 0.7% of hits on the service. How these figures were calculated is not particularly clear, but they provide a benchmark at least.

Google+ released as a closed social network initially, with invites being highly sought after. Releasing on June 28th, Google+ remains invite-only with no current timeframe for a public release of the service. According to the Wikipedia page, the dominant group on the site are aged 25-34, with an overwhelmingly male populace of 71.24%. Google+ popularity skyrocketed, due to the limited nature of the service. 

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18 Comments

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What I don't understand is why should I be tied into a particular social network to engage in social networking? Think about that for a moment.

I'm a sophomore in college, and the vast majority of people I know aren't bothering with Google Plus. Facebook is bound to offer similar features.

Quikboy said,
I'm a sophomore in college, and the vast majority of people I know aren't bothering with Google Plus. Facebook is bound to offer similar features.

Similar features? Like what? Circles? It's been around for years but most Facebook users are too stupid to know it is there?

Callum said,
Google+ being popular could be dangerous for those of us who use mostly Microsoft products.

Totally! One of WP7's biggest selling points is it's Facebook integration. But whatever, Google+ will not overtake Facebook, or not any time soon at least.

Callum said,
Google+ being popular could be dangerous for those of us who use mostly Microsoft products.

Therein lies the danger of buying blindly into a brand.

Why does Google+ want users' real names? To cross-relate your account with your buying behavior with their partners, who might be banks, retailers, supermarkets, hospitals, airlines, and other government agencies. To connect with your use of cell phones that might be running their mobile operating system. And to give them information about what you do on the Internet, without the use of pseudonyms getting in the way. http://t.co/vPj5A3c

Lion and Lamb Ministry said,
Why does Google+ want users' real names? To cross-relate your account with your buying behavior with their partners, who might be banks, retailers, supermarkets, hospitals, airlines, and other government agencies. To connect with your use of cell phones that might be running their mobile operating system. And to give them information about what you do on the Internet, without the use of pseudonyms getting in the way. http://t.co/vPj5A3c

Thank you, Captain Obvious. Haven't you noticed that most companies today are after you only for marketing purposes?

Bogdan Calapod said,

Thank you, Captain Obvious. Haven't you noticed that most companies today are after you only for marketing purposes?


Gasp! You lie!

This survey comes as a surprise to me considering most parents I've known and heard about seem to know less about social networks than their children do. If a new social network emerges, it's usually the children who are on it first, and then the parents.

Personally I have no interest. I have enough trouble trying to keep up with one social network and all of my friends & family postings and pictures. All I need is another time vacuum in my life! But that's me.