Google: Nexus isn't being killed off, it's here to stay

Back in January, blogger Eldar Murtazin claimed that Google was planning to kill off its Nexus program. He said that the company was instead planning to let its hardware partners satisfy demand for 'vanilla' Android devices through its Play Edition program, which would ultimately be rebranded. 

There have been rumours for some time - since before Murtazin's tweet, in fact - that Google has been planning to introduce a new 'Android Silver' program, and indeed all indications suggest that the Silver initiative will take the place of Play Edition early next year.

Silver is a set of guidelines for device manufacturers, to deliver a more premium Android experience. Silver-certified devices will reportedly be required to deliver timely updates, with minimal OS customizations and fewer third-party apps pre-installed. In essence, these phones and tablets should represent the best that Android has to offer. 

But as more details have emerged about Silver, speculation has grown that its arrival will mean the end of the Nexus program, just as Murtazin predicted earlier this year. But Google has now shot down those rumours in flames, unequivocally stating that Nexus is here to stay. 

Speaking with ReadWrite.com, Dave Burke, director of engineering for Android, said that he wouldn't discuss Silver, but he did say: "People have been commenting about Nexus because there is something else and they think that means the end of Nexus. That is the totally wrong conclusion to make." 

He added: "People just get excited by concepts and forget why we do things. We are still invested in Nexus."

Indeed, as Burke explained further, Nexus is not just about creating devices with stock Android - it's an integral part of the entire Android OS development process. He said that "there is no way you can build the open source code without the [Nexus] phone or tablet or whatever you are building. You have to live and breathe the code you are developing." 

And if you still have lingering doubts that Burke was equivocating and leaving room for interpretation, he underlined his point further: "You can't build a platform in the abstract, you have to build a device (or devices). So I don't think [that] can or will ever go away... Nexus is also interesting in that it is a way of us explaining how we think Android should run... I don't see why we would ever turn away from that, it wouldn't make sense."

So, there we have it, straight from the horse's mouth. Nexus isn't being killed off, it isn't going away, and indeed we can look forward to another device later this year - most likely the Nexus 9 that was revealed last week - when Android L gets its full public launch. 

Source: ReadWrite.com | lower image via Android Police 

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16 Comments

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Great! :cool: Love the nexus devices because of the prices + no networks can add their bloatware or hold back updates (at least for UK)

And with Google denying BS, it leaves Google open for people to keep guessing BS and waiting for big stuff that Google doesn't deny (which they would if it was false). Google doesn't seem to be very good at keeping secrets. They made a mistake by making this announcement (instead of just releasing the next Nexus next year to let people figure it out then).

CyanogenMod, based on AOSP but with some useful goodies, is the most "bloat" I can deal with. That's actually the ROM I use on my Note 3. It's night and day compared to the "stock" experience. As always with Samsung: Great hardware, crappy software.

So you're ok with the crippled stylus experience in CM?

Honestly think people are too whiny about bloat these days. A stock Samsung handset with a custom launcher and disabled/hidden apps you don't like will be a superior user experience to a perpetually-beta hobbyist-built custom ROM where support requests are met with vitriolic "YOU SHOULD BE THANKFUL THEY TAKE THE TIME TO DO THIS FOR FREE" wastes of pixels.

this is very true. im sick of custom roms besides CyanogenMod. I will no longer be buying a Samsung though, mostly b/c Sprint now supports the google play nexus devices and b/c Sprint no longer subsidizes their phones.

https://play.google.com/store/...com.tushar.cmspen&hl=en

Joshie said,
So you're ok with the crippled stylus experience in CM?

Honestly think people are too whiny about bloat these days. A stock Samsung handset with a custom launcher and disabled/hidden apps you don't like will be a superior user experience to a perpetually-beta hobbyist-built custom ROM where support requests are met with vitriolic "YOU SHOULD BE THANKFUL THEY TAKE THE TIME TO DO THIS FOR FREE" wastes of pixels.

Nice. More vanilla Android is a good thing. Hopefully consumers will start to realize the benefits of not having a bunch of bloat, or bloated UI, on their phones. If you want a different look, then download many of the different launchers available.

I agree with there needs to more vanilla Android devices. Just need companies to market them correctly. I knew about the Nexus devices because I had one before and I did my research. People just need to educate themselves before purchasing their next device.

People also need to know that stock Android is a double-edged sword. People that want the fastest phone will love stock Android.

But not every OEM customization can be considered bloat. I still like Samsung's camera app which has features that you cannot find in any other app. Also like the Samsung contacts app because it is easier to make calls.

Just because it is bloat doesn't mean it is useless for everyone. People would rather have these features available out of the box rather than scouring for apps, launchers etc.

Grumphus said,
People also need to know that stock Android is a double-edged sword. People that want the fastest phone will love stock Android.

But not every OEM customization can be considered bloat. I still like Samsung's camera app which has features that you cannot find in any other app. Also like the Samsung contacts app because it is easier to make calls.

Just because it is bloat doesn't mean it is useless for everyone. People would rather have these features available out of the box rather than scouring for apps, launchers etc.

I think this is a fair comment however at least let users uninstall software they don't want?