Google is offering webmasters full-featured, powerful analytics package from Urchin to determine how many people are visiting their sites, to view the source of referrals to your site and what they're clicking on. In March, Google acquired Urchin Software and promptly lowered the monthly cost of the company's hosted Web analytics service, Urchin On Demand, from $495 to $199. Today, the search company is re-branding Urchin under the name Google Analytics and making it available to everyone for free.
Google Analytics has been updated to integrate with Google AdWords. It also includes new summary views of traffic and trends, pre-formatted for executives, marketers, and webmasters.
View: Google Analytics
News source: Digital Inspiration