Will Google pay $1 billion to keep Bing from being the default iOS search engine?

There's nothing worse than having to sign a new contract that you know will cost you more than what you paid for in the original agreement. Today, there's a new rumor that Google could have to pay a massive amount in 2014 in order to keep its current default search setup for Apple's iOS devices.

How massive could it be? TechCrunch reports that Google may have to pay as much as $1 billion for the iOS search renewal. The number comes from Morgan Stanley analyst Scott Devitt, who thinks the deal between Google and Apple is based on how many iOS devices that Apple sells.

The more iPhone and iPads are sold, the more money Google may have to pay to keep its default search rights to those products. The article claims that Apple has received bids from Microsoft to have its Bing search engine take over; Bing is the default search choice for both Nokia's phones and, surprisingly, BlackBerry phones as well.

While Google will likely end up renewing its current search agreement for iOS, it would certainly be a huge coup for Microsoft if they were able to outbid Google for those search default rights.

Source: TechCrunch | Image via Google

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55 Comments

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Greetings from China. What's a "Google"? Never heard of it.

Bing I know. That's what you use to search when you can't use Baidu. But Google? Didn't it used to be something?

For me, I choose Bing because it is good enough for my needs. Also, their reward program gives me points which I can use to buy App from MS store for my WP8 or Windows 8.

It reminds me of monopoly where your biggest threat has property you need so you reluctantly buy it off them for as small as possible so they don't become too powerful.... You know you shouldn't buy it, but you do..... you do buy it... Then they destroy you!

This may not be quite like that.

Darrah Ford said,
God I wish you spoke english.

I'm pretty sure of the following:

a) red hook is not God.
b) God wouldn't so much speak a language in the first place.
c) English is a proper noun, commas are important, and criticizing another's grammar without proofreading your own is hilarious.

Carry on.

international forum... how many languages can you speak? Even my 12 year can use logic and figure out what he meant and he only speaks English.

I can't see it being worth while for Google to do this, Apple already removed their map. Surely the advertising revenue from iOS alone isn't worth over 1 billion dollars. Android still has the biggest mobile device market share, which ofc is google's safe haven.

iOS holds the next largest mobile device marketshare but dominates mobile web traffic. It's definitely in Google's interests to stay as the default iOS search engine.

Also bear in mind that this figure is just a speculative one. I doubt Apple and Google do business by Apple demanding $1 billion and Google giving in or telling them to **** off.

Well I hope MS wins it because I don't see the difference in the two other than to me, Bing has more customizations. Right now, as a business owner I have to use Google to advertise on but in order for customers to leave a review they must sign up for Google + and most customers don't want to sign up for it so I lose a review which causes me to lose business. Google is doing this to enhance their Google + base which is at a cost to my business. When Bing gets big enough I will be using them.

it should simply be an add-on with hooks into the OS instead of a bundled app. in this way any company can server as a search provider, just as they can in windows 8. but this is apple, choice is not an option.

neonspark said,
it should simply be an add-on with hooks into the OS instead of a bundled app. in this way any company can server as a search provider, just as they can in windows 8. but this is apple, choice is not an option.

*rolls eyes* Clearly you've used an iOS device, haven't you?

Google comes as the default search engine for Safari in iOS. It can be easily changed to Yahoo, Bing or Baidu by accessing Settings > Safari > Search Engine. Apple hasn't shoved Google down your throat, there is an option for those who want one of the other popular search engines. Additionally, for those who want greater search features from Google, there is a Google Search app available on Apple's App Store (it's not a "bundled" app).

They should just make google pay a Google Dollars. That would be good. Man I want to be in a position of selling something to Google so I can look them dead in the eye and say " One Google Dollars".

Is it only me that refuses to use Bing just for it's annoyingly bad name?

I know I might be missing out on a better search engine but that name just winds me up

"Bing it" sounds not worse than "Google it" to me. But yeah, you're not the only one. I'm sure there's a few more out there. For ****'s sake, there's more than 7 billion people on this planet. You're never the only one one, no matter what.

I just don't see what the fuss is about Bing, every time I try to use it as an alternative, I end up going back to Google. Saying that; I don't really like Google anymore, we are badly in need of a good alternative, it's just that Bing isn't it imho.

SK[ said,]Is it only me that refuses to use Bing just for it's annoyingly bad name?

I could look past the name but the fact MS just copy-pasted the look and format of Google's results page all the way down to the exact letter of the words and options on the dropdowns -- ****ing fail.

Darrah Ford said,

I could look past the name but the fact MS just copy-pasted the look and format of Google's results page all the way down to the exact letter of the words and options on the dropdowns -- ****ing fail.

Are you kidding?

Darrah Ford said,

I could look past the name but the fact MS just copy-pasted the look and format of Google's results page all the way down to the exact letter of the words and options on the dropdowns -- ****ing fail.

Yeah! Just like how you copy-pasted this opinion from three minutes earlier!

CAP-Team said,
I'm surprised that Apple hasn't come with its own search engine already.

why would they. As long as some other companies take care of it and pays for it too. the story with google maps was different. I guess google messed it up at that time.

CAP-Team said,
I'm surprised that Apple hasn't come with its own search engine already.

Yeah, look how well that turned out for them... *cough* MAPS *cough*

Title: "Google pay $1 billion to keep Bing from being the default iOS search engine".

So Google is paying $1 billion to keep Microsoft search engine as iOS default search engine?

next story, apple tries to replace search with iSearch.

next story, apple's iSearch is a failure

next story, apple replaces iSearch with Bing for small fortune

next story, people realise what Bing is and realise google is best

That will never happen as Bing, is clearly (or not so clearly) superior to google.
I switched 1.5 years ago, and had to go to google only few times.
Before this, i was going to bing to find things faster (that´s why i switched in first place)

Tavitian Santiago said,
That will never happen as Bing, is clearly (or not so clearly) superior to google.
I switched 1.5 years ago, and had to go to google only few times.
Before this, i was going to bing to find things faster (that´s why i switched in first place)

As many people have stated, it really depends on where you live. I use Bing all the time here in the States. It works well for me and Bing Rewards is an added bonus. People outside of the US don't have such a nice experience with it yet. Kind of typical of Microsoft, sadly.

In the end, it boils down to preference.

S3P€hR said,

Not really, Bing result is a little bit better at least here in US. try it for yourself. http://www.bingiton.com/

All bingiton tells us is how pathetic MS is that instead of actually doing something original they carbon-copy the layout/color scheme/dropdown menus/basically everything from Google's results.

Pathetic.

S3P€hR said,

Not really, Bing result is a little bit better at least here in US. try it for yourself. http://www.bingiton.com/

I live in the US and just took the test. Look at the result: "You chose Google, BING WON 0 ROUNDS"

p.s. I'm a student and most of the things I searched about were scientific.

Tavitian Santiago said,
That will never happen as Bing, is clearly (or not so clearly) superior to google.
I switched 1.5 years ago, and had to go to google only few times.
Before this, i was going to bing to find things faster (that´s why i switched in first place)

I like how you said you had to go to Google only a few times.
Been using Google for more than you 1.5 years. Zero times have I had the need to go to Bing =)

Darrah Ford said,

All bingiton tells us is how pathetic MS is that instead of actually doing something original they carbon-copy the layout/color scheme/dropdown menus/basically everything from Google's results.

Pathetic.


Please, this is just a typical example of brand loyalty/animosity. I could point to any number of Google services that are "carbon copies" visually of competitors.

The difference is, of course, that for Google's services, supporters suddenly don't care about the "front end" appearance and herald things like user experience, integration, and "back end" technologies. "How else is a spreadsheet editor going to look?" they ask, rhetorically.

And yet, despite the fact that a search engine is entirely about user experience, integration, and back end algorithms, people like Darrah here will suddenly see no deeper than the formatting of text on the screen. Nobody says "How else is a list of links with descriptions going to look?" Nope. Suddenly a service that nobody wants to be any more involved than a list of hyperlinks isn't "original" enough.

Why? Brand. Nothing more.

Darrah Ford said,
All bingiton tells us is how pathetic MS is that instead of actually doing something original they carbon-copy the layout/color scheme/dropdown menus/basically everything from Google's results.

Pathetic.


Stupid comment... As Joshie pointed out, just brand loyalty...

I could list tons of such comments about google as well, let's try a few: last couple bing image search updates, google copied it every time; android is pretty much a clone of iOS, they just ripped of everything (ofc both iOS and Android evolved since); could argue that recent Google service updates (like YouTube, gmail) are ripoffs as well...

Anyway, pointless arguments....

onionjuice said,
I like how you said you had to go to Google only a few times.
Been using Google for more than you 1.5 years. Zero times have I had the need to go to Bing =)

You read something from the previous comment that isn't there, you just want/need to twist it to your liking...

I too used google search since forever, and never really "had to" use other services like Live search, Bing, but I did tons of times anyway. You know, when you search for something obscure, don't find it on your default search, you kinda want to try other search engines too, just in case...

I switched to Bing let's say a year ago (probably much earlier, but not important). And again I never "had to" use google, but I did on occasion anyway...

I really like to use "the best product" available, for everything (not a "fanboy" of any particular brand)... So, I don't really mind switching to the "better product", even if it is a hassle (sometimes sure is). Couple years back (when google stuff was rolling out), I pretty much switched everything to google (search, mail, source control, chrome and so on...). Those were really the best products... Last year or two I'm switching to MS services: bing, hotmail (now outlook of course), ie10... MS really improved a lot lately, and now they simply have better products. Period. They just need to improve the rollouts to the global market a lot, that can sure be a complete deal breaker...

Anyway, everyone has their preferences... And then there is the problem that people generally hate change... (e.g. my dad still uses ie6 at work, even though I configured Chrome for him and explained "how to use" - the company is still stuck on XP, so I couldn't upgrade to ie9/10)...

Darrah Ford said,

All bingiton tells us is how pathetic MS is that instead of actually doing something original they carbon-copy the layout/color scheme/dropdown menus/basically everything from Google's results.

Pathetic.

I thought it was obvious that in the Bing It On side-by-side certain objects are tweaked on both sides to make the search results look as close as possible. You're supposed to be judging based on the links that come up, not which interface you prefer. If you want to see an example of something they didn't change, try searching for a holiday. Google has the square with the info, while Bing just has a sentence at the top.

Darrah Ford said,

All bingiton tells us is how pathetic MS is that instead of actually doing something original they carbon-copy the layout/color scheme/dropdown menus/basically everything from Google's results.

Pathetic.

They tried to make them look similar in the results from bingiton to keep you from knowing which one is which. If you search on the respective sites directly, they are visually different.

Brian Miller said,
Microsoft employee!

Dude I wish I was a Microsoft employee at least I would have own a surface by now because I can't afford one. I was trying to be fair. But If you are a Google employee I have nothing else to say.

Darrah Ford said,

All bingiton tells us is how pathetic MS is that instead of actually doing something original they carbon-copy the layout/color scheme/dropdown menus/basically everything from Google's results.

Pathetic.


Tell me who is pathetic. The one who pays billion dollar for putting their search as default in an OS which copied themselves ?

Edited by trojan_market, Feb 13 2013, 7:12am :

Snake89 said,

Just because you say it's the best, doesn't mean it's really the best.

The best search engine is pretty much the one "YOU" like the best.

Well that is both true and false andf I will explain.

True - It is true, because our own personal preferences will always appear to be the best.

False - There may be things we feel are the best, but they truly aren't

In this case where we have Bing vs Google...the fact is Google Search is the best whether you or I prefer it or not. More people use Google. Even Microsoft used Google's results.

Apple is only going to make them pay for it because they keep claiming google stolen android from ios which is a lie. If it was true Apple would have sued Google 6 years ago and they haven't.

This also shows the downside of iOS..if Apple does choose Bing, can I change it to what I want? Bec even tho Google Maps is avail on iOS, its isn't the default...Apple Maps is and I cant change it.

The fact is in this case, Google has the ball in its corner. iPhone 5 sales dropped when Google Maps wasn't available. If Apple loses Google search that could be a huge problem as everyone prefers Google for maps and navigation overall. Apple would be shooting its own self in the foot if they screw this up