Google renames search advertising to...Ads

In a move that will have more than a few people shaking their heads, Google has renamed text advertising that appears next to search results to simply ''Ads''. Previously, the AdWords listings were referred to as "sponsored links".

Search Engine Land editor Barry Schwartz reported the change earlier this week, after reporting last month that the search engine giant was testing out the new label. A Google spokesman told Mr Schwartz the change had only been made to English language domains, but would be rolled out globally.

''We are always experimenting with the look and feel of our search result pages, including the delivery of relevant advertising. This is on English language domains now and rolling out to all languages and domains,'' he said.

The move won tongue-in-cheek praise from Techland writer Harry McCracken, who called the change ''fabulous''.

''Bravo to Google for erring on the side of clarity rather than obfuscation. Other Web sites: Please take notice and imitate,'' he said.

The ''Sponsored Links'' label remains on all other Google properties such as Maps and Gmail.

Image Credit: Search Engine Land

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17 Comments

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StepASide said,
- It's a trend these days.. patent everything & anything..!
Patents, copyright and trademarks are different things. This cannot be patented. Or trademarked.

StepASide said,
- Are they going to patent the name Ads or what?
Why would they? It's just a label, of which there are many on a search results page.

(My opinion) Thinking Google is Evil and standard web users have No clue - When they listed it as Sponsored links the wording itself was larger and more people would realize that the things in those areas were ads. If you notice now how small the wording is.....there will now be a larger part of the (clueless) population that will just think that things in the ads areas are just part of the standard results and click on the ad links. Giving "G" more $$

TechGuyPA said,
(My opinion) Thinking Google is Evil and standard web users have No clue - When they listed it as Sponsored links the wording itself was larger and more people would realize that the things in those areas were ads. If you notice now how small the wording is.....there will now be a larger part of the (clueless) population that will just think that things in the ads areas are just part of the standard results and click on the ad links. Giving "G" more $

I think you think too much about why "Sponsored links" becomes "Ads"....

TechGuyPA said,
(My opinion) Thinking Google is Evil and standard web users have No clue - When they listed it as Sponsored links the wording itself was larger and more people would realize that the things in those areas were ads. If you notice now how small the wording is.....there will now be a larger part of the (clueless) population that will just think that things in the ads areas are just part of the standard results and click on the ad links. Giving "G" more $
wat

PotatoJ said,
wat

We all pay attention (since we visit Neowin and know better), how many users out there click anywhere and read very little to know where they are clicking. Why do most of us tech's have to clean viruses, not because a pc wasnt protected, but because a user was dumb enough to click allow on a pop up because they dont read.
So with that in mind, what did Google do. Make the "Notice" so small that there will be many people who will just not even see it and just go to the Ad's section and think they are just more result links. Then guess what, mistake or not, "G" gets more $$$$

Again I do not know anything, this is me just doing my best Oliver Stone / JFK impression....

tanjiajun_34 said,

I think you think too much about why "Sponsored links" becomes "Ads"....

how is that thinking too much? trying to hide the fact something is an ad means more clicks... making it smaller helps make it less visable to the user... when it said sponsored links it was larger and more visible

Luckily for me i can`t directly access any "sponsored" links or "ads" (whatever they wan`t to call them) by clicking the link, i have to manually insert it in the address bar, don`t ask me why it`s like this

Northgrove said,
Why is "ads" so bad to denote ads? I must be missing something here.
Well I suppose that some not-so-bright people actually considered those to be results instead of just ads. So now everyone will know that those are just ads and not click them to try to find what they are searching for. That's just my thoughts though.